Experience

BadgerBots Robotics

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Communications

  • Nov 2021 - Present



Pacific Cycle - Schwinn & Mongoose

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Product Manager - Kid Trax

  • Oct 2017 - Oct 2021

  • Own and grow toddler/interactive ride-on toy product lines • Collaborate with design team, licensors, and factories to create best possible product within tight cost and time constraints• Pitch new items to sales team and retail buyers, continually advocating for most profitable in-store/online placement• Lead growth of interactive product line, including managing relationships with new outside vendors and editing scripted content • Own and grow toddler/interactive ride-on toy product lines • Collaborate with design team, licensors, and factories to create best possible product within tight cost and time constraints• Pitch new items to sales team and retail buyers, continually advocating for most profitable in-store/online placement• Lead growth of interactive product line, including managing relationships with new outside vendors and editing scripted content



Springs Window Fashions

• United States
• Manufacturing
• 700 & Above Employee

• Copy Supervisor

  • Oct 2015 - Oct 2017

  • Guided and mentored a team of four copywriters; managed team workload of 150+ active projects and 4 distinct brand voices• Facilitated communication between writers, designers, product specialists, and brand managers with an eye toward creating content that effectively balances inspiration with information• Created and maintained brand voice guidelines for print and digital use; developed content strategy for all major projects

• Copywriter

  • Jan 2014 - Oct 2015

  • Acted as lead writer for retail brand (Bali) during period of rapid growth; concepted and wrote copy for sample books, in-store signage, digital campaigns, blog entries, and much more• Led projects for dealer brands (Graber and Signature Series); concepted and wrote copy for sample books, newsletters, digital toolkits, product launch materials, and much more• Managed up to 60 simultaneous active projects from multiple clients• Created and enforced first-ever company-wide style guide• Restructured department processes; led education and communication efforts



VTech Electronics

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Project Manager

  • Jun 2010 - Dec 2013

  • Led educational toy and game projects from initial concept to final release• Developed educationally and creatively appropriate game content and curriculum in conjunction with Hong Kong-based designers; wrote and edited e-books, word lists, and voice scripts• Provided directional guidance on art, voice, and music• Acted as liaison between licensors and overseas team; acted as main point person between VTech and Disney Interactive Media Group/Disney Consumer Products• Led collaborative discussions on open issues; made decisions that balanced creative desires, licensor requirements, and curriculum needs with technical restrictions• Created, maintained, and continually improved document templates, giving overseas team a blueprint to follow and minimizing rework on both sides• Led successful initiative to establish relationships with third-party game developers

• Content Producer

  • Jun 2008 - Jun 2010

  • Developed detailed game content and curriculum• Researched licensed properties to ensure that proposed game content met brand standards• Wrote and edited marketing copy, including packaging and consumer manuals



NogginLabs, Inc.

• United States
• E-Learning Providers
• 1 - 100 Employee

• Content Producer (Contract)

  • Sep 2007 - Feb 2008

  • Researched, wrote, and edited content for custom e-learning courses• Tested courses and provided notes on written content, graphics, and overall flow • Researched, wrote, and edited content for custom e-learning courses• Tested courses and provided notes on written content, graphics, and overall flow



Epic

• United States
• Software Development
• 700 & Above Employee

• Writer

  • Sep 2005 - Aug 2007

  • Researched, wrote, and proofread documentation for cardiology and radiology software• Coordinated internal projects designed to improve consistency in technical communication • Researched, wrote, and proofread documentation for cardiology and radiology software• Coordinated internal projects designed to improve consistency in technical communication