Experience

Kalamazoo Civic Theatre

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Director

  • May 2015 - Present

  Responsible for planning, coordination, execution and evaluation of all marketing, publicity and public relations for the Kalamazoo Civic Theatre.Duties include creating and implementing a written marketing plan that encompasses media mix, timelines and deadlines for all marketing endeavors including:a. Season Subscriptions Campaignb. Single Ticket Campaignc. Volunteer Needs such as auditions, workshops, and special eventsd. Fundraising Events – including Annual Campaign, Planned Giving and Fundraiserse. Educationf. Special Events and collaborationsg. Program Advertisingh. Web-site and social media campaigns2. Work with the Director of Education and Outreach, Box Office Manager, and Executive Director todevelop and implement strategies for group sales including all publications. Write compelling copy for all publications including monthly newsletter, season brochure, production programs, etc.3. Supervise the Graphics Designer for all in-house design needs.4. Serve as the Art Director and project manager to produce newsletters on a timely & scheduled basis.5. Serve as the Art Director and project manager to produce a playbill for each scheduled production and special event.6. Create and distribute press releases for auditions, productions, special events, classes, etc.7. Organize publicity photo shoots.8. Secure available free promotional time/print services.9. Secure media, photo, design and print services.10. Coordinate, and participate when necessary, with public speaking appearances, curtain speeches and on air interviews.



YMCA of Greater Kalamazoo

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing & Communications Manager

  • Aug 2014 - Apr 2015

  Provided oversight and guidance ensuring all communications reinforce the Y's identity as a cause driven organization focusing on youth development, healthy living, and social responsibility. Was responsible for developing and implementing effective marketing/communication strategies and project management related to membership, resource development, programs, public relations, and social media. Provided oversight and guidance ensuring all communications reinforce the Y's identity as a cause driven organization focusing on youth development, healthy living, and social responsibility. Was responsible for developing and implementing effective marketing/communication strategies and project management related to membership, resource development, programs, public relations, and social media.



MLive Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Campaign Team Manager

  • Sep 2012 - Aug 2013

  Continual change at MLive resulted in being assigned to manage a team of 5 account executives in 3 metro markets within the state of Michigan. Developed my original skill set in digital advertising and social media promotion. Also developed seasonal and targeted campaigns for print advertising, and also assisted with promotion and creation of lead lists for those campaigns. Served as an account executive for commercial printing on MLive Media Group offset presses and other print facility sites. The decision was made to eliminate this entire team in August of 2013 which led to my departure from MLive.

• Audience Solutions Manager

  • Feb 2012 - Aug 2012

  When the Kalamazoo Gazette transitioned to MLive Media Group, I originally managed a team of 6 outside account executives through transition from the Kalamazoo Gazette to MLive Media Group. Acquired highly developed skills in change management with positive results. Trained and coached account executives in needs based consultative sales for both digital and print advertising. Acquired digital knowledge and training in SEM,SEO, Behavioral Targeting and Remessaging. Google AdWords Certified.



Kalamazoo Gazette

• Major Accounts and Classified Manager

  • Jan 2007 - Feb 2012

  Managed a team of 8 account executives (4 inside and 4 outside) encompassing all areas of print advertising (retail, classified, auto and real estate.) Was responsible for setting sales goals and assisting account executives attain those goals. Also managed and negotiated rates for Kalamazoo Gazette major/national accounts. Maintained and developed relationships with members of the Kalamazoo New Car Dealers Association and served on the Community Relations Committee for the Greater Kalamazoo Associtaion of Realtors.

• Major Accounts Manager

  • Jan 1991 - Jan 2007

  Managed all areas of Kalamazoo Gazette Major Accounts, which included over 50 regional and national advertisers. Responsible for establishing and maintaining strong client relationships, developing proposals, overseeing strategy implementation and fulfillment for major accounts in retail, restaurant, financial and gaming industries.

• GazetteLine Manager

  • Jan 1989 - Jan 1991

  Createdand sold advertising sponsorships and campaigns on an audiotext platform for the Kalamazoo Gazette called GazetteLine.

• Account Executive

  • Aug 1982 - Jan 1989

  Continuous revenue growth within sales territory during 6 years as Account Executive. Was the Account Manager for over 60 retail accounts for the Kalamazoo Gazette, while maintaining daily deadlines and technology. Developed new ad campaigns and promotions for accounts incorporating all aspects of newspaper ads, preprints, and special sections. Responsible for all layouts and timely scheduling for account list.