Experience

Helen & Douglas House

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• PR & Marketing Manager

  • Jan 2017 - Present

  Leading the charity's PR strategy increasing brand awareness and managing reputation nationally and regionally through generation of positive stories and crisis management. Management of the Helen & Douglas House brand guidelines including logo development, design, copy and photography. Marketing strategy and implementation for events including advertising and the retail division (31 shops) including the rebranding of the shops.

• Community Fundraising Manager

  • Jun 2010 - Jan 2017

  Leading community funding activity regionally and increasing awareness of the charity through PR, networking and talks.



Freelance

• Berkshire

• Marketing and PR Consultant

  • Mar 2010 - Jan 2017

  Advising local businesses across the charity, beauty and retail sector on marketing strategy and implementing campaigns across the marketing mix including PR, advertising and copywriting and managing designers. Advising local businesses across the charity, beauty and retail sector on marketing strategy and implementing campaigns across the marketing mix including PR, advertising and copywriting and managing designers.



Thrive

• Communications Manager

  • Mar 2008 - Mar 2010

  Leading all PR activities including raising over £140,000 and generating 181 million OTS through coverage generated as part of The Times Christmas Charity Appeal. Production of strategic communication plans for the charity and specific projects. Project management, writing and production of over 45 pieces of collateral a year to promote the charity. Leading all PR activities including raising over £140,000 and generating 181 million OTS through coverage generated as part of The Times Christmas Charity Appeal. Production of strategic communication plans for the charity and specific projects. Project management, writing and production of over 45 pieces of collateral a year to promote the charity.



Premier Inn

• Hospitality
• 700 & Above Employee

• Internal Communications Manager

  • Nov 2007 - Feb 2008

  Designed new values/behaviours programme as part of a £22m re-brand. This project included defining the behaviours, producing a strategy for the launch through to the rollout plan to embed and sustain it in the business including the alignment of key processes from HR, reward, recognition, communications and measurement. Designed new values/behaviours programme as part of a £22m re-brand. This project included defining the behaviours, producing a strategy for the launch through to the rollout plan to embed and sustain it in the business including the alignment of key processes from HR, reward, recognition, communications and measurement.



Thames Water

• United Kingdom
• Utilities
• 700 & Above Employee

• Marketing Campaigns Manager

  • Apr 2005 - Jun 2007

  Led the high profile, £5m, “Let’s beat the drought together” customer and employee communications campaign. Managed a team of 4 and 5 agencies. Responsible for strategic planning, briefing and managing agencies and the creative process as well as research. The external and internal campaign included advertising - press, outdoor, radio and online, promotions, a micro site and events.

• Brand Communications Manager

  • Feb 2004 - Mar 2005

  Launched and rolled out new brand vision and values to employees. Led programme of workshops in Spain, US, Chile and UK and helped align key processes in these countries. Managed team of 7 and 4 agencies. Produced Brand Plans (US/UK) to ensure brand alignment and set-up first brand tracking study . Led advertising pitches for new creative and media buying agency resulting in the appointment of M & C Saatchi and Vizeum, achieving a saving of 1/3rd on media buying. Created and rolled out new online brand management system called “Watermark” reducing costs by 50% and improving resource sharing around the world. Show less

• Global Head of Brand and CSR

  • Mar 2002 - Jan 2004

  Led programme to design and rollout a new logo and 13 new corporate identity guidelines to 46 countries with over 70 million customers resulting in a consistent look and feel worldwide. Redesigning the brand architecture. Set up network of over 100 Brand Ambassadors worldwide. Designed and facilitated training workshops and produced toolkits. Produced corporate film winning 4 IVCA and 3 International Film and Video Festival awards.• Created and rolled out new brand, sponsorship and CSR policies. Show less

• Head of Brand and Internal Relations

  • Apr 2000 - Feb 2002

  Led culture change programme called “TEAM Thames Water” to align employee behaviours with the company vision and values. Managed £2.5m consumer advertising campaign which improved image and reputation scores. Created first consumer PR campai. Managed Plc web site redesign.

• Head Of Investor Relations

  • Aug 1997 - Mar 2000

  Led Investor Relations including management of the preliminary and interim results presentations, AGM and Annual and Interim Reports for the Board. Management of all analyst and institutional investor comunications inlcuding investor visits to US and Turkey resulting in re-rating to a premium water stock and several “Buy” notes Managed Financial PR agency Bell Pottinger.

• Corporate Affairs Manager (Deputy Head of Department)

  • Mar 1995 - Jul 1997

  Led award winning (IPR Swords of Excellence Award 1996) Vision and Values programme to come up with new company values from scratch through to launch, embedding and sustaining Produced £3m advertising campaign gaining 86% prompted awarene. Managed production of Thames Water News monthly staff newspaper distributed to 8,000 staff. Led brand identity review and step change in design style from an engineering-led company to a customer-led company. Managed team of 8 and 5 agencies.

• Publicity Manager

  • Sep 1991 - Feb 1995

  Managed production of £2m TV advertising campaign. Designed and led “Community Partnership Initiative” to de-centralise local PR and increase visibility of Thames Water in its communities. Provided advice to site managers on local communication strategies. Organised 40 events and award winning exhibitions including Chelsea and many royal visits. Managed team of 3 and 2 agenices.



Sainsbury's

• United Kingdom
• Retail
• 700 & Above Employee

• Senior Development Marketing Executive

  • Jan 1987 - Aug 1991

  Advised on PR strategies for out-of-town retail property development issues. Organised 10 local PR campaigns a year including media relations, advertising, direct mail, lobbying politicians and opinion formers, exhibitions, competitions and events. Advised on PR strategies for out-of-town retail property development issues. Organised 10 local PR campaigns a year including media relations, advertising, direct mail, lobbying politicians and opinion formers, exhibitions, competitions and events.



Watney Mann and Truman Brewing

• London, United Kingdom

• Marketing Assistant

  • Jun 1983 - Dec 1986