Client Services Account Manager

• Dec 2021 - Present

• Responsible for executing mutually agreed Scope of Work for client, ensuring full delivery by Agency • Foster seamless, effective relationship with client, thereby engendering increased client confidence • Advise Agency on strategies to improve Client relationships • Receive detailed briefs from client, and respond to such briefs within prescribed deadlines • Conduct strategy (ideation) sessions, to generate ideas/insights/inputs to aid in developing plans/ strategies; in response to clients’ requests for PR plans and budgets • Develop PR proposals in response to RFPs and pitches for new business • Explore cross-selling opportunities, to boost the Agency’s revenue/profitability • Ensure the consistent profitability, and growth, of client accounts • Perform trouble shooting functions, with critical stakeholders, on behalf of clients. • Media buying – Print, Radio & TV hypes & jingles as well as programme placements (as expedient) • Responsible for media/environmental scanning & monitoring and providing media relations support for clients • Perform stakeholder engagement exercises, as expedient, e.g media mediation, government liaison, regulatory affairs, etc. • Gather industry and competitive intelligence on behalf of clients. • Responsible for managing media events, organization, media invitations, coverage, advisory and media hospitality (as expedient). • Develop story ideas & copy editing, pitching of news and photo stories (traditional & online media), inspired newspaper features/interviews, Radio/TV appearances & interviews • Secure clients’ approvals for various activities/engagements e.g. press articles, budgets, vendors, media appearances/coverage, etc. • Ensure widespread media coverage of clients’ activities e.g media parleys, events, etc. Show less

Media/Public Relations Consultant, Storyteller

• Apr 2021 - Dec 2021

Manager/Lead, Channels Engagement

• Feb 2018 - Mar 2021

Senior Executive, Channels Engagement

• Feb 2018 - Sep 2020

CONTENT CREATION FOR NEWS MEDIA ON BEHALF OF CLIENTS AND AGENCY • Develop compelling, media-focused content such as releases, bylined articles/ features, op-ed pieces, newsroom blogs, supporting social content and other press materials • Sharing and publishing the compelling contents in an integrated and holistic manner to facilitate bold, creative and innovative communications programmes of clients.MEDIA RELATIONS ON BEHALF OF CLIENTS AND AGENCY• Build strong relationships with news media as well as bloggers and influencers• Inform the development of creative and additional assets to resonate with priority audiences and ensure channels are being used in high value way.• Continually seek out and create opportunities to place stories in all types of media, from traditional to digital to influencers• Work daily with media and influencers across multiple channels, including email, social media and phone• Leverage clients paid and owned channels to amplify media coverage• Track measurement KPIs for earned media and influencer effortsMEDIA DATABASE MANAGEMENT• Ensuring the maintenance of a comprehensive media database • Providing accurate and timely media data to the Business Development Team and supporting them with any additional insight that can inform their outputsMEDIA MONITORING AND ANALYTICS• Manage the provision of media analytics solutions in an integrated and holistic manner (trans-media) based on a set of pre-defined criteria, with a view to helping clients and the agency to monitor and analyze contents and conversations• Producing media evaluation reports based on the analysis conducted as well as external analysis/outsourced data• Producing analysis and reviews which describe assigned media coverage, and provide strategic insights and recommendation to clients on media strategy• Monitoring and analyzing all Social Media Campaigns ongoing both for clients and Agency Show less

Senior Reporter/Researcher

• May 2017 - Jan 2018

Senior Reporter

• Dec 2015 - May 2017

COMPANY'S SPECIALIZATION: OOH Advertising and Publishing (BillboardWorld Magazine) MAJOR CONTRIBUTIONS AND ACHIEVEMENTS:- Instrumental in moving the company’s publication, BillboardWorld magazine, from bi-monthly to monthly editions, after five months of joining the company.- Rapidly advanced from the position of a Reporter to Senior Reporter in recognition of job quality, dedication, and commitment to assignments.- Wrote Cover stories for all the editions of the magazine from September, 2014 till date. - Planned and organised the 2015 edition of Brand as King International Awards successfully - Team Member. Brand as King International Awards is a bi-annual award organised and hosted by BillboardWorld Communications Limited to recognise and honour exceptional players in the Integrated Marketing Communications industry.- Instrumental in increasing adverts and sponsorship for the 2015 edition of Brand as King International Awards.- Supervised strategies for press releases and social media.JOB DESCRIPTION:- Developing and maintaining good working relationships with the media.- Assisting in setting up promotional events such as client meetings and or press conferences.- Participating in workshops on behalf of the editorial team and company. - Writing and producing presentations, press releases, letters, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and related material for the company and publication, BillboardWorld Magazine.- Holding brief for the editor(BillboardWorld Magazine) in his absence. - Dealing with enquiries from the public, press, and related organisations.- Writing Cover stories and other articles for the publication.- Advertising and related events coverage and reportage.- Overseeing junior reporters and graphic artists.- Conducting interviews for Brand Personalities in the monthly brand and advertising magazine. Show less

Reporter

• Jul 2014 - Dec 2015

COMPANY'S SPECIALIZATION: OOH Advertising and Publishing (BillboardWorld Magazine) JOB DESCRIPTION:- Writing Cover Stories and other articles for the publication, BillboardWorld Magazine.- Brand and advertising events coverage and reportage.- Participating in workshops on behalf of the company.- Conducting interviews for Brand Personalities in the monthly advertising magazine. - Sourcing for brands and advertising related news.- Sourcing for adverts for the publication. - Research work. Show less