Rosa Janely Marcial Hernandez

Sr. Economic Assistant & IT support at Embassy of the Kingdom of the Netherlands in Mexico
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Contact Information
Location
Miguel Hidalgo, Mexico City, Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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Rick Woodward

I have known Janely Mrcial since September 2017, when she enrolled in the University of Edinburgh Business School’s MSc programme

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Credentials

  • IELTS Certification C1 level
    International House Mexico
    Nov, 2016
    - Sep, 2024

Experience

    • Mexico
    • Government Relations Services
    • 1 - 100 Employee
    • Sr. Economic Assistant & IT support
      • Jul 2021 - Present

    • Mexico
    • International Trade and Development
    • International Business Development/Project Manager
      • Oct 2019 - Jun 2021

      As an International Business Development Manager, I am in charge of developing opportunities for GAES and for our foreign clients by getting contracts with the government, embassies, and the private sector. Likewise, another part of my job consists of supervising the work being done by the consultants at GAES, leading commercial missions, and assisting in the production of market reports.Main tasks:• Follow up on clients and updating information on databases and CRM systems.• Market research and production of market studies.• Prepare, translate, and present information to potential clients or current partners. • Making calls and visits to new clients.• Generating and organizing business reunions between GAES Consultancy Team and potential clients.• Attending trade shows in order to prospect potential clients.• Designing business proposals for new clients.• Supervision of active projects assigned to our consultants.• Ensure effective search of potential partners.• B2B Matchmaking for our foreign clients.• Supervision of potential partners' business profile.• Identifying industry news and developing content for social media.

    • International Business Consultant
      • Jan 2018 - Apr 2018

      The main task consisted of conducting market research on the Chinese market and developing an adequate entry strategy for the client. Key achievements: • Leadership and project management: Leaded market research project with a focus on regulations, cultural differences, potential niche market, entry methods, and costs. • Analytical: Analysed KPIs, as well as trends and patterns in the target market to identify challenges, risks and opportunities for the client.• Strategic development: Designed a market entry business plan for the client, focused on adapting the business approach to the needs of the Chinese market. • Cross-functional team-working: Facilitated communication among the consulting team, CEO, and managers to ensure effective collaboration.• Presentation/communication: Prepared and presented findings and insight to the CEO.Key learning points: Project management, strategy development, Cross-functional and multicultural team-working, Leadership, analytical skills development.

    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • International Business Consultant
      • Sep 2017 - Dec 2017

      The main objective was to help the client improve its internationalization strategies.Key achievements: • Leadership and business assessment: Leaded a business assessment of the client's organizational situation.• Analytical: Identified niche market opportunities and organisational changes needed, by analysing KPIs, industry trends, competitors, and the client’s business objectives.• Business insight and change agent: Redefined the client’s organizational structure, business strategy, and their market targets.• Strategic development and project management: Developed a 3-stage growth business plan to expand the client’s presence through their USA and South America.• Cross-functional team-working and interpersonal: Promoted communication among the consulting team, collaborators, CEOs, and managers to ensure collaboration.• Presentation/communication: Prepared and presented findings and insight to the CEO.Key learning points: Project and change management, analytical skills and strategy development, multicultural exposure and cross-functional team working, deadline working-oriented, analytical skills, Leadership.

    • Mexico
    • Financial Services
    • Business Analyst Assistant - Internship
      • Feb 2016 - Jul 2016

      Analyst Assistant at Citibanamex Empresarial. Tasks/Achievements:• Analytical: Supported markets research, prepared SWOT and financial sheets analyses, improving the quality of the decision-making process. • Financial metrics: Updated the financial metrics of clients in the CRM system, with the new analysed data.• Organization and self-regulation: Updated, re-organized and stored files, facilitating access to documents and relevant information, as well as saving time and resources.Key learning points: Analytical, Market research, reporting, organization and self-regulation.

Education

  • University of Edinburgh Business School
    Máster, International Business & Emerging Markets
    2017 - 2018
  • Universidad Veracruzana
    Bachelor's degree, International Business Management
    2012 - 2017
  • The University of Lethbridge
    Movilidad Internacional UV (International Exchange)
    2015 - 2015
  • Texas A&M University-Kingsville
    English course Proyecta 100,000, English as second language
    2014 - 2014

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