Experience

Bureau of Industry and Security-U.S. Department of Commerce

• United States
• Government Administration
• 1 - 100 Employee

• Design Strategist

  • Jun 2022 - Present



Jane Newman Consulting

• Principal

  • Jan 2005 - Present

  Web content, digital strategy, user acquisition, editorial, taxonomy development with emphasis on medical and life science clients and health IT startups. Selected clients: ◦ Doximity ◦ IDEO ◦ Massachusetts General Hospital ◦ Scripps Health ◦ UCSF ◦ Pontis Orthopaedics ◦ Doximity ◦ DrChrono ◦ City of Oakland (CA) ◦ DraftFCB ◦ Office of National Drug Control Policy (ONDCP) | The White House Web content, digital strategy, user acquisition, editorial, taxonomy development with emphasis on medical and life science clients and health IT startups. Selected clients: ◦ Doximity ◦ IDEO ◦ Massachusetts General Hospital ◦ Scripps Health ◦ UCSF ◦ Pontis Orthopaedics ◦ Doximity ◦ DrChrono ◦ City of Oakland (CA) ◦ DraftFCB ◦ Office of National Drug Control Policy (ONDCP) | The White House



Bixal

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Director, Content Strategy

  • Apr 2021 - Jun 2022



U.S. Office of Personnel Management (OPM)

• United States
• Government Administration
• 700 & Above Employee

• Senior Content Strategist

  • Oct 2016 - Nov 2020

  As a member of The Lab@OPM’s team, I work with partners at the US Department of Veterans Affairs to help improve service delivery through human-centered, design-led innovation across the federal government. As a member of The Lab@OPM’s team, I work with partners at the US Department of Veterans Affairs to help improve service delivery through human-centered, design-led innovation across the federal government.



Kaiser Permanente

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Content Strategist

  • Aug 2015 - Oct 2016

  Rationalizing content across KP's patient-facing products and platforms. Rationalizing content across KP's patient-facing products and platforms.



Healthline Media

• United States
• Media Production
• 200 - 300 Employee

• Product Manager

  • Aug 2014 - Aug 2015



MediSolutions

• United States
• E-Learning Providers
• 1 - 100 Employee

• Editorial Director

  • Sep 2013 - Jan 2015

  ◦ Responsible for user acquisition, business and editorial strategy for Qology, a Mediscripts-funded physician collaboration platform. ◦ Plan integration of open health data and medical and scientific vocabularies. ◦ Support Mediscripts' new suite of clinical tools, including Smart eRx, an iOS/Android e-prescribing application. ◦ Responsible for user acquisition, business and editorial strategy for Qology, a Mediscripts-funded physician collaboration platform. ◦ Plan integration of open health data and medical and scientific vocabularies. ◦ Support Mediscripts' new suite of clinical tools, including Smart eRx, an iOS/Android e-prescribing application.



Evoke

• United States
• Advertising Services
• 400 - 500 Employee

• Senior Copywriter

  • Feb 2013 - Oct 2013

  ◦ Drove concepts through copy with art and technology teams to launch innovative and effective creative campaigns across existing and emerging platforms ◦ Developed copy for multi-channel communications for print and digital platforms for unbranded, branded campaigns ◦ Worked closely with account and med/legal teams to ensure compliance to FDA regulations Selected Clients: Shire, Amgen, Genentech ◦ Drove concepts through copy with art and technology teams to launch innovative and effective creative campaigns across existing and emerging platforms ◦ Developed copy for multi-channel communications for print and digital platforms for unbranded, branded campaigns ◦ Worked closely with account and med/legal teams to ensure compliance to FDA regulations Selected Clients: Shire, Amgen, Genentech



Massachusetts General Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Communications & Special Projects

  • May 2001 - Aug 2009

  ◦ Spearheaded a multi-platform communications strategy for Mass General's largest department with over 30 divisions. ◦ Led the development and implementation of the database architecture and taxonomy for the relaunch of massgeneral.org. ◦ Built all sites and wrote all copy for the 30 divisions within the Department of Medicine. ◦ Working with the Chair of Medicine, a co-editor of the Cecil Textbook of Medicine, developed a web-based manuscript submission system for the publication of a… Show more ◦ Spearheaded a multi-platform communications strategy for Mass General's largest department with over 30 divisions. ◦ Led the development and implementation of the database architecture and taxonomy for the relaunch of massgeneral.org. ◦ Built all sites and wrote all copy for the 30 divisions within the Department of Medicine. ◦ Working with the Chair of Medicine, a co-editor of the Cecil Textbook of Medicine, developed a web-based manuscript submission system for the publication of a classic textbook. This platform is now used across Elsevier's medical textbook publishing business saving countless hours and countless dollars in administrative costs for authors and editors. Show less ◦ Spearheaded a multi-platform communications strategy for Mass General's largest department with over 30 divisions. ◦ Led the development and implementation of the database architecture and taxonomy for the relaunch of massgeneral.org. ◦ Built all sites and wrote all copy for the 30 divisions within the Department of Medicine. ◦ Working with the Chair of Medicine, a co-editor of the Cecil Textbook of Medicine, developed a web-based manuscript submission system for the publication of a… Show more ◦ Spearheaded a multi-platform communications strategy for Mass General's largest department with over 30 divisions. ◦ Led the development and implementation of the database architecture and taxonomy for the relaunch of massgeneral.org. ◦ Built all sites and wrote all copy for the 30 divisions within the Department of Medicine. ◦ Working with the Chair of Medicine, a co-editor of the Cecil Textbook of Medicine, developed a web-based manuscript submission system for the publication of a classic textbook. This platform is now used across Elsevier's medical textbook publishing business saving countless hours and countless dollars in administrative costs for authors and editors. Show less



Sermo, Inc

• Cambridge, MA

• Consultant

  • Apr 2006 - Oct 2006

  ◦ All hands on deck in 2006 for this startup focused on physician communities and collaboration. ◦ Enhanced data strategy by working with engineering team to build UMLS clinical data mappings into user-generated content. ◦ Conceived and helped build the first online physician credential validation process. ◦ Led user acquisition campaigns, clinical content development, and community management. ◦ All hands on deck in 2006 for this startup focused on physician communities and collaboration. ◦ Enhanced data strategy by working with engineering team to build UMLS clinical data mappings into user-generated content. ◦ Conceived and helped build the first online physician credential validation process. ◦ Led user acquisition campaigns, clinical content development, and community management.



Brigham and Women's Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Clinical Research Coordinator

  • 1997 - 1998

  Led the study operations for a National Institutes of Health-funded clinical research study conducted at a large academic medical center. Led the study operations for a National Institutes of Health-funded clinical research study conducted at a large academic medical center.