Experience

Destination Great Lake Taupō

• Taupo

• General Manager

  • Mar 2019 - Present



Marketing Links

• Director

  • Aug 2000 - Present

  Marketing Links Ltd was established in 2000 offering marketing consultancy services primarily to the Tourism and Health and Wellness industries. With over 20 years experience in the tourism industry (retail, wholesale and destination marketing), I have proven success in building a brand, developing creative and innovative marketing campaigns and driving positive growth in visitation - based on sound strategic thinking, the continual tracking, measurement and analysis of results and an ability to build effective and successful partnerships. I strive to provide collaborative and visionary leadership to all team members to ensure a passionate, creative team who are inspired to continually be the best they can be. As Director of the Company, providing outstanding customer service and ensuring maximum return on investment for our clients are my key priorities. Specialties Include: - Destination Strategy and Development - Destination Marketing - Contract and supplier negotiations - Product Development - Digital and Online Marketing solutions - Customer Relationship Marketing - Sales Training - Web development - Public Relations Show less



Tourism Tropical North Queensland (TTNQ)

• Cairns, Australia

• General Manager, Sales and Marketing

  • Aug 2015 - Dec 2017

  My key focus was to ensure we delivered more visitors who stayed longer, spent more and dispersed throughout TNQ for the benefit of our region, community and our members. In addition to supporting the CEO to deliver on the organisation's overall strategic plan, I was specifically responsible for providing positive, well- informed and innovative leadership to a team of Destination Marketing specialists and TNQ's tourism industry. I led our domestic and international marketing and digital content strategy, our visitor services investment and was a member of the Senior Exec team, ensuring TTNQ retained its leadership role within the Australian tourism industry. Show less



Southern Travel Holdings

• Sydney, Australia

• General Manager, Marketing and Business Development

  • Oct 2014 - Aug 2015

  Southern Travel Holdings is a group of companies providing specialist services in the travel and tourism sectors - primarily in New Zealand, Australia and Asia Pacific. The current subsidiaries are Southern Travelnet Ltd, The Walshe Group Ltd. and Experience Travel Ltd. Southern Travelnet has been operating for over 30 years in the Japanese market facilitating inbound tourism product and packages through our New Zealand and Australian operations. This business is generated through our sales offices in Tokyo, Osaka, Nagoya and Fukuoka and facilitated by our New Zealand and Australian offices. In more recent times we have extended our expertise into Korea & China, and South East Asia, focusing on niche market segments with our trade partners in these growth regions. The Walshe Group was purchased by Southern Travel Holdings in 2007 and introduced outbound travel to the group. The company is a specialist in marketing and representation services, particularly in the airline and destination sectors. Its major clients include Lufthansa Group, Hawaii Tourism, New York City and Company, South African Airways, Etihad Airways, United Airlines, Oman Tourism, and Delta Air Lines. Experience New Zealand was added during 2008, having built its success on providing inbound services to major markets via online sales. Its services are based around providing personalised itineraries to customers who are looking for a once in a lifetime experience in New Zealand. Experience Australia opened in 2009 offering customised travel solutions into Australia. As GM Marketing and Development, I am responsible for attracting new opportunities, growing revenue, overseeing the destination management and marketing communications strategy for the Southern Travel Holdings group. Show less



South Australian Tourism Commission

• Auckland

• Country Manager, New Zealand

  • Aug 2000 - Sep 2014

  As the New Zealand Country Manager for South Australia Tourism, I was responsible for delivering maximum economic benefit to the South Australian economy through increasing tourism arrivals, yield and dispersal of NZ visitors. With 15 years experience in the Tourism Industry, I used my experience and industry relationships to 'place' South Australia firmly on the map as a viable holiday option for Kiwi travellers. Through substantial growth in brand and destination awareness, South Australia now sits as Australia's third most preferred holiday destination for Kiwis ( up from 8th in 2001) . Leisure visitor arrivals have doubled in the last 10 years and reached an all time high YE June 2013. I have built strong, effective media and trade relationships with key industry partners and in 2012 the NZ South Australian Tourism office won Best International Tourism office at the NZ Travel Industry awards. Show less