Experience

Branson Centre of Entrepreneurship - Caribbean
• Non-profit Organizations
• 1 - 100 Employee
• Programmes & Strategic Specialst - Consultant

  • Jan 2023 - Present

Acuity Management Company Limited
• Business Executive

  • Sep 2021 - Dec 2022

Panmedia Limited
• Jamaica
• Advertising Services
• 1 - 100 Employee
• Marketing Consultant

  • Oct 2021 - Mar 2022


West Indies Home Contractors Limited (WIHCON)

• Jamaica
• Construction
• 1 - 100 Employee

• Marketing and Sales Manager

  • Dec 2016 - Jul 2021

  Strategic Marketing and Sales activities, oversight of on-the-ground marketing and sales, supervision of sales and customer service; Strategic Marketing and Sales activities, oversight of on-the-ground marketing and sales, supervision of sales and customer service;



Continental Baking Company

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Dec 2015 - Nov 2016

  Responsible for strategic marketing activities, supervision of marketing team, and execution of marketing activities. Responsible for strategic marketing activities, supervision of marketing team, and execution of marketing activities.



Musson Group

• United States
• Community Development and Urban Planning

• Sales Manager

  • Oct 2012 - Oct 2015

  Responsible for the supervision od salesm customer service and merchandising team, sales strategies and marketing activities. Responsible for the supervision od salesm customer service and merchandising team, sales strategies and marketing activities.



University College of the Caribbean (UCC)

• Director, Marketing & Recruitment

  • May 2011 - Apr 2012

  Responsible for strategic marketing and recruitment (sales) activities, supervised marketing and recruitment team; guided the design of marketing materials, directed the securing of branding materials, responsible for performance of Recruitment and Enrolment team in meeting desired admissions target in Jamaica & the OECS Responsible for strategic marketing and recruitment (sales) activities, supervised marketing and recruitment team; guided the design of marketing materials, directed the securing of branding materials, responsible for performance of Recruitment and Enrolment team in meeting desired admissions target in Jamaica & the OECS



Scotiabank Jamaica

• Marketing & Products Manager, Retail Banking

  • Jun 2005 - Apr 2011

  Responsible for product analysis & review, product enhancement and marketing activities for Scotiabank Retail Unit, executed product launch and product maintenance campaigns, worked with graphics unit and advertising agency to design brochures, posters, print ads and outdoor signage, create radio and TV ads and design of web banners, organised major events, presented at internal and external sessions. Responsible for product analysis & review, product enhancement and marketing activities for Scotiabank Retail Unit, executed product launch and product maintenance campaigns, worked with graphics unit and advertising agency to design brochures, posters, print ads and outdoor signage, create radio and TV ads and design of web banners, organised major events, presented at internal and external sessions.



WISYNCO Trading Limited

• Beverage Brand Manager

  • Jul 1998 - May 2005

  Responsible for internal and external marketing activities for BIGGA Soft Drinks, WATA Bottled Water, Ocean Spray, Welch’s and V8 Juices, along with Gallo Wines and Gatorade Rehydration Drink.Devised strategies for meeting budgeted targets, implemented promotional activities within retail, wholesale and on-premise (hotels, restaurants) accounts and engaged in advertising and promotional activities as well as sponsorship of a wide cross section of events.Designed point of sales materials, organised seminars and workshops for sales staff with regional product managers. Directed Advertising & PR Agencies regarding campaign execution.Travelled overseas to participate in Brand training programmes. Show less