Janet Bentick

Managing Director at Sixty6
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Contact Information
us****@****om
(386) 825-5501
Location
Ringwood, England, United Kingdom, GB
Languages
  • English -
  • French -

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Julie McLean

Enjoyed many years working & collaborating with Janet. Her creative approach & behavioural understanding took our PR & media planning to new levels. Always taking the time to understand our business challenges completely in order to formulate the best strategy. Someone I often reach out to for advice, an easy person to recommend thoroughly.

Tim Pollard

It has been my privilege to have Janet managing our account for many years and she has excelled in all aspects of PR. She has the insight to realise opportunities and the skills to manage people, regardless of background or role. She is widely respected throughout our industry inspiring confidence in colleagues and clients. I unhesitatingly endorse Janet as a first class professional.

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Credentials

  • Diploma in Life Coaching
    Newcastle College
    Nov, 2005
    - Nov, 2024
  • Diploma in Photography
    City and Guilds
    Jun, 1995
    - Nov, 2024
  • CIM Diploma in Marketing
    Chartered Institute of Marketing (UK)
    Dec, 1993
    - Nov, 2024
  • BA Hons Communications Studies
    University of South Wales
    Jun, 1985
    - Nov, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • Dec 2015 - Present

      Responsibilities• Directing the activities and productivity of the company• Representing the company to the public, clients, key stakeholders and business partners. • Successfully implementing company policy• Developing strategic plans• Controlling finance• Building and maintaining an effective management team• Assuming full accountability for all company operations• Providing training and guidance Responsibilities• Directing the activities and productivity of the company• Representing the company to the public, clients, key stakeholders and business partners. • Successfully implementing company policy• Developing strategic plans• Controlling finance• Building and maintaining an effective management team• Assuming full accountability for all company operations• Providing training and guidance

    • United Kingdom
    • Telecommunications
    • 1 - 100 Employee
    • Marketing And Public Relations Specialist
      • Jun 2019 - Present

    • United Kingdom
    • Telecommunications
    • 1 - 100 Employee
    • Marketing And Public Relations Specialist
      • Jun 2019 - Present

    • Telecommunications
    • 1 - 100 Employee
    • Marketing And Public Relations Specialist
      • Dec 2015 - Present

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Managing Director
      • Jan 2016 - Jun 2018

      Responsibilities• Directing the activities and productivity of the company• Representing the company to the public, clients, key stakeholders and business partners. • Successfully implementing company policy• Developing strategic plans• Controlling finance• Building and maintaining an effective management team• Assuming full accountability for all company operations• Providing training and guidance Responsibilities• Directing the activities and productivity of the company• Representing the company to the public, clients, key stakeholders and business partners. • Successfully implementing company policy• Developing strategic plans• Controlling finance• Building and maintaining an effective management team• Assuming full accountability for all company operations• Providing training and guidance

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Account Director
      • Feb 2008 - Nov 2015

      Responsibilities• Providing creative input & developing communications strategies for our clients• Managing existing relationships with clients, journalists & suppliers of communications resource• Establishing costs, managing allocated budgets & exercising budgetary control over each communications project• Monitoring the flow of work from briefing through to implementation & measuring results• Acting as an ambassador for the agency at all times, delivering excellent counsel, high quality & creative work & demonstrating ongoing commitment to stay abreast of developments in relevant industries• Proactively developing new business opportunities with new & existing clients & seeking opportunities to extend the role of ‘preferred supplier’ in terms of communications consultancy & deliverables on all projects• Managing and developing my team of Account Managers, Executives and InternsAchievements• Winner of the Construction Marketing Award for Best Use of Press and PR 2012• Winner of two Awards of Excellence by Communicators in Business for inbloom magazine which I wrote & edited monthly• Managed the creative process, developed & implemented numerous PR and marketing strategies for clients including the Big Tour 3 campaign for bcg & Never Mind the Ballcocks charity CD for Plumb & Parts Center• Increased the coverage both in print & online significantly for Plumb Center, Parts Center & bcg including features, bylined articles & news stories• bcg wining the Get Connected Special Trade Press Award – Effective & Consistent Trade Communications Campaign for our work on Big Tour 3

    • Management Consultant
      • Jan 2001 - Jan 2008

      Responsibilities• Writing feature articles for magazines published by Lyrical Communications. Consultant on all aspects of marketing communications & PR for Bistech PLC. Managed client accounts for the hub agency including Go Business Mortgages, Exchange & Mart, Bistech PLC, Land of Leather. • Undertook a wide variety of marketing projects for small, local businesses.Projects• Planned, designed & managed marketing & PR programme for Bistech PLC• Managed creative process for development of brand positioning statement for Exchange & Mart - 2005• Planned, designed & managed complete marketing programme for the following beauty establishments Tan Yer Hide, Bronzed Beauty & Your Nailed 2001 - 2004• Planned, designed & developed an Associate Programme for Purple Life – a mobile telecommunications equipment company - 2001

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Marketing Communications Manager
      • 1995 - 2001

      Brand guardian and reputation managementResponsibilities• Planned, developed & implemented the Telewest/Telewest Active Digital brand identity. • Acted as brand guardian across all communications. • Created & produced collateral materials to support sales, operations, channels, existing & new products. • Briefed, managed & motivated design & marketing agencies. • Maximised return on marketing communications expenditure. • Evaluated success of sales support activity & implemented changes to support increase in sales.Achievements• Led planning, design & production of ‘ZAP’, the Telewest Active Digital TV Magazine 2000/1• Launched new identity for Telewest Active Digital across all media 1999• Created & produced suite of literature & web site to support Digital offering 1999• Created & produced all the marcoms for launch & ongoing promotion of Front Row 1998• Project leader for launch of new identity for Telewest Communications nation wide 1996

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • New Developments/Channel Manager
      • Jan 1992 - Dec 1992

      Responsibilities• Managed the department with direct responsibility for 11 staff members. Developed, implemented & refined marketing strategies to maximise sales. Consulted on companywide marketing issues. Planned, developed & implemented policies & procedures. Motivated & developed team to ensure targets were met or exceeded within budget.Achievements• Targets were exceeded with sales into new homes increasing from an average of 41% to 83%. Developed the database premise categorisation. Developed mosaic profiling procedures. Successfully trained & coached my team, 75% of whom were new recruits.

    • Public Affairs Manager
      • Jan 1991 - Dec 1991

      Responsibilities• Created & managed the PR Dept. Liaised with internal & external customers. Organisation of events & sponsorship management. Development of community initiatives such as ‘Cable in the Classroom’. Briefing & managing PR & creative agencies. Copywriting for literature, press releases & articles.Achievements• Organised many successful events, some attended by over 12,000 people. Forged excellent relationships with a range of stakeholders from the media to local community groups.

    • Advertising & Promotions Manager and Assistant TV Producer
      • Dec 1989 - Dec 1991

      Responsibilities• Planned & managed multi-media campaigns. Worked with Direct Sales to ensure they received maximum marketing support. Commissioned design & composed copy for literature, advertisements & Cable Guide magazine. Organised exhibitions & promotional events. • Assisted with daily production of Cable Today (TV programme featuring local news & current affairs broadcast to cable customers in the London Boroughs of Croydon, sutton. Merton, Kingston-upon-Thames and Richmond-upon-Thames). Trained and worked with presenters and regular guests including Stuart Miles (went on to become presenter on Blue Peter), Julia Roberts (also presented on QVC), Debbie Flint (also presented on QVC), Dr Pam Spurr (now a late night TV sex therapist and author www.drpam.co.uk), Steve Coppell, Vinnie Jones, John Fashanu, Ian Wright and Robbie Earle.Achievements• Successfully combined two very demanding roles. • Co-developed the format of Cable Today.

Education

  • Shaw Academy
    Diploma in Graphic Design, Graphic Design
    2020 - 2020
  • Arts University Bournemouth
    Digital Communication and Media/Multimedia
    2019 -
  • Croydon Business School
    Diploma & Certificate, Marketing
    1990 - 1992
  • University of South Wales
    Bachelor's Degree, Communication Studies
    1985 - 1988
  • Weydon
    -

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