Experience

Libraries Unlimited South West

• United Kingdom
• Libraries
• 1 - 100 Employee

• Communications Consultant (freelance)

  • Apr 2020 - Present

  Supporting the marketing and communications team with strategic input including: - Copywriting and proof-reading the annual Impact Report - Strategic messaging in writing press releases, web and social media posts - Case study interviewing and writing - Staff training for strategic communications on social and traditional media for individual libraries Supporting the marketing and communications team with strategic input including: - Copywriting and proof-reading the annual Impact Report - Strategic messaging in writing press releases, web and social media posts - Case study interviewing and writing - Staff training for strategic communications on social and traditional media for individual libraries



Leukaemia UK

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Stories Lead (freelance)

  • Jul 2022 - Present

  Ethically sourcing and managing the stories of people on their leukaemia journey, or those who have lost or are supporting a loved one with the blood cancer. Working with the charity's communications team to pinpoint suitable case studies to powerfully support campaigns, social media, web and traditional media Ethically sourcing and managing the stories of people on their leukaemia journey, or those who have lost or are supporting a loved one with the blood cancer. Working with the charity's communications team to pinpoint suitable case studies to powerfully support campaigns, social media, web and traditional media



BBC Radio Devon

• United Kingdom
• 1 - 100 Employee

• Social Media Producer

  • Jan 2021 - Aug 2023

  As the inaugural social media lead at BBC Radio Devon I was accountable for the development and growth of the new BBC Radio Devon social media function, overseeing recruitment, training and development of the team.I planned and implemented social media strategies, created content, tracked social media engagement and reach, and kept up to date with social media trends. I also led internal communications to foster collaboration with the wider team. One strategic success was boosting Instagram followers by over 11k in 2.5 years. Alongside this, I undertook a role to develop the BBC relationship with Exeter College, contributing to the institute maintaining an ‘outstanding’ Ofsted grade. My work involved supporting the implementation of a programme of teaching, assessment and a live newsroom day with college students. Show less

• Senior Presenter

  • Apr 2016 - Dec 2020

  AS one of the UK's only female phone-in presenters, I delivered an increase in audience figures by 26% in RAJAR assessments during one quarterly period, delivering weekday three-hour show on the news topics of the day.Alongside this I instigated and developed the BBC Amplify regional group for women who work on-air, in partnership with BBC Five’s Rachel Burden.



St John Ambulance

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Regional PR and Comms Manager

  • Jan 2010 - Apr 2016

  I supported the charity’s transformation, through effective leadership of the regional communications team, implementing the new brand and tone of voice amongst the regional staff teams and volunteers. Together we drove forward a transformed public perception of SJA which resulted in increased support of time, skills and giving, increased take-up for first aid courses, and boosted volunteering and giving. I also drove the regional team in the campaign to push for first aid to be included on the school curriculum. I led all aspects of an integrated campaign named The Chokeables, consisting of advertising, PR, and digital activity; the campaign focused on an animation which taught parents how to save the life of a choking baby; within six weeks it had reached 31m people on TV, achieved 15m organic video views online, over 400 pieces of media coverage and anecdotally saved the lives of 59 babies. I was integral to the team winning various awards including: Chartered Institute of PR Excellence Awards: Winner Healthcare campaign, shortlisted for Digital campaign and Integrated campaign 2015; Winner Broadcast campaign, shortlisted for Integrated campaign and Not-for-Profit campaign 2013; Winner Not-for-Profit campaign and Measurement 2011; CorpComms: Winner Best use of Broadcast 2013; PR Week Awards: Winner, Not-for-Profit campaign 2013 and Charity Times: PR Team of the Year 2011. Show less



Cake Publicity Ltd

• Public Relations and Communications Services

• Director and PR and Communications consultant

  • Jul 2003 - Apr 2016

  With my outstanding business leadership capacity, I was the Founder and Director of a PR and Communications consultancy specialising in charities and small businesses. I provided a strategic PR, communications and editorial consultancy service to key clientele including South West Water, the Institute of Directors, the Environment Agency and LIAT airlines. With my outstanding business leadership capacity, I was the Founder and Director of a PR and Communications consultancy specialising in charities and small businesses. I provided a strategic PR, communications and editorial consultancy service to key clientele including South West Water, the Institute of Directors, the Environment Agency and LIAT airlines.



Devon County Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Communications Officer

  • Jul 2003 - Sep 2008

  Proactive and reactive media relations. Crisis management around closure of libraries, flooding and snow incidents. Input into reports and marketing materials. Working as part of a strategic comms team. Proactive and reactive media relations. Crisis management around closure of libraries, flooding and snow incidents. Input into reports and marketing materials. Working as part of a strategic comms team.



RSPCA

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• South West Regional Press Officer

  • Jul 1998 - Jul 2003

  Strategic communications role working to national campaigns including the successful ban on hunting with dogs. Exceptionally busy reactive PR function for south west England. Proactive work with court prosecutions and seasonal issues. Liaison with Animal Hospital filming. Strategic communications role working to national campaigns including the successful ban on hunting with dogs. Exceptionally busy reactive PR function for south west England. Proactive work with court prosecutions and seasonal issues. Liaison with Animal Hospital filming.



BBC Radio Devon

• United Kingdom
• 1 - 100 Employee

• BBC Radio Devon

  • Nov 1993 - Jul 1998

  Newsreader, producer and then afternoon show presenter Newsreader, producer and then afternoon show presenter



BBC Somerset

• Reporter and producer

  • Jan 1990 - Oct 1993

  Reporter, newsreader and producer Reporter, newsreader and producer



The Tiverton Gazette newspaper

• Reporter

  • Jul 1988 - Dec 1988