Experience

Black Sheep Foods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2023 - Present

  • Developed an integrated GTM strategy to drive SQLs + MQLs (restaurant and distribution partners) alongside the VP of Sales & Marketing. • Collaborate daily with the field sales organization to design, build, and scale a set of repeatable GTM programs including, but not limited to partner communications, internal branding, events, collateral design, and influencer/creator partnerships • Own restaurant customer relationships. Hold responsibility for understanding the demands of their business + gathering insights to translate these needs into the wider marketing plan.• Lead all digital marketing initiatives with ownership of online assets (web, social media, digital advertising). Show less

• Community Manager

  • Sep 2022 - Jun 2023

  • Lead the design, strategy, and deployment of content calendars, newsletters, and paid ads with a 30% growth rate month over month.• Foster partnership opportunities with complimentary brand + restaurant collaborations through content creation, influencer relations, event management, and media outreach.• Lead the design and execution of branded collateral for sales + marketing channels.



af&co.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• PR + Marketing Account Manager

  • Jan 2022 - Sep 2022

  • Drove in-depth marketing efforts for 10 clients in a fast-paced agency environment including digital marketing, content creation, copywriting, reporting, events, and social media to build exposure and revenue.• Developed brand content including social media play books, marketing collateral, visual assets, and email campaigns to procure brand loyalty through storytelling.• Cultivated and retained strategic partnerships; implementing cross-promotional strategies with local and national partners.• Managed up to five social media accounts; track and report on KPI's, relevant industry trends; influencer relations; paid & organic media campaigns.• Launched new openings and products, targeting key stakeholders, partners, media, and consumers.• Collaborated with the leadership team to draft new business proposals - developing objectives, bright ideas, and case studies - presenting and speaking to direct ROI with prospective clients.• Conducted research and ideate on creative strategies/programming for all events.• Led ongoing logistics & planning meetings with internal teams and key stakeholders such as high-level host committee, clients, and chefs.Clients: The Ferry Building, Gott's Roadside, James Beard Foundation, San Francisco Proper Hotel, alley & vine, Kaiyo, E&O Kitchen & Bar, Aurum Los Altos Show less

• PR + Marketing Account Coordinator

  • Mar 2021 - Jan 2022



Drizly, an Uber Company

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Corporate Accounts Lead

  • Apr 2020 - Mar 2021

  • Handled all warm leads and successfully turned 96% of leads into current active accounts.• Increased average customer order size for new customers by 23% by understanding needs and recommending the right products.• Served as primary contact for escalation and accountability to maintain relationships and grow sales.

• Customer Experience Lead

  • Jan 2020 - Apr 2020

  • Exceeded quantitative metrics on customer satisfaction, customer retention, and inquiry volume• Quickly triaged incoming calls, and escalated calls when necessary, reducing the average time to resolution by 25%• Promptly handled an average of 200 customer inquiries and complaints per day with a 92% customer satisfaction rate



The Culinary Edge

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Strategy Intern

  • Jun 2019 - Dec 2019

  • Created and designed storytelling content, menus, and presentation documents for clients. • Researched and developed marketing strategies and trend reports for food and beverage brands. • Supported internal tastings, menu development, and operations analysis for clients. • Created and designed storytelling content, menus, and presentation documents for clients. • Researched and developed marketing strategies and trend reports for food and beverage brands. • Supported internal tastings, menu development, and operations analysis for clients.



Tenuta di Spannocchia

• Siena Area, Italy

• Farm Apprentice

  • Mar 2019 - Jun 2019

  • Lived and worked at an organic Tuscan farm and vineyard. • Maintained all vegetable gardens, olive orchards, and wine vineyards throughout the estate • Worked alongside farmers, hospitality and culinary staff to ensure an enjoyable, farm-to-table experience for guests • Lived and worked at an organic Tuscan farm and vineyard. • Maintained all vegetable gardens, olive orchards, and wine vineyards throughout the estate • Worked alongside farmers, hospitality and culinary staff to ensure an enjoyable, farm-to-table experience for guests



Owl's Brew

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales and Marketing Intern

  • Jun 2018 - Dec 2018

  • Managed all social media platforms; increased growth rate by 10% on Instagram • Coordinated tastings and events • Renovated the company's website and Shopify page • Designed marketing materials and brand merchandise • Managed all social media platforms; increased growth rate by 10% on Instagram • Coordinated tastings and events • Renovated the company's website and Shopify page • Designed marketing materials and brand merchandise



The Cutting Board

• United States
• Advertising Services

• Sales and Marketing Intern

  • Jun 2017 - Dec 2017

  • Worked with a small sales and marketing consulting company dedicated to helping food and wine brands reach their full potential. • Brainstormed marketing strategies • Managed and executed events • Conducted in-store demos • Curated relevant social media posts • Developed and published engaging blog content • Assisted in website design and management • Worked with a small sales and marketing consulting company dedicated to helping food and wine brands reach their full potential. • Brainstormed marketing strategies • Managed and executed events • Conducted in-store demos • Curated relevant social media posts • Developed and published engaging blog content • Assisted in website design and management