Experience

Basecamp Explorer Kenya
• Kenya
• Travel Arrangements
• 1 - 100 Employee
• Digital Marketing Associate

  • Dec 2022 - Present


Serena Hotels Africa

• Digital Marketing Coordinator | Serena Hotels Africa

  • Apr 2020 - Dec 2022

  • Developing strategies to increase sales and brand awareness through digital platforms such as search engines, social media, and online advertising • Developing, implementing & managing marketing, branding and sponsorship campaigns • Develop and monitor campaign budgets • Plan and manage the group’s social media platforms • Creating content for blogs, social media, and other digital platforms to engage • Building relationships with clients understand their needs and identify opportunities for marketing initiatives with the aim of improving the customer experience • Monitoring industry trends and competition to identify opportunities for new services • Coordinating with external vendors and service providers to create solutions for Serena Hotels that enhance our user’s experience and build our brand presence • Analyzing data to determine marketing effectiveness and adjust as needed Show less



Nairobi Serena Hotel

• Kenya
• Hospitality
• 1 - 100 Employee

• Social Media executive and Marketing Coordinator | Nairobi Serena Hotel

  • Jan 2019 - Apr 2020

  · Planned and managed the hotel's social media platforms which resulted in a 200% increase in aggregate social media engagement · Created holiday based social media campaigns which resulted in the highest number of sales in five years for the various outlets · Spearheaded the hotel's photography and videography to update the image library and create content for marketing collateral and digital spaces leading to increased brand visibility · Responsible for updating the hotel’s website with new information, packages as well as the gallery · Created and segmented databases which helped identify and streamline the hotel’s main customers and audiences resulting in better customer relations · Coordinating with designers to develop advertising, flyers, and promotional items Show less



Serena Hotels

• Kenya
• Hospitality
• 700 & Above Employee

• Social Media executive | Tourism Promotion Services Kenya

  • Jan 2014 - Dec 2018

  · Manage social media platforms including developing content, publishing, and reporting for platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube · Building advertising campaigns for social media platforms and monitoring day-to-day performance of those campaigns and the budgets for each campaign · Responsible for developing, copywriting and distributing marketing collateral specifically flyers and brochures. · Wrote over 100 blog articles for The Serena Experience blog · Conducted Social Media Presentation and training · Attending industry trade shows and events Show less



ONPOINT IT SOLUTIONS INTERNATIONAL

• social-media executive

  • Oct 2012 - Dec 2013

  • Developed Content Strategies and managed social media platforms for various companies as well as for Onpoint Solution social media pages including Facebook, Twitter, YouTube, LinkedIn • Wrote and edited content for client’s website and blogs, social network profiles, newsletters, E-brochures and EBooks • Brand monitoring, analyzing and reporting online conversations • Developed Content Strategies and managed social media platforms for various companies as well as for Onpoint Solution social media pages including Facebook, Twitter, YouTube, LinkedIn • Wrote and edited content for client’s website and blogs, social network profiles, newsletters, E-brochures and EBooks • Brand monitoring, analyzing and reporting online conversations



Radio Africa Group Limited

• Media Production
• 1 - 100 Employee

• the start newspaper

  • May 2010 - Nov 2010

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