Experience

Morse Institute Library

• United States
• Writing and Editing
• 1 - 100 Employee

• Community Relations Coordinator

  • May 2018 - Present

  Develop all aspects of fundraising, including implementation and coordination of library fundraising activities, publicity, grant proposals, and fundraising events. Work with the Board of Trustees to establish yearly fundraising goals. Produced a new 2-day fundraising event ‘Mini Golf at the Library’ that raised $12,500 from hole sponsorships and event tickets. Manage fundraising software Bloomerang for clean content, and optimal tracking and reporting. Coordinate Community Artist displays throughout the library. Show less



Foundation for MetroWest

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Manager of Communications & Annual Fund

  • Mar 2017 - Nov 2017

  Supervised team responsible for fundraising, events, brand awareness, website and social media. Produced a fundraising event that hosted 350+ attendees, raised over $250K via relationship fundraising and exceeded revenue goal by 6%. Increased pre-event sponsorship commitment collections by 54%. Attracted 54 event sponsors, 28 of which were new to the organization and primarily corporate sponsors. Expanded the all-adult event program speakers to include a Gen Z perspective. Oversaw and managed external event committees, event chairs and PR agency. Conducted a new brand launch that included logo development, website,brand standards, brochure, letterhead, powerpoint template, social platforms and promotional materials. Streamlined the organizations' digital annual report and printed executive summary. Show less



Dr. Hauschka Skin Care, Inc.

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Jul 2015 - Jan 2017

  Developed Dr. Hauschka’s first long-term, integrated strategic marketing plan to grow the lifestyle brand, including channel recommendations, SKU depth, capital investments, organizational structure and market research needs.Presented marketing plan to senior leadership and German parent company to ensure alignment with long-range strategies and international standards.Envisioned, storyboarded and oversaw video shoot with internal newsmakers, sharing their inspiring stories in support of the US Marketing Plan.Served as primary liaison to the Marketing and Product Development department of the German parent company. Show less

• Director of Public Relations and Events

  • Feb 2009 - Jul 2015

  Developed, implemented, and managed complete vision for PR strategy, social media, and events for the DHSC brand in United States and Mexico.Negotiated service contracts to transition public relations agencies twice during a six-year period.Managed agency selection and ongoing relationship to generate press coverage and authentic third party product engagement. Sustained annual YOY 20% increase in third party media mentions over three-year period.Oversaw and managed a team of two with a departmental budget of $400K.Developed tracking methodology for media coverage that showed coverage trends, influenced goals, monitored actuals-to-goals, influenced pitch calendars and demonstrated ROI based on published ad rates.Produced two large-scale media events/year, including NYC site visits, vendor selection and contracts, transportation, program development, attendee follow up and results reporting.Oversaw Community Giving Program, product placement, sponsorship activities and events. Show less



Heifer International

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Corporate Relations Manager

  • Feb 2004 - Jan 2009

  Developed and proposed external sponsorship relationships with prospective corporate partners that aligned with their strategy and inspired/engaged their workforce. Created a program that brought together Heifer employees and those of corporate partners in collaborative special events with the purpose of growing awareness and engagement. Developed beneficial marketing and public relations campaigns with corporate partners. Collaborated with internal teams to ensure support of partnerships. Partnered with Donor Services to monitor and increase employer/employee matching gifts. Show less



Philander Smith College

• Higher Education
• 1 - 100 Employee

• Adjunct Professor

  • Sep 2002 - May 2005

  Taught section of Intro to Hospitality Management, Food & Beverage Management, and Hospitality Sales & Marketing. Developed syllabus, special projects/papers, weekly lesson plans and lectures using designated text. Parterned with the American Hotel & Lodging Educational Institute to assist students in acquiring certifications. Served as a mentor to students with their careers and further education. Taught section of Intro to Hospitality Management, Food & Beverage Management, and Hospitality Sales & Marketing. Developed syllabus, special projects/papers, weekly lesson plans and lectures using designated text. Parterned with the American Hotel & Lodging Educational Institute to assist students in acquiring certifications. Served as a mentor to students with their careers and further education.



Arkansas Department of Parks & Tourism

• United States
• Hospitality
• 1 - 100 Employee

• Group Travel Manager

  • Feb 2001 - Jan 2004

  Managed a team with a $1.5M budget for the Group Travel Section, including advertising, web development and operations. Established & determined trade shows schedule, sponsorship opportunities, and promotional opportunities. Promoted Arkansas' regions and attractions to group travel professionals while attending nationwide industry trade shows and marketplaces. Managed and hosted the 2002 Travel South Showcase that involved fundraising, logistics and the oversight of events attended by 600 professionals across three days. Show less