Experience

The Marketing Centre

• Marketing Services
• 1 - 100 Employee

• Marketing Director, Portfolio Marketing Director

  • Oct 2017 - Present

  Every company deserves access to first class marketing to support their ambitions for growth. At The Marketing Centre we do real marketing, on a flexible basis, that drives real business results. The kind that only real experts can deliver. As one of a team of over ninety senior marketing professionals at The Marketing Centre, and their Marketing Director of the Year 2021, I help business leaders make sense of marketing and ensure their marketing investment is actively helping drive growth. The businesses we work with do not have, cannot afford, or do not feel the need for a full time Marketing Director. Working with you in-house as your part-time Marketing Director, and as part of your senior team, I will ensure a clear strategy is in place and then drive the delivery to support profitable business growth, achieve aspirational goals, or even help secure a big exit. If you’d like to find out more, do get in touch for a chat about your business and your marketing challenges. You can contact me direct via LinkedIn, email me at jane.nugent@themarketingcentre.com or visit The Marketing Centre website to find our more www.themarketingcentre.com . Real Results. Real Expertise. The Marketing Centre - Where Real Marketing Happens. | Marketing Director | CMO | Marketing Consultant | Head of Marketing | Director of Marketing | Sales and Marketing Director | outsourced marketing director I marketing strategy, branding, identity I business development I B2B I B2C I SME I Show less



UBT

• IT Services and IT Consulting
• 100 - 200 Employee

• Growth Strategist

  • Dec 2021 - Present

  Working as part of a select team of Growth Strategists helping businesses to transform and grow through the rigorous application of strategic marketing processes. As a Growth Strategist I draw on my many years of proven experience, enabling me to act as a mentor and guide to ambitious leadership teams looking to unlock their potential and drive growth. Working as part of a select team of Growth Strategists helping businesses to transform and grow through the rigorous application of strategic marketing processes. As a Growth Strategist I draw on my many years of proven experience, enabling me to act as a mentor and guide to ambitious leadership teams looking to unlock their potential and drive growth.



Speedy Services

• United Kingdom
• Construction
• 700 & Above Employee

• Marketing Director

  • Feb 2015 - Oct 2017

  Speedy is the UK's leading provider of tool, plant and equipment hire, sales and support services to the construction and infrastructure markets, as well as to local trades and businesses. Speedy is committed to being the safest and most sustainable provider in the hire industry. As Marketing Director I was responsible for the strategy, planning and delivery of all online and offline marketing and communications, brand development, campaign management, product and service innovation, customer insight and channel-to-market development across the business, driving customer engagement, acquisition, retention, reactivation, customer experience improvements, employer branding and the CSR agenda in support of commercial performance delivery. A key focus was transforming Speedy's market engagement from print-only to a multi-channel offering, building the digital marketing capabilities of the business, leading the launch of a new speedyservices.com site and substantially growing online and social media audiences in the process. I also negotiated and launched a hire partnership with TradePoint (B&Q) to offer special rates/promotions to their member base, generating a new customer base and revenue stream for the business. Show less



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director

  • Sep 2013 - Jan 2015

  As an independent marketing consultant I led and delivered marketing, strategy, brand, communiations and business development consultancy projects for B2B and B2C services businesses, SMEs and not-for-profit organisations. Key projects included: - senior marketing consultant for the £38m DWP funded project to expand awareness and membership base of Credit Unions; responsible for leading online and offline marketing campaigns, communications, B2B sales process development, digital channel and content delivery to drive engagement, target customer acquisition and expand product/service uptake. - online retail-based, market-changing new business launch: produced marketing strategy and brand positioning; defined proposition for investors (seeking £3.5m to support launch) and potential retail partners; developed CRM, digital, social media strategy, marketing and media launch plan. I was also a business innovation coach with the GrowthAccelerator programme, helping businesses develop the strategy and activity to support rapid and sustainable growth. Show less



Core Assets Group

• United Kingdom

• Director of Marketing and Communications

  • Sep 2012 - Aug 2013

  Core Assets is an international children's services group and the UK's largest independent fostering agency. They also deliver consultancy and resourcing expertise for local authorities and the voluntary and independent sectors. As Director of Marketing and Communications I was responsible for leading the strategy and delivery of activity across all aspects of marketing, brand management, acquisition and retention, online and social media, internal and external communications and PR/media relations across the international Group. I also planned, led and managed the rebranding of both the Core Assets UK and international businesses, successfully developing a new brand positioning and overarching identity to unite the previously disparate range of operating businesses and locations. Central to the success of the rebrand was a comprehensive communications plan rolled out to over 1100 staff, 2500 carers, and 1200 local authorities/customers to ensure all fully informed and engaged with rebrand and revised positioning. Show less



Reflex

• United States
• Public Safety
• 1 - 100 Employee

• Director

  • Jul 2009 - Aug 2012

  Director of Reflex, a specialist strategic marketing, communications and communication skills development consultancy. I worked with blue-chip, B2B and B2C businesses, public sector, not-for-profit and SME clients across a wide range of market sectors, helping them deliver their business vision and measurable results through robust marketing strategy, strong brand positioning, actionable plans and inspiring communications with their people, their customers, prospects and the media. Successful client projects included consultancy, interim management and contract assignments for RBS, Morrisons, Northern Rock, Southern Cross Healthcare, Total Petrochemicals UK, the NHS, social housing organisations and SMEs. Show less



Trinity Mirror

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing and Business Development Director - Midlands

  • Mar 2008 - May 2009

  Responsible for the identification, development and implementation of growth initiatives designed to drive new revenues, customer acquisition and audience development across the Midlands business; operational management responsibility for digital media, strategic marketing, brand development, CRM implementation and change project communications delivery.Key member of Midlands advertising transformation project management team. Project delivered over £2.5m of benefits in 2008/09, creating a fully integrated, multi-media, regional sales and marketing team with streamlined business processes and improved customer service. Show less

• Regional Marketing Director

  • May 2003 - Mar 2008

  Strategic marketing and development of portfolio of over 80 print and online products across the Midlands division, ensuring commercial, marketing and customer relationship management activity aligned with business strategy and performance goals. Operational management responsibility for marketing strategy, planning and delivery, business strategy and planning, brand development, consumer acquisition and retention and newspaper sales.

• Group Marketing Director - Regionals

  • Jan 2001 - May 2003

  Responsible for the strategic development of marketing, newspaper sales, new product development, business planning, research, brand management and customer service, with supporting internal and external communications, across the Trinity Mirror regional newspaper group. Key driver of the Group’s major business transformation and change management programme that delivered over £35m of cost and revenue benefits within two years.



Newcastle Chronicle and Journal

• Marketing Director, North East

  • May 1997 - Dec 2000

  Responsible for business planning and strategy; marketing strategy, planning and delivery; newspaper sales; business development and corporate communications across the Trinity International Holdings' businesses in the NE region. Responsible for business planning and strategy; marketing strategy, planning and delivery; newspaper sales; business development and corporate communications across the Trinity International Holdings' businesses in the NE region.



Thomson Regional Newspapers

• United Kingdom

• Marketing Director, Marketing Manager, Group Marketing Executive

  • Sep 1990 - May 1997

  Held a number of marketing roles at TRN's publishing centres and Group head office Held a number of marketing roles at TRN's publishing centres and Group head office