Janet Kennedy
Sales And Marketing Specialist at Untapped Potential Inc.- Claim this Profile
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Bio
Brian Vestergaard
Earlier in my career, I worked directly for Janet. She was a highly respected boss (and mentor) during those years. Janet's strategic, effective, level-headed management style was well-matched with her overall character as a genuine and kind person -- always operating under the principles of honesty and integrity. Her inclinations toward creative-thinking and innovation helped spur a lot of new energy across our team, and helped lead our particular product division through a strong growth period.
Brian Vestergaard
Earlier in my career, I worked directly for Janet. She was a highly respected boss (and mentor) during those years. Janet's strategic, effective, level-headed management style was well-matched with her overall character as a genuine and kind person -- always operating under the principles of honesty and integrity. Her inclinations toward creative-thinking and innovation helped spur a lot of new energy across our team, and helped lead our particular product division through a strong growth period.
Brian Vestergaard
Earlier in my career, I worked directly for Janet. She was a highly respected boss (and mentor) during those years. Janet's strategic, effective, level-headed management style was well-matched with her overall character as a genuine and kind person -- always operating under the principles of honesty and integrity. Her inclinations toward creative-thinking and innovation helped spur a lot of new energy across our team, and helped lead our particular product division through a strong growth period.
Brian Vestergaard
Earlier in my career, I worked directly for Janet. She was a highly respected boss (and mentor) during those years. Janet's strategic, effective, level-headed management style was well-matched with her overall character as a genuine and kind person -- always operating under the principles of honesty and integrity. Her inclinations toward creative-thinking and innovation helped spur a lot of new energy across our team, and helped lead our particular product division through a strong growth period.
Credentials
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Learning Salesforce
LinkedInApr, 2021- Sep, 2024 -
Social Selling with Salesforce
LinkedInApr, 2021- Sep, 2024 -
Senior Living Management
Cornell UniversityJan, 2021- Sep, 2024 -
Encore!Hartford Fellowship in Non-Profit Leadership
University of ConnecticutJan, 2010- Sep, 2024
Experience
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Untapped Potential Inc.
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United States
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Business Consulting and Services
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1 - 100 Employee
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Sales And Marketing Specialist
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2020 - Present
Pursuing skill-up opportunities and professional networking. Engaged in industry mentor exchanges. Serving peers in a community capacity. Pursuing skill-up opportunities and professional networking. Engaged in industry mentor exchanges. Serving peers in a community capacity.
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Founder | Marketing Brand | Product Management
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2018 - Present
Attending networking events Researching industry leaders Tracking industry trends Participating in industry discussions Attending networking events Researching industry leaders Tracking industry trends Participating in industry discussions
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Marketing Executive | Business Development
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Dec 2014 - Jan 2018
Identified and evaluated opportunities for strategic partnership, business development and financing for this start-up Long Term Care and Long Term Care Insurance consulting business. Significant focus on health aging and caregiver support services. Identified and evaluated opportunities for strategic partnership, business development and financing for this start-up Long Term Care and Long Term Care Insurance consulting business. Significant focus on health aging and caregiver support services.
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Aetna
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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AVP | Head of National Accounts Marketing | Brand Communications
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2012 - 2012
Planned and executed marketing and communication strategies to support the B2B and B2C sale of employee and retiree health insurance plans to large corporations, benefits consultant intermediaries, and employees. Planned and executed marketing and communication strategies to support the B2B and B2C sale of employee and retiree health insurance plans to large corporations, benefits consultant intermediaries, and employees.
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Leadership Greater Hartford
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United States
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Non-profit Organizations
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1 - 100 Employee
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Encore! Hartford Fellow | Program Brand Developer
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2010 - 2010
Developed highly successful income expansion plans for a signature community leadership development program and a Consulting and Training business. Results: Community leadership program achieved full subscription and 10% growth the following program year. Consulting and Training business grew by 58% over the next five years. Developed highly successful income expansion plans for a signature community leadership development program and a Consulting and Training business. Results: Community leadership program achieved full subscription and 10% growth the following program year. Consulting and Training business grew by 58% over the next five years.
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AVP | Product Head | Brand Development - Long Term Care Insurance
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1999 - 2005
Reinvigorated a mature brand, leading all aspects of a broad scale initiative that produced record sales and membership revenue growth, creating brand "buzz" in the marketplace, and returning the brand to top-tier contention among competitors.
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Head of Marketing | Product Brand Communications Management - Group Insurance
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1995 - 1999
Managed brand, messaging and creative development for multiple product lines; developed marketing, campaigns and advertising and PR approaches. Directed the development of all collateral for print, web and RFP platforms. Led division-wide research and strategy initiatives, particularly in the area of B2C marketing. Strong partner with Sales management in planning sales events, launching campaigns and planning and delivering skills training.
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CIGNA
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United States
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Wellness and Fitness Services
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700 & Above Employee
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AVP Marketing | Program Management - Property | Casualty Division
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1992 - 1994
Provided marketing expertise to launch a new customer segment strategy, quickly identifying a trade association endorsement opportunity that ignited lead generation. Responsive marketing approaches, supported by customer insight research, produced double-digit gains in lead generation and garnered "Corporate Member of the Year" recognition from the trade group.
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AVP | Senior Product Manager | Marketing Brand Development - Investment Division
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1987 - 1992
Elevated brand to industry leader status by co-managing and driving a multi-year plan to achieve stability for a troubled, high profile pension fund investment product under threat of default in recessionary period.
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Education
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The Wharton School
MBA, Marketing -
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University of New Hampshire
B.S., Resource Economics and Community Development
Community
