Jane Tai

Digital Marketing Manager at OKIA Optical Company Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK

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Credentials

  • Google Ads Apps Certification
    Google
    Jul, 2020
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jul, 2020
    - Nov, 2024
  • Google Ads Measurement Certification
    Google
    Jul, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jul, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Jul, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2020
    - Nov, 2024
  • Shopping Ads Certification
    Google
    Jul, 2020
    - Nov, 2024
  • Creative Certification Exam
    Google
    Sep, 2023
    - Nov, 2024
  • Search Ads 360 Certification Exam
    Google
    Sep, 2023
    - Nov, 2024

Experience

  • OKIA Optical Company Limited
    • Hong Kong
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Mar 2022 - Present

      - Manage digital journey & growth for all the brands in OKIA. - Set up and scale up the Omnichannel B2B & D2C Web stores for all our brands. - Spearhead New customer Acquisition and Retention on our Online web stores and marketplaces. - Managing the E-commerce Business for MOM growth of 17% and above in Net Revenue. - Participate in the digital transformation project around a major organization shift from the current digital organization to the newly defined model. - Manage digital journey & growth for all the brands in OKIA. - Set up and scale up the Omnichannel B2B & D2C Web stores for all our brands. - Spearhead New customer Acquisition and Retention on our Online web stores and marketplaces. - Managing the E-commerce Business for MOM growth of 17% and above in Net Revenue. - Participate in the digital transformation project around a major organization shift from the current digital organization to the newly defined model.

  • Hong Kong International Film Festival Society Ltd. (HKIFFS)
    • Hong Kong
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Digital Marketing Officer
      • Nov 2020 - Feb 2022

      - Take the lead of strategic planning and performance marketing on online advertisements, social media maintenance and data evaluation - Optimize website traffic and conversion with growth strategies covering A/B Testing, conversion funnel analysis and customer segmentation. Reduce CPV (website visit) by 22% and CPA (ticket sale) by 10%. Draw 40k+ attendance in HKIFF45 screenings - Increase website traffic by 13%, increase followers by 30% and draw 145% impression via KOLs and pages line-up in HKIFF45 - Manage events, establish Media and KOLs partnership, develop business opportunities, supervise junior members and design artworks Show less

  • Guru Online - AdBeyond (Group) Limited
    • Hong Kong
    • Advertising Services
    • 100 - 200 Employee
    • Digital Solutions Specialist
      • Sep 2018 - Oct 2020

      - Pitch and manage accounts via conceptualize campaign ideas and marketing strategy, balance marketing investment and formulate insights by assimilating the latest digital marketing trends for various brands to meet client’s objectives - Develop and execute Integrated Digital Marketing Solutions from Social Media Maintenance, KOLs Line-up, Video Production, Website Production, Media Placement (SEM, GDN, Google Analytics, Social Ads, Facebook Analytics etc.), Creative O2O Solution to artworks design, etc - Analyze data, evaluate keywords and web traffic and make recommendations to improve the performance *Key Accounts: JEJU Air, Colgate, Citibank, MTR Malls, The Ping Wo Fund, Emmi, Lancôme, VF Corporation, Stokke, etc Show less

  • Pan American Insurance Agency Co.
    • Hong Kong
    • (Internship) Translation and Administrative Assistant
      • Jun 2017 - Jul 2018

      - Translate financial documents from English to Chinese and vice versa, including IPOs, annual reports and circulars, etc - Provide interpretation services at boards, events and interviews - Translate financial documents from English to Chinese and vice versa, including IPOs, annual reports and circulars, etc - Provide interpretation services at boards, events and interviews

Education

  • Pukyong National University
    Bachelor's degree, English Language and Literature
  • The Hang Seng University of Hong Kong
    Bachelor's degree, Bachelor of Translation with Business (BTB)

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