Jane Bellanca
Director Marketing and Communications at Senior Resource Association- Claim this Profile
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Bio
Patty Pierce
Jane held a key role in the American Express’ South Florida Executive Offices as a Project Manager Communications. Jane’s primary role was using her written and visual communications skills to support executive leaders in promoting global employee programs, for example, the Annual Employee Pulse Survey, Employee Giving Campaign, Employee Healthy Living, the year-round activities of the South Florida Diversity Team, and to drive the overall Employee Engagement / Employee Satisfaction Program. As the Director sponsor for the South Florida Diversity team for American Express, I worked closely with Jane to help create a culture of diversity and inclusions in the workplace. With Jane’s communications expertise, natural ability to connect with people, high energy and creative ideas, our South Florida Diversity efforts grew in popularity and participation year-over-year...and we met (or exceeded) the majority of our goals. For example, Jane’s creative communications helped to drive employee donations for food drives, blood drives, professional clothing donations, lighthouse for the blind, and for many other worthy charitable organizations in our community. Jane was the
Wendi Chason, MPA
Jane is an exceptional talent and an excellent marketer. She is very articulate and creative person who is very skilled at presentations, marketing, writing, graphics and project management. I would hire her back in a minute!
Patty Pierce
Jane held a key role in the American Express’ South Florida Executive Offices as a Project Manager Communications. Jane’s primary role was using her written and visual communications skills to support executive leaders in promoting global employee programs, for example, the Annual Employee Pulse Survey, Employee Giving Campaign, Employee Healthy Living, the year-round activities of the South Florida Diversity Team, and to drive the overall Employee Engagement / Employee Satisfaction Program. As the Director sponsor for the South Florida Diversity team for American Express, I worked closely with Jane to help create a culture of diversity and inclusions in the workplace. With Jane’s communications expertise, natural ability to connect with people, high energy and creative ideas, our South Florida Diversity efforts grew in popularity and participation year-over-year...and we met (or exceeded) the majority of our goals. For example, Jane’s creative communications helped to drive employee donations for food drives, blood drives, professional clothing donations, lighthouse for the blind, and for many other worthy charitable organizations in our community. Jane was the
Wendi Chason, MPA
Jane is an exceptional talent and an excellent marketer. She is very articulate and creative person who is very skilled at presentations, marketing, writing, graphics and project management. I would hire her back in a minute!
Patty Pierce
Jane held a key role in the American Express’ South Florida Executive Offices as a Project Manager Communications. Jane’s primary role was using her written and visual communications skills to support executive leaders in promoting global employee programs, for example, the Annual Employee Pulse Survey, Employee Giving Campaign, Employee Healthy Living, the year-round activities of the South Florida Diversity Team, and to drive the overall Employee Engagement / Employee Satisfaction Program. As the Director sponsor for the South Florida Diversity team for American Express, I worked closely with Jane to help create a culture of diversity and inclusions in the workplace. With Jane’s communications expertise, natural ability to connect with people, high energy and creative ideas, our South Florida Diversity efforts grew in popularity and participation year-over-year...and we met (or exceeded) the majority of our goals. For example, Jane’s creative communications helped to drive employee donations for food drives, blood drives, professional clothing donations, lighthouse for the blind, and for many other worthy charitable organizations in our community. Jane was the
Wendi Chason, MPA
Jane is an exceptional talent and an excellent marketer. She is very articulate and creative person who is very skilled at presentations, marketing, writing, graphics and project management. I would hire her back in a minute!
Patty Pierce
Jane held a key role in the American Express’ South Florida Executive Offices as a Project Manager Communications. Jane’s primary role was using her written and visual communications skills to support executive leaders in promoting global employee programs, for example, the Annual Employee Pulse Survey, Employee Giving Campaign, Employee Healthy Living, the year-round activities of the South Florida Diversity Team, and to drive the overall Employee Engagement / Employee Satisfaction Program. As the Director sponsor for the South Florida Diversity team for American Express, I worked closely with Jane to help create a culture of diversity and inclusions in the workplace. With Jane’s communications expertise, natural ability to connect with people, high energy and creative ideas, our South Florida Diversity efforts grew in popularity and participation year-over-year...and we met (or exceeded) the majority of our goals. For example, Jane’s creative communications helped to drive employee donations for food drives, blood drives, professional clothing donations, lighthouse for the blind, and for many other worthy charitable organizations in our community. Jane was the
Wendi Chason, MPA
Jane is an exceptional talent and an excellent marketer. She is very articulate and creative person who is very skilled at presentations, marketing, writing, graphics and project management. I would hire her back in a minute!
Credentials
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Adobe Photoshop CC 2019
Ledet TrainingApr, 2019- Nov, 2024 -
Adobe Premiere Pro CC 2018
Ledet TrainingFeb, 2019- Nov, 2024 -
Adobe Audition CC
Ledet TrainingNov, 2018- Nov, 2024 -
Certified ScrumMaster
Scrum AllianceOct, 2015- Nov, 2024
Experience
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Senior Resource Association
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Director Marketing and Communications
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Oct 2022 - Present
Director Marketing and Communications, supporting the CEO and Board of Directors to serve Indian River County's senior population with programs and services that promote living with dignity and independence. Member of the executive team, providing strategic and tactical input into the organization’s 2023 – 2027 Marketing and Communications Strategic Plan. Seasoned writer and senior editor for internet content, executive messages, marketing materials, advertisements, and press releases. Overseeing consistency, accuracy, and strategic alignment of marketing and communications materials to achieve the desired outcomes for the organization. Raising the visibility of leaders, the work they do, and results achieved through careful packaging and release of information. Writing marketing content, advertisement copy, executive communications, internal communications, overseeing outside marketing/ad agencies, and managing the marketing and communications budget. Completed the development of the organization’s Brand Style Guide, to promote consistency across all marketing and communications materials. Ad agency partner, designing marketing brochures, social media content, digital and print ads. Website content development, embarking on 2023 website redesign and end-user enhancements. Partnering with the executive team to provide marketing and communication support for community relations, finance, human resources, information referrals, programs, philanthropy and transportation. Skilled in building and leveraging relationships with peers and members of the Indian River County community to build organizational awareness and expand programs and services.
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L3Harris Technologies
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Senior Manager Communications
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Dec 2016 - Present
As Senior Communications Manager for L3Harris Technologies, a company with 17B+ in annual revenue and 47k employees in 100 countries, I provided communication consultation and coaching for a segment president and executive staff on creative ways to communicate business updates to their employees, through good times…and the not-so-good COVID-19 times! Timely and accurate communication was key for navigating through the blitz of challenges and changes in policies and procedures. There were some late nights for sure, but I led my communications team to write and disseminate hundreds of critical messages for 16k employees on evolving policies and procedures during the pandemic, from vaccination policies, to work from home instructions, to return to the facility directions. Executive communications expert, overseeing the strategic planning and execution of the annual communications calendar for the segment president and executive staff. Experienced writer and senior editor for intranet content, executive messages, town hall presentations, video scripts, podcasts, special events and press releases. Established a communications department to support the sector president’s communications for a global team of ~16k.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Senior Project Manager Internal Communications
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Dec 2002 - Dec 2016
As Senior Project Manager Internal Communications for American Express, I championed executive and employee communications to achieve significant increases in the level of employee engagement, employee satisfaction, community relations, diversity & inclusion, and charitable employee giving. I was chosen to manage a two-year, multi-million-dollar marketing communications project that impacted thousands of employees and millions of customers (card holders and merchants) across the globe. It was an incredible opportunity to hone my marketing and communication skills to drive change management for an internal and external audience. Responsible for partnering with senior leadership to plan and roll out communications to drive complex, large-scale change management projects across the enterprise. Served as a key member of the executive leadership team, to write and disseminate messages aligned with directives rolled out by Corporate Communications. End-to-end management of global Town Halls for senior leadership in the U.S., U.K., India, and Manila, including content development for presentations, script writing, logistics planning and execution.
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Boca Grove
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United States
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Hospitality
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1 - 100 Employee
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Marketing Communications / Public Relations Manager
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Jan 2015 - Jun 2015
Writer and editor for marketing and communications materials to build a prestigious, lifestyle brand and grow membership. Wrote press releases designed to promote a luxury lifestyle, attracting people of wealth to reside at the Boca Grove luxury community and purchase golf membership. Produced a daily, internal newsletter, providing members with a real-time calendar of special events, activities, daily menus and articles of interest. Writer and editor for marketing and communications materials to build a prestigious, lifestyle brand and grow membership. Wrote press releases designed to promote a luxury lifestyle, attracting people of wealth to reside at the Boca Grove luxury community and purchase golf membership. Produced a daily, internal newsletter, providing members with a real-time calendar of special events, activities, daily menus and articles of interest.
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MDT Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Mar 2014 - Dec 2014
Account Manager, MDT Marketing, providing client consultation and marketing campaign development for a national base of private sector colleges and universities to support student enrollment. Writing copy for personalized campaigns that grab the attention of targeted individuals and get results. Working closely with MDT’s Creative Services’ graphic design team, providing creative direction to develop first-class digital and print materials. Brand management, working within client guidelines to maintain the look and feel, and integrity of the brand. Coordinating print production and mailing with MDT’s print and mail division, ensuring the timely delivery of time-sensitive campaign materials
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Education
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Barry University
Bachelor’s Degree, Professional Administration -
Bay Leadership Academy
High School Diploma -
Nova Southeastern University
Master's degree coursework completed - Strategic Comms - Global Communications
Community
