Jane Snyder

Vice President of Strategy & Client Service at Russell Research
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Credentials

  • Certified in brain-based coaching by the Neuroleadership Institute, whose methodology focuses on leading others to insight.
    NeuroLeadership Institute
    Oct, 2014
    - Oct, 2024

Experience

  • Russell Research
    • United States
    • Market Research
    • 1 - 100 Employee
    • Vice President of Strategy & Client Service
      • Oct 2022 - Present

      • Help clients develop and activate insights to advance their company learning, thinking, and strategies. • Design and execute qualitative and quantitative research studies for consumer & B2B audiences in many industries—tech, retail, CPG, pharma, financial services, etc. • Specialize in identifying optimal frameworks and methodologies (JTBD, behavioral science, customer journey, etc.) • Lead the qualitative team in designing and executing research. • Develop new products and offerings to meet the needs of our clients. Show less

  • Ipsos in North America
    • Vice President Client Services - Tech Sector
      • Apr 2020 - Oct 2022

      • Led business development strategy for key tech accounts for the qualitative research service line at Ipsos (qualitative, ethnography, curation).

    • Qualitative Research & Insights Strategist
      • Sep 2019 - Apr 2020

      • Designed and led bespoke research strategies in tech (devices, apps, and ecommerce) and CPG (snacks, beverages and personal care) sectors as well as the intersection of the two.• Specialized in the integration of behavioral science understanding to drive user-centered product/service design.• Activated insights and strategies through interactive workshops with executives and their cross-functional teams..

    • Vice President at Ipsos Strategy3
      • May 2018 - Sep 2019

      • Developed and activated best-in-class marketing strategies for senior marketing leaders and their teams at global CPG, tech, pharma and financial services companies.• Specialized in live activation workshops to build and embed Innovation, Futures, Customer Experience, and Brand Positioning strategies.

  • Brand Learning
    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Vice President | Consultant
      • Apr 2015 - Apr 2018

      • Transformed marketing organizations by developing and implementing marketing capabilities strategies for major CPG, pharma and tech companies. • Designed, created and led live learning experiences that brought new marketing processes, mindsets, and behaviors to life via engaging methods, such as gamified learning experiences, action learning workshops, and experience treks. • Transformed marketing organizations by developing and implementing marketing capabilities strategies for major CPG, pharma and tech companies. • Designed, created and led live learning experiences that brought new marketing processes, mindsets, and behaviors to life via engaging methods, such as gamified learning experiences, action learning workshops, and experience treks.

  • Growth Engine
    • Egypt
    • Business Consulting and Services
    • Vice President
      • Mar 2006 - Mar 2015

      • Drove innovation strategy initiatives for clients in food, personal care, pharma and financial industries that identified opportunity platforms (products & propositions) and uncovered insights to support growth. • Led initiatives for B-to-C brands such as Entenmann’s, Thomas’ English Muffins, Gevalia, Triscuits, Chips Ahoy!, L’Oréal, Stiefel, Dr. Scholl’s, Panadol & Crayola as well as B-to-B clients such as FactSet, Hiscox, and M&T Bank. • Invented and facilitated creative innovation methodologies—ideation, visioning sessions, war games, trend treks, idea sprints, VOC immersions, hackathons—to generate new ideas for a variety of corporate challenges (i.e. new products, communications, insights, positionings). • Designed and managed qualitative and quantitative research to support insight and product/platform development initiatives, including focus groups, ethnographies, shop-along interviews, A&U, awareness, trial & repeat, concept/product tests, linguistic intelligence, social listening, web analytics, and volumetrics. Show less

  • Jane Snyder Consulting
    • Integrated Marketing Strategist
      • 2004 - 2006

      • Developed cutting-edge content and ecommerce marketing campaigns for small and mid-sized clients. Specialized in website creation, SEO/SEM, Google ads/analytics and email newsletters. • Consistently received double-digit gains in conversion, click-through, site engagement and other relevant digital KPIs. • Developed cutting-edge content and ecommerce marketing campaigns for small and mid-sized clients. Specialized in website creation, SEO/SEM, Google ads/analytics and email newsletters. • Consistently received double-digit gains in conversion, click-through, site engagement and other relevant digital KPIs.

  • Amazon.com
    • United States
    • Retail
    • 100 - 200 Employee
    • Marketing/Product Management
      • 1998 - 2004

      • Pioneered loyalty, retention, and content marketing programs delivered via web, email, and direct mail. • Utilized data mining to generate insights and test ideas for web enhancements and features across the customer journey, including home page optimization, buying guides, product reviews, expert content, personalized promotions, merchandising emails, order pipeline. Designed and executed in-market A/B testing. • Managed team of 7 in strategy, planning, and execution of merchandising and content for the Toys, Baby, and Video Game stores, including the successful content launch of the Baby store. • Managed business relationships between Amazon and its two largest electronics/office supplies retailers selling through the Amazon Marketplace platform. Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Product Manager
      • Jun 1996 - Sep 1998

      • Captured 3% share of $1.5 billion oral care category with launch of 3 product innovations. • Launched loyalty marketing program for major oral care brand via web and direct mail in era before this was the norm for CPG products. • Captured 3% share of $1.5 billion oral care category with launch of 3 product innovations. • Launched loyalty marketing program for major oral care brand via web and direct mail in era before this was the norm for CPG products.

  • Candlewick Press
    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Editor
      • Mar 1991 - Aug 1994

      Developed brand positioning and sales communications for children’s book publisher. Developed brand positioning and sales communications for children’s book publisher.

  • Little Brown & Company
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Editor
      • Apr 1989 - Mar 1991

      Facilitated cross-functional communication and timetables for children’s book projects. Facilitated cross-functional communication and timetables for children’s book projects.

Education

  • Duke University Fuqua School of Business
    MBA, Business
    1994 - 1996
  • Wellesley College
    BA, English
    1985 - 1989
  • University of Oxford
    Junior year abroad - St. Anne's College., English Literature
    1987 - 1988
  • Nardin Academy
    1981 - 1985

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