Director of Fitness, Aquatics and Youth

• Jan 2021 - Present

Health Club Manager

• Apr 2019 - Jul 2020

The River Valley Club is ranked on Club Industry's Top 100 Clubs and Top 10 Independent Clubs for 2019. With 30+personal trainers, 3 pools, Aveda Concept day spa, hair salon and barber shop, 4 state of the art indoor tennis courts, 1200 sq ft Pilates studio and 3 group exercise studios, RVC finished 2019 with an 11% increase in revenue over YP exceeding $12M.Collaborated with the Executive team to lead the club through the most tumultuous pre-Covid period in their 20+ year history. » Accelerated member engagement resulting in an 11% increase in revenue over YP, exceeding $12MM.» Transformed employee culture to a collaborative model across departments.» Exceeded $2.4MM in personal training revenue in 2019 and $1.5MM Spa revenue. » Initiated the revamping of policies and procedures, employee onboarding, and employee cross-training.- Position eliminated due to Covid financial restraints.

Manager

• 2018 - 2019

The Meadows Club has a rich 45+ year history as a private member operated tennis and aquatics club with a 7 year wait list for single memberships and a 4 year wait list for a family membership. The community environement contributes to the Meadows Club prestigious reputation with a prideful membership base.» Implemented auditing systems to maximize tennis facility utilization and efficiency in both billing and AR processes.» Negotiated project bids and project oversight of 2 post-tension courts and platform tennis lighting» Collaborated with the Board of Directors to restructure management staff responsibilities, club programming and member communication. » Rated in top 10 USTA Intermountain region league participation

Fitness Director/AGM/General Manager

• 2012 - 2018

Cherry Creek Athletic Club is a private, full-service health club with over 120,000 sq. ft, with over 7,500 members, $9MM+ in annual revenue and rated as Club Industry's Top 100 health clubs for 4 consecutive years (2014, 2015, 2016, 017). CCAC is comprised of an aquatics complex, Day Spa, Pilates Studio, 4 Group Exercise Studios, basketball and racquet courts, state of the art cardio and strength training areas and full service locker rooms. Responsibilities included providing leadership and oversight in member retention, budget creation and management, equipment/mechanica PM and facilities improvement, revenue growth and operations management to ensure strategic growth.Selected accomplishments included:» Coordinated logistics, architecture designs, member communications for an 18 month, $7M renovation and expansion project.» Exceeded net profit projections with an average of 4% increase in annual revenue due to design and marketing of innovative programming, client acquisition & retention, sales of auxiliary services and staff development. » Retrained staff on effective techniques for engaging members resulting in a 12% growth in fitness revenue within first 5 months. » Coordinated with individual trainers on development of individual professional growth objectives resulting in 24% active member penetration rate, 18% increase in Pilates client growth and 38% net profit attainment.» Negotiated all vendor agreements including Capital Improvement projects, equipment, PM, consumables, service agreements.» Awarded “Club Industry Top 100” club list (2015 – 2017); based on annual revenue out of 3,000+ national clubs

Director of Fitness, Tennis & Aquatics

• 2005 - 2012

Brookside Golf & Country Club is a private member owned golf and country club with 260 acres, full service fitness building, 7 tennis courts and 6 lane pool. In addition to directing programs, operations, and fitness sales, I provided exceptional level of customer service and oversaw 50+ employees. Additional responsibilities include mentoring fitness, tennis and aquatic staff, organizing country club swim team, and implementing wellness programming.Selected accomplishments included:» Increased athletic facility usage by 23% through creation of new programs and marketing outreach strategies» Achieved 28% growth in personal training revenue within first year and 17% overall athletic revenue growth in the following three years» Collaborated with Athletic Committee to recommend facility improvements for membership engagement» Designed and implemented the standards of fitness operations and protocols

Athletic Director & Director of Personal Training

• 2000 - 2005

ClubCorp owns and operates more than 200 golf and country clubs with more than 430,000 members in three countries. I managed and mentored 30 employees, oversaw operating expenses, and developed growth strategies to grow and maintain membership. Selected accomplishments included:» Recognized as “Rising Star” for ability to increase annual revenue by 27% as well as increase member athletic facilities usage by 33%» Reduced operating expenses by 17% through reviewing and negotiating vendor contracts and agreements» Founded and led an employee committee to increase employee engagement and employee retention» Conducted on-site executive wellness presentations » Exceeded Personal Training net revenue in 21 of 36 months

Fitness Director

• 1995 - 2000

Landmark Racquet & Health Club is a full-service health club with 60,000 sq. ft and 7,000 members. Responsibilities included managing 15 employees and developing new programs to boost sales and membership engagement. » Developed a wellness program that boosted supplement sales by 500%» Designed “The Next Step Program”, to bridge the gap between physical therapy and personal training» Trained staff after restructuring personal training marketing efforts to better connect staff with members; resulted in 571% increase in personal training revenue over a 4-year period