Experience

Cattell Street Brands, Inc.

• Founder & Chief Marketing Officer

  • Apr 2018 - Present

  Cattell Street Brands is an independent restaurant operations company that invests in differentiated concepts and thinks local first to build brand through community partnerships, develop engaged & customer-centric teams and deliver strong, long-term financial results. Cattell Street Brands is also the first domestic franchisee for Just Salad. Now serving more than 'Just Salad', New York's favorite healthy fast-casual destination is known for fresh and deliciously healthy meals prepared from scratch and individually made-to-order in a New York minute. Just Salad's reusable bowl and their 'World's Largest Restaurant Reusable Program' saves 75,000+ lbs of plastic every year across 50 locations and was awarded the EPA's WasteWise award in 2017. Show less



Just Salad

• United States
• Restaurants
• 100 - 200 Employee

• Franchise Owner

  • Apr 2018 - Present

  Franchise owner of Just Salad restaurants in North Carolina and first U.S. franchisee. Franchise owner of Just Salad restaurants in North Carolina and first U.S. franchisee.



Alliance College-Ready Public Schools

• United States
• Non-profit Organizations
• 500 - 600 Employee

• VP Marketing and Communications

  • Oct 2015 - Nov 2017

  Led Alliance brand evolution to increase awareness, engagement and support for the largest public charter school network in Los Angeles with 28 middle and high school communities, 13,000 students and 14,000 alumni. Led all marketing, PR and communications campaigns including crisis communications to engage and build brand with multiple constituents including teachers, students, donors, families, elected officials, community organizations, home office employees, and alumni. ▪ Managed team including Director of Internal Communications, Marketing Manager, PR, Website, Photography, Videography and Design agencies to execute all Alliance communications & marketing activities ▪ Set creative direction & new guidelines for the Alliance brand, built new support services and processes to increase execution quality and efficiency for all online and offline communications ▪ Built key relationships to collaborate with home office and school staff across the Alliance organization to maximize engagement and ensure consistent communication for all key organizational initiatives ▪ Identified key performance metrics, conducted needed market research & created reporting templates to track performance of communications initiatives including PR, email, social media and website Google Analytics Show less



Samsung Card

• Advertising Services
• 1 - 100 Employee

• VP Marketing & Brand Strategy

  • May 2011 - Jul 2014

  Developed and launched core brand identity for Samsung credit cards, managing team of five and collaborating with all online and offline marketing teams to implement brand guide and strengthen integration of all communications. Key Achievements: ▪ Launched 1st credit card consumer segmentation strategy to refine and launch the core product portfolio ▪ Developed, tested and launched 9 core mass and premium card products including VVIP black card Raume O ▪ Partnered with Sales team to develop the 1st diagnostic point of sale communication tool & training, successfully rolling out to salesforce of 3,500 employees ▪ Managed key branding events targeting young audiences including retail collaboration with 8 Seconds (top Korean SPA brand) and Samsung Card Talk & Play, a live annual talk show event with successful creative leaders ▪ 2013 Job Master Award recipient; developed new corporate brand training program and served as main lecturer Show less



L'Oreal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Director

  • Mar 2005 - Mar 2011

  Marketing Director (2008 – 2011) Senior Marketing Manager (2007) Marketing Manager (2005 – 2007) Brand management & product development for skincare and suncare brands in 4 distribution channels (retail, online, direct sales in physician offices and medical detailing), managing team of 3 brand managers. ▪ Managed marketing budget and performed monthly sales, marketing ROI, and forecasting analysis ▪ Developed and executed product launch strategy, marketing calendar, PR events, communications at industry events, sales training programs & promotions ▪ Developed new product concepts working with multiple cross-functional teams including Sales, Forecasting, Finance, R&D, PR and Legal Key Achievements: ▪ 2010 L’Oréal Beauty Shakers Excellence Award Semi-Finalist (top 40 selected from 940 project submissions) ▪ Launched Anthelios 60, L’Oréal USA’s 1st liquid sunscreen with new UV technology (#1 SKU in drugstore sales) ▪ Launched 1st annual SOS Save Our Skin Campaign including website, retail campaign and PR launch event, partnering with dermatologists, CVS and Duane Reade, to increase public awareness of the dangers of UV rays, share sun safety tips, and offer free skin check screenings Show less



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Associate Brand Manager

  • Jun 2002 - Oct 2004

  Associate Brand Manager (2003 – 2004) MBA Summer Intern / Part-time Associate (2002 – 2003) Managed global marketing and product development for older girl Barbie toy products, focusing on technology, innovations and fashion trends. Associate Brand Manager (2003 – 2004) MBA Summer Intern / Part-time Associate (2002 – 2003) Managed global marketing and product development for older girl Barbie toy products, focusing on technology, innovations and fashion trends.