Janelle Strickland
Business Owner & Digital Marketing Specialist at Kyah Digital- Claim this Profile
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Bio
Benedicte (Bene) B.
As a peer I have collaborated with Janelle in broader Digital initiatives for the Flight Centre company. Janelle is an all-rounded digital marketing professional with strong work ethic and results driven. Janelle is a passionate, detailed oriented and customer focused marketer. She has been tremendous in establishing and developing Cruise About digital presence and continuous optimization of the digital customer experience. Her hard work, achievements and great attitude won her a seat to Flight Centre Global gathering overseas which celebrates the best company performers internationally. I would highly recommend Janelle as an experienced Digital & Marketing professional.
LinkedIn User
Janelle is a passionate digital marketing specialist with the insights and skills to match. She has a strong work ethic and is result focused, always striving to not only achieve results but exceed them. Janelle has an eye for detail and is always on the look out to make the online space more effective and efficient for the brand and her clients.
Ian Winton
Janelle joined Wand as an Account Executive and rapidly progressed to being a highly competent Account Manager. During her time with us she worked on a broad range of accounts in both the consumer and business sectors. She proved highly reliable and always exhibited the ability to manage the many elements of complex multichannel campaigns in a calm and efficient manner. She successfully facilitated the delivery of creative led campaigns from briefing through to execution and always maintained strong relations with both her colleagues and clients - she was a pleasure to work with.
Benedicte (Bene) B.
As a peer I have collaborated with Janelle in broader Digital initiatives for the Flight Centre company. Janelle is an all-rounded digital marketing professional with strong work ethic and results driven. Janelle is a passionate, detailed oriented and customer focused marketer. She has been tremendous in establishing and developing Cruise About digital presence and continuous optimization of the digital customer experience. Her hard work, achievements and great attitude won her a seat to Flight Centre Global gathering overseas which celebrates the best company performers internationally. I would highly recommend Janelle as an experienced Digital & Marketing professional.
LinkedIn User
Janelle is a passionate digital marketing specialist with the insights and skills to match. She has a strong work ethic and is result focused, always striving to not only achieve results but exceed them. Janelle has an eye for detail and is always on the look out to make the online space more effective and efficient for the brand and her clients.
Ian Winton
Janelle joined Wand as an Account Executive and rapidly progressed to being a highly competent Account Manager. During her time with us she worked on a broad range of accounts in both the consumer and business sectors. She proved highly reliable and always exhibited the ability to manage the many elements of complex multichannel campaigns in a calm and efficient manner. She successfully facilitated the delivery of creative led campaigns from briefing through to execution and always maintained strong relations with both her colleagues and clients - she was a pleasure to work with.
Benedicte (Bene) B.
As a peer I have collaborated with Janelle in broader Digital initiatives for the Flight Centre company. Janelle is an all-rounded digital marketing professional with strong work ethic and results driven. Janelle is a passionate, detailed oriented and customer focused marketer. She has been tremendous in establishing and developing Cruise About digital presence and continuous optimization of the digital customer experience. Her hard work, achievements and great attitude won her a seat to Flight Centre Global gathering overseas which celebrates the best company performers internationally. I would highly recommend Janelle as an experienced Digital & Marketing professional.
LinkedIn User
Janelle is a passionate digital marketing specialist with the insights and skills to match. She has a strong work ethic and is result focused, always striving to not only achieve results but exceed them. Janelle has an eye for detail and is always on the look out to make the online space more effective and efficient for the brand and her clients.
Ian Winton
Janelle joined Wand as an Account Executive and rapidly progressed to being a highly competent Account Manager. During her time with us she worked on a broad range of accounts in both the consumer and business sectors. She proved highly reliable and always exhibited the ability to manage the many elements of complex multichannel campaigns in a calm and efficient manner. She successfully facilitated the delivery of creative led campaigns from briefing through to execution and always maintained strong relations with both her colleagues and clients - she was a pleasure to work with.
Benedicte (Bene) B.
As a peer I have collaborated with Janelle in broader Digital initiatives for the Flight Centre company. Janelle is an all-rounded digital marketing professional with strong work ethic and results driven. Janelle is a passionate, detailed oriented and customer focused marketer. She has been tremendous in establishing and developing Cruise About digital presence and continuous optimization of the digital customer experience. Her hard work, achievements and great attitude won her a seat to Flight Centre Global gathering overseas which celebrates the best company performers internationally. I would highly recommend Janelle as an experienced Digital & Marketing professional.
LinkedIn User
Janelle is a passionate digital marketing specialist with the insights and skills to match. She has a strong work ethic and is result focused, always striving to not only achieve results but exceed them. Janelle has an eye for detail and is always on the look out to make the online space more effective and efficient for the brand and her clients.
Ian Winton
Janelle joined Wand as an Account Executive and rapidly progressed to being a highly competent Account Manager. During her time with us she worked on a broad range of accounts in both the consumer and business sectors. She proved highly reliable and always exhibited the ability to manage the many elements of complex multichannel campaigns in a calm and efficient manner. She successfully facilitated the delivery of creative led campaigns from briefing through to execution and always maintained strong relations with both her colleagues and clients - she was a pleasure to work with.
Credentials
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Data Driven Marketing and Advertising Certificate
ADMAMay, 2015- Oct, 2024
Experience
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Kyah Digital
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Australia
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Marketing Services
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1 - 100 Employee
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Business Owner & Digital Marketing Specialist
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Nov 2021 - Present
I'm here to help female-run, service-based business owners feel right at home with their marketing and create a biz-life they love. At Kyah Digital, your marketing’s guided by your goals, preferences, and even schedule. Not an algorithm, fad social platforms, or short-term content fling. I’m here to help business owners master marketing their way, so it never feels like a chore, bore, or snore. More, easy like a Sunday morning. Think: actionable strategies, collaborative marketing consults, and ultra-efficient VIP Days that fuel a lifestyle you love. No fluff. Just the good stuff. Show less
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Digital Disco
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Marketing Services
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1 - 100 Employee
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Co-Director
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Aug 2017 - Nov 2021
Digital Disco is a digital marketing consultancy that does it all! Specialising in holistic marketing strategies that focus on strategic planning, creative content, and knock-your-socks-off optimisation, we're here to help Australian businesses shine online. Digital Disco is a digital marketing consultancy that does it all! Specialising in holistic marketing strategies that focus on strategic planning, creative content, and knock-your-socks-off optimisation, we're here to help Australian businesses shine online.
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Flight Centre Travel Group
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Australia
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Travel Arrangements
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700 & Above Employee
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Digital Account Manager
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Jul 2017 - Feb 2018
Digital Account Manager for Cruiseabout Australia, Travel Associates Australia and the Flight Centre Foundation, supporting the execution of the brands' digital marketing strategy, with the aim of delivering an enhanced customer experience across all digital channels.KEY RESPONSIBILITIES: Planning, developing and implementing a full range of online marketing initiatives, both campaign and always on Serving as a key connection between the Brand, Media Agency, Creative and Digital teams Continual optimisation and improvement of the brands' digital journey Project management Show less
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Customer Experience Manager, Travel Money Group
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Mar 2015 - Jun 2017
Travel Money Group is wholly owned by Flight Centre Travel Group Ltd, and is the foreign exchange branch of the business, with brands in Australia (Travel Money Oz) and New Zealand (Travel Money NZ). As the Customer Experience Manager, I work across the brands in both countries, developing and implementing high quality, acquisition-driven, customer-centric digital marketing strategies for each market.I work to match the customer’s digital exposure to the brands to their experience instore, and in doing so drive instore and online sales through digital channels and activities.KEY RESPONSIBILITIES: Developing and implementing digital marketing strategies for both brands across all digital channels, including digital media, partner and affiliate channels, social media, digital content, owned media (websites) and eCommerce Managing internal teams and stakeholders Managing external agencies and supplier relationships Analysis and reporting on all channels, activities and digital KPI’s, using Google Analytics and internal reports Website development, management and optimisation eCommerce platform (whitelabel) development, management and optimisation Social media engagement, customer service, moderation and advertising Support local retail campaigns with digital requirements Digital project management: mobile responsive websites, eCommerce platform development, foreign exchange tools (historical rate charts, Currency Alerts etc.) Managing digital budgetKEY ACHIEVEMENTS: Developed and built 3 new websites, including new content, in less than 12 months Launched an eCommerce platform for Australia and New Zealand websites Travel Money Oz - website traffic up 136% on prior year; digital enquiries up 133% on prior year; online sales up 68% on prior year and turnover up 64% on prior year Travel Money NZ – website traffic up 259% on prior year; digital enquiries up 63% on prior year[On maternity leave from June 2016] Show less
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Digital Marketing Executive, Cruiseabout
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Jul 2011 - Mar 2015
Cruiseabout is Australia’s largest cruise retail agency and is owned wholly by Flight Centre Travel Group Ltd. They have over 70 stores across Australia, as well as stores in New Zealand and South Africa.As the Digital Marketing Executive I was responsible for developing and implementing the digital marketing strategy (for the Australia brand), together with the Marketing Manager, across all digital channels to drive enquiries to consultants in stores, as well as online cruise sales.KEY RESPONSIBILITIES: Website maintenance, development and optimisation Developing and implementing an email marketing strategy, as well as building and sending email campaigns Managing an external media agency for paid search, and an internal team for organic search marketing Digital project management: eCommerce whitelabel implementation, responsive website build, website CMS migration Content strategy development and implementation, as well as writing website and blog content Social media strategy development and implementation, including moderation and customer service Analysis and reporting, using Google Analytics and internal reports Managing digital budgetKEY ACHIEVEMENTS: Integrating a whitelabel eCommerce cruise platform with the Cruiseabout website Brand Marketer of the Year, 2014 Flight Centre Travel Group Top Achiever, 2014, attended Global Gathering in Macau Show less
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Copy That Freelance Copywriter
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United Kingdom
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Marketing Services
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Freelance Digital Copywriter
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Oct 2016 - Jun 2017
During my maternity leave I have been doing freelance digital copywriting for various companies, including the Travel Money Group, Flight Centre Business Travel and Cruiseabout. During my maternity leave I have been doing freelance digital copywriting for various companies, including the Travel Money Group, Flight Centre Business Travel and Cruiseabout.
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Marketing Manager
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Dec 2010 - Jul 2011
The ASI Group offered a stock market trading platform solution and education to customers. As the Marketing Manager, I was responsible for the co-ordination and implementation of all marketing activities, including search, social media, website and blog content, email marketing, press releases, website development, press advertising and reporting. During my time with The ASI Group I launched an email marketing strategy and eDM template, integrated new content sections, and wrote the content, on to the website, revised the paid search strategy and launched a company blog. Show less
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Wand Agency
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United Kingdom
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Advertising Services
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Account Manager
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Aug 2007 - Jun 2010
Wand Agency was a small direct marketing agency based in Holborn, London. I joined them as an Account Executive and worked my way up to the role of Account Manager. During my time with Wand, I worked with agency clients to deliver on marketing briefs and meet their KPIs. My clients included Bensons for Beds, Mcdonald Hotels, J.P. Morgan Asset Management, Sheila’s Wheels and various other small once-off client projects. I worked across a number of channels including direct marketing, TV advertising, email marketing, press advertising, social media and events. Show less
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Education
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2003 - 2006
Rhodes University
Bachelor of Journalism, Communication, Journalism, and Related Programs -
1998 - 2002
Kloof High School
High School/Secondary Diplomas and Certificates
Community
