Janeil Lentz

Local Owner Calgary at GetintheLoop
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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Experience

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Local Owner Calgary
      • Jul 2019 - Present

    • Canada
    • Advertising Services
    • Business Owner
      • Apr 2011 - Present

    • Canada
    • Armed Forces
    • 500 - 600 Employee
    • Reservist
      • 2018 - Present

    • Graphic Designer - Marketing
      • 2014 - Feb 2019

      Responsible for concepts and marketing strategies based on input from internal and external clients for print, online, social media, television and radio. Designs advertisements, direct mail pieces, promotional materials, stationary, forms, logos and custom printed products. Designs for digital media, video, social media and online advertising. Exceeds client expectations by maintaining design quality and deadlines. Managing multiple projects with varying deadlines, consistently changing priorities and competing demands. Website design and maintenance. Executing pre-press file setup, proofing and troubleshooting of files for digital and offset printing. Utilizes experience to plan and implement effective creative processes and products. Show less

  • Sasges Inc
    • Calgary
    • Project Manager, Production Graphic Designer
      • 2014 - 2014

      Working directly with client contacts to establish the creative and marketing objectives, strategies, tactics and required creative executions. Managing a team of designers, and freelance resources. Assigning resources to projects, overseeing teams and leading projects. Nurturing client relationships. Actively participating in client presentations and fact finding meetings. Maintaining solid relationships with Creative Directors to share resources, talent, methodologies and philosophies. Setting the overall direction of the creative team and enforcing accountability when standards are not met. Utilizing experience to plan and implement effective creative processes and products. Show less

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Project Manager, Senior Graphic Designer
      • 2012 - 2014

      • Works directly with client contacts to help establish the creative/marketing objectives, strategies, tactics and final, required creative executions. • Manages and mentors team of designers, and freelance resources; including coaching and developing staff members; hiring as needed. • Assumes responsibility for concepts and marketing strategies based on input from client, account service and other internal/external team members. • Assigns resources to projects, oversees teams, leads projects, critiques work and approves final executions. • Nurtures client relationships, both internal and external. • Actively participates in client presentations and fact finding meetings. • Maintains solid relationships with creative directors to share resources, talent, methodologies and philosophies. • Sets the overall direction of the creative team and enforces accountability when standards are not met. • Utilizes experience to plan and implement effective creative processes and products. • Review and approve art and copy materials developed by staff. Show less

  • The Flyershop
    • Calgary, Canada Area
    • Senior Graphic Designer
      • 2011 - 2012

      • Designed advertisements, direct mail pieces, promotional materials, stationary, forms, logos and custom printed products. • Worked with clients to establish design concept, advertising and creative copy, production schedule and budget. • Met or exceeded client expectations by maintaining design quality and deadlines. • Managed multiple projects with varying deadlines, consistently changing priorities and competing demands. • Executed prepress file setup, proofing and troubleshooting of files for digital and offset printing. Show less

    • Canada
    • Online Audio and Video Media
    • 700 & Above Employee
    • Display (Advertising) Manager – Specialist, Western Canada
      • 2008 - 2011

      • Dynamically managed a creative team of 50 graphic designers, typesetters, proof readers, paginators and data entry professionals.• Successfully managed the production workflow of over 1200 individual advertisement design, layout, typesetting and image correction on a weekly basis.• Actively involved in the production of 26 print publications weekly, including online and epub content, print features, flyers and specialty inserts.• Directly responsible for quality control of all material produced in the department.• Accountable to over 150 sales and marketing professionals with thousands of clients In Western Canada.• Enthusiastically involved in all art direction and creation of new creative content.• Expertly managed projects of varying sizes, levels of complexity and scope with overlapping deadlines.• Responsible for creating and maintaining efficient and cost effective workflows, budgets and schedules.• Conducts all recruitment, training and staff mentoring including, executing corporate and union disciplinary procedures. Show less

    • Senior Graphic Designer
      • 2006 - 2008

      • Actively collaborated as part of a creative team developing national advertising campaigns.• Creatively executed advertisement design, layout, and typesetting and image correction.• Successfully developed design concepts for sales and marketing professionals.• Expertly wrote and edited creative copy.• Responsible for final quality control proofing procedures and file output to printers.• Skillfully troubleshot client supplied files for prepress specifications.• Responsible for maintaining production workflow.• Sourced stock illustration and photography and managed existing stock archives.• Responsible for digital and paper file management. Show less

  • Alberta Printing Co. Ltd.
    • Calgary, Canada Area
    • Graphic Designer
      • 2003 - 2005

      • Designed advertisements, business promotional materials, business forms and paperwork, business cards, letterhead, envelopes, custom logos, illustrations, custom presentation folders and publications. • Worked with clients to establish design concepts, copy writing, editing, production schedule, budget, and outsourcing requirements. • Design project management. • Accountable for maintaining design and product quality control. • Worked on multiple projects with varying deadlines. • Responsible for maintaining project time lines and budgets. • Prepress production, file setup, proofing and film/plate output, troubleshooting of client supplied files. • Responsible for digital and paper file management. • Sourced illustration and photography and managed existing stock archives. Show less

  • Medicine Hat Shopper
    • Medicine Hat, AB
    • Graphic Artist
      • 2002 - 2003

      • Worked as part of a creative team. • Advertisement design, layout, typesetting and image correction. • Newspaper layout, design and pagination. • Flyer design, layout and pagination. • Responsible for final quality control proofing procedures and file output to printers. • Worked as part of a creative team. • Advertisement design, layout, typesetting and image correction. • Newspaper layout, design and pagination. • Flyer design, layout and pagination. • Responsible for final quality control proofing procedures and file output to printers.

  • The Dream Centre
    • Medicine Hat, AB
    • Assistant Graphic Designer
      • 2002 - Jan 2002

      • Worked with the Art Director to develop design concepts and marketing materials. • Copy writing, editing and proofing. • Designed newspaper advertisements and promotional materials. • Developed series of logos for various business sections within the centre. • Worked with the Art Director to develop design concepts and marketing materials. • Copy writing, editing and proofing. • Designed newspaper advertisements and promotional materials. • Developed series of logos for various business sections within the centre.

Education

  • Medicine Hat College
    Bachelor of Applied Arts in Visual Communications with Honors, Design and Visual Communications, General
    1999 - 2003
  • SkillSoft Online Training
    Professional Development Certificate, Introduction to Brand Management
    2013 - 2013
  • SkillSoft Online Training
    Professional Development Certificate, Promoting Your Brand to Consumers
    2013 - 2013
  • SkillSoft Online Training
    Professional Development Certificate, Managing the Creative Elements of Brands
    2013 - 2013
  • Institute of Children’s Literature, West Redding, CT
    Children’s Creative Literature Diploma with Honors, Children’s Creative Literature
    2008 - 2010
  • Online Professional Development - American Marketing Association Approved Course
    Certificate, Online Marketing Fundamentals
    2015 - 2015
  • Ligatures YYC
    Certificate, Typographic Hand Lettering
    2015 - 2015
  • Online Professional Development - American Marketing Association Approved Course
    Certificate, Writing for the Web
    2014 - 2014
  • Smartly Institute
    EMBA, Marketing and Strategic Thinking Specialization
    2018 - 2019

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