Experience

511 Tactical

• United States
• Retail
• 1 - 100 Employee

• Sr. Manager International e-Commerce

  • Nov 2020 - Present

  Irvine, California, United States



West Marine

• United States
• Retail
• 700 & Above Employee

• Director of E Commerce Merchandising

  • May 2013 - Feb 2020

  500 Westridge Dr, Watsonville, CA 95076 Significantly elevated e-commerce revenue generation through strategic site enhancements that accelerated customer reach through: The development and execution annual retail, B2B sales, and e-commerce sites for all online channels with a focus on sales analysis and creation of targeted action plans. Strong cross-functional leadership to generate comprehensive e-commerce strategies, streamlined strategies, and capable teams through hiring, training, and collaboration. A focus on… Show more Significantly elevated e-commerce revenue generation through strategic site enhancements that accelerated customer reach through: The development and execution annual retail, B2B sales, and e-commerce sites for all online channels with a focus on sales analysis and creation of targeted action plans. Strong cross-functional leadership to generate comprehensive e-commerce strategies, streamlined strategies, and capable teams through hiring, training, and collaboration. A focus on customer communication to improve engagement and drive customer conversion and revenue generation. Show less



Delivery Agent

• Technology, Information and Internet
• 100 - 200 Employee

• Managing Director

  • Apr 2006 - Oct 2013

  San Francisco Bay Area Managed 50+ e-commerce sites generating over 50% of annual revenue for high-profile, global corporate and media accounts by: Developing strategic partnerships with clients including HBO, NBC, Discovery Channel, and History Channel to deliver solutions and activations for third-party e-commerce providers. Creating client-focused comprehensive plans for merchandising, product development, web sites, and marketing strategies for network clients based on deep analysis of consumer… Show more Managed 50+ e-commerce sites generating over 50% of annual revenue for high-profile, global corporate and media accounts by: Developing strategic partnerships with clients including HBO, NBC, Discovery Channel, and History Channel to deliver solutions and activations for third-party e-commerce providers. Creating client-focused comprehensive plans for merchandising, product development, web sites, and marketing strategies for network clients based on deep analysis of consumer trends and Neilson ratings. Ensuring on-time delivery, quality assurance, and detailed assortment planning with major national manufactures to optimize inventory management, speed-to-market, and revenue generation potential.

• General Merchandise Manager

  • Apr 2006 - Oct 2012



Restoration Hardware

• China
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Director of Merchandising

  • Sep 2005 - Jan 2006

  San Francisco Bay Area Optimized e-commerce sales and visibility through strategic product offerings coinciding with assortments, season, and overall retail strategy for the modern home furnishings company by: Cross-functional collaboration with marketing and in-store merchandising team to develop streamlined presentations reflective of the retail store offerings. Strategic planning for modified online offerings based on inventory levels, pricing structure, and line plans with to boost sell-through and… Show more Optimized e-commerce sales and visibility through strategic product offerings coinciding with assortments, season, and overall retail strategy for the modern home furnishings company by: Cross-functional collaboration with marketing and in-store merchandising team to develop streamlined presentations reflective of the retail store offerings. Strategic planning for modified online offerings based on inventory levels, pricing structure, and line plans with to boost sell-through and site traffic. Show less



Macys.com

• Australia
• Movies, Videos, and Sound

• Director of Merchandising

  • Jan 2000 - Jun 2005

  San Francisco Bay Area Developed and directed Macy’s e-commerce strategy and delivery through pivotal era of online retailing with a tremendous impact on revenue gaining $400M annually through: Visionary team leadership of online merchants and creative team to shift company from catalog sales to online and warehouse fulfillment. Calculated and meticulous category management to quickly expand e-commerce categories based on consumer behavior.


DFS
• Canada
• Financial Services
• Director of Planning

  • 1994 - 2000