Experience

Bookroo

• United States
• Consumer Goods
• 1 - 100 Employee

• Co Founder

  • Feb 2015 - 8 years 11 months

  Bookroo's mission is to empower and enable parents to build their children's libraries easily and affordably. We aim to educate parents about the importance of reading to their children from a young age, and then give them the tools to be successful at it, while making it an exciting experience for both them and their kids.



Family Tree Prints

• Co-Founder

  • Apr 2017 - 6 years 9 months

  Stanford, CA Family Tree Prints (www.familytreeprints.com) is a family tree maker that enables you to create beautiful (and modern!) custom family trees with your personal genealogy in just minutes! Our mission at Family Tree Prints is to enable you to have a beautiful, personal family tree chart in your home that is both a stunning piece of wall art (exactly to your taste!) and an impetus for remembering where we come from and the love of families.



Lucid Software Inc.

• Printing Services
• 1 - 100 Employee

• Marketing Coordinator

  • Apr 2013 - Jul 2014

  Draper, UT DATA ANALYTICS • Provided actionable analytics for first time in company history, tracking ~5 million user actions per month, enabling and conducting tests leading to a cumulative projected increase of $960k annually • Developed and executed optimization of 1.5 million mailings per month, also driving customer email delivery rate from ~50% for our highest value segments to ~95% Marketing Outreach Manager MARKETING COORDINATION • Managed three external search optimization… Show more DATA ANALYTICS • Provided actionable analytics for first time in company history, tracking ~5 million user actions per month, enabling and conducting tests leading to a cumulative projected increase of $960k annually • Developed and executed optimization of 1.5 million mailings per month, also driving customer email delivery rate from ~50% for our highest value segments to ~95% Marketing Outreach Manager MARKETING COORDINATION • Managed three external search optimization consultants and four marketing consultants that I personally identified to help with lower ROI work • Directed activities of designer and creative director, as key source of marketing info on ad campaign MARKETING OUTREACH • Created and implemented proactive review request strategy, increasing number of customer reviews in a key marketplace, accomplishing in a summer 10x what had been accomplished in the past 2 years • Developed education sales process including prescriptive steps from cold contact to implementation, provisioning ~134,000 licenses to students and educators May 1-Sept 30 • Developed systematic procedure for driving employee contributions to a 3rd party site, resulting in 5x improvement in registrations through that channel Show less



Brigham Young University

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Teaching Assistant

  • Sep 2012 - Apr 2013

  Provo, Utah Area Linear Algebra TA.

• Research Assistant

  • Jan 2011 - Apr 2013

  Provo, Utah Area Research on electron spin properties of GaAs-based quantum wells and quantum dots (under Prof. J. Colton); Publication "Long-lived electron spins in a modulation doped (100) GaAs quantum well" Journal of Applied Physics



Corning Incorporated

• United States
• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Summer Research Intern

  • May 2012 - Aug 2012

  Corning, NY

• Summer Research Intern

  • May 2011 - Aug 2011

  Corning, NY