Janelle Boesch

Communications Manager at Alzheimer's Association, California Central Coast Chapter
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Barbara, California, United States, US

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Bio

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Manager
      • Feb 2020 - Present

      Manage, create and execute all communication tactics through public relations, social media and marketing to effectively raise awareness about the organization’s mission throughout the Central Coast tri-county region. • Coordinate media outreach to local television, print and radio outlets through press releases, story pitches and byline articles | Over 35 stories placed, generating 2.6+ million impressions in FY22• Develop and schedule content for social media channels (Facebook, LinkedIn, Instagram, Twitter, YouTube) | Gained 780+ followers across all platforms from July 2020 to April 2022• Produce weekly e-newsletter stories and manage website content updates• Design promotional collateral (brochures, invitations, flyers) and coordinate with printers/mail houses as needed• Oversee paid advertising budgets and grant funds to create and place promotional materials via print, radio and social media ads• Work with other departments to develop collaborative initiatives• Take event photos and videos, edit in post-production

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Communications Specialist
      • May 2018 - Feb 2020

      Develop department calendar and create ongoing marketing collateral to grow the company’s online presence, generate and track new client leads, connect with nationwide employees, and initiate new processes and supporting material to assist other departments.• Published 3+ SEO-focused blogs per month to increase website traffic by 3,000 views (+50%) and amount of “contact us” client inquires by 10 (+400%) on average per quarter• Created a company marketing deck and branding guide • Maintained a steady increase in social media followers and engagements each quarter, nearly doubling the average engagement per post on Facebook• Generated an overall increase in shared content as well as number of views/clicks for newsletters, video updates, value adds/memos sent through Mailchimp• Established new online company operations to streamline processes, including client request program forms and brand ambassador registration, on-boarding, and training/quiz• Supported sales department by initiating new pricing structure and creating discount program

    • Marketing And Operations Assistant
      • Aug 2017 - May 2018

      Assist with administrative tasks, including editing and sending post-event reports, connecting with venues for demo confirmations and inventory checks.

    • Marketing and Communications Intern
      • Jan 2018 - May 2018

      Create content and manage a schedule for blog and social media using Hootsuite, as well as provide additional assistance with donor newsletters and press releases.Pitched and completed and original project to be presented in board meetings and sent to donors: Hunger Free Kids Program video, capturing the organization's initiatives through testimonial interviews and graphics/animation. Create content and manage a schedule for blog and social media using Hootsuite, as well as provide additional assistance with donor newsletters and press releases.Pitched and completed and original project to be presented in board meetings and sent to donors: Hunger Free Kids Program video, capturing the organization's initiatives through testimonial interviews and graphics/animation.

    • Academic Tutor
      • Aug 2015 - Dec 2016

      Tutor SDSU student athletes both individually and in groups for various subjects (including economics, general math, accounting, journalism, etc.) Tutor SDSU student athletes both individually and in groups for various subjects (including economics, general math, accounting, journalism, etc.)

    • Summer Camp Counselor
      • Jun 2016 - Aug 2016

      Leading groups of elementary schoolers of up to 12 children, teaching biblical curriculum and organizing activities Leading groups of elementary schoolers of up to 12 children, teaching biblical curriculum and organizing activities

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Writer/Social Media Director
      • Jun 2015 - Dec 2015

      Produce creative content (one article weekly) on any variety of topics.Manage The Odyssey at SDSU's social media accounts, including Facebook, Instagram and Twitter. Post daily on each account and accumulate followers. Produce creative content (one article weekly) on any variety of topics.Manage The Odyssey at SDSU's social media accounts, including Facebook, Instagram and Twitter. Post daily on each account and accumulate followers.

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Team Member/Shift Lead
      • Jul 2013 - Aug 2015

      Serve customers, work the cash register, answer phone calls, help train new employees, catering, cleaning. Serve customers, work the cash register, answer phone calls, help train new employees, catering, cleaning.

Education

  • San Diego State University-California State University
    Bachelor of Arts (B.A.), Journalism and Media Studies, Advertising emphasis
    2014 - 2018
  • WU (Vienna University of Economics and Business)
    Bachelor's degree, Marketing
    2017 - 2017

Community

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