Jane Smith

Marketing and Operations Director at Leighton Vans Limited
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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5.0

/5.0
/ Based on 2 ratings
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Rupinder T.

I had the pleasure of meeting Jane in 2019 during her time at Suzuki and at the time I worked in the Suzuki network for the northeast of England. During a Suzuki workshop I immediately realised that Jane was someone I could learn from and to my relief, she was super approachable, fun, and intuitive. As someone new to the industry, Jane was always patient with me, listened to my ideas, and helped me to navigate my way under her supporting guidance, even though we were in different cities. During workshops, I would look forward to seeing Jane. Not just to be around her warm demeanour but also to explore her ability to think outside the box and find solutions. With admiration, I always made sure to inhale her vast knowledge, which even makes her presentations enjoyable. Jane is one of those people that I can truly credit towards me becoming better in marketing, a true asset. I am lucky to have had worked with her, even if it was for a short time. Rupinder Thandi Marketing Executive

Danny Jarvis

I met Jane early on in her role with Suzuki and was impressed straight away with her strong knowledge of marketing and her engaging and fun personality. I work within the Suzuki Network as a group marketing manager and speak to her regularly as she looks after the Northern Region so we've developed a good relationship. Firstly, Jane always has time for myself and my team despite her demanding role. Secondly, she always gives sound advice and shares her expertise freely, always endeavouring to find solutions and positive outcomes. Her presentation skills and no-nonsense approach to marketing are always well received by her audience and makes people feel at ease - without shirking the difficult questions from the floor or tough issues of the day. Working closely with Jane on specific projects has also been a great experience and when she visits our dealership or we visit Suzuki Head office Jane always makes us feel welcome and part of the wider team. Moreover, her skills and experience in marketing are often quite inspirational, especially for my marketing executives who learn key tips and skills that can use real-time. In conclusion, there are not many Jane's around and I'm glad I'm lucky enough to work with her and now call her a friend. Danny Jarvis Group Marketing Manager.

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Experience

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing and Operations Director
      • Nov 2022 - Present

      VW Transporter sales | parts | upgrades Quality styling inside and out, with a quality service to match.

    • Marketing Manager
      • Mar 2021 - Nov 2022

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Regional Manager (2W, ATV & Marine)
      • Jul 2020 - Mar 2021

    • UK Marketing Consultant (Automobiles)
      • Nov 2017 - Jul 2020

      ● Leadership of the local tactical marketing strategy for Suzuki UK dealerships, aligned with global and European branding, to increase engagement and drive sales, whilst providing exceptional leadership, direction and coaching to the network.● Generated the overall transformation strategy, translating this into a company wide strategic business plan whilst providing expert knowledge and consultative support to the management team and colleagues in the creation of their functional plans.● Created enabling tools (incentives, marketing collateral, events, training) to contribute to overall strategy and sales targets at a national level.● Launched a national marketing activation programme to amplify business critical messages throughout the network leading to an increased share of voice and consumer engagement.● Worked directly with directors and the wider commercial team to understand the business needs and identify opportunities for performance improvement.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Manager
      • May 2014 - Nov 2017

      ● Strategic leadership of a marketing strategy for a top 10 UK dealer group across multiple brands, in alignment with regional sales targets, national business objectives and stock availability.● Generated informative, on-brand and engaging content for blogs, websites, social media and email marketing campaigns whilst investigating cause and impact using split testing, driving a 18% average improvement in the first year.● Led the successful launch of the first national CRM solution into Marshall Motor Group including business prospects, sales and service customers and development of associated sales processes generating an additional 2,000 leads per month in the first year.● Led the successful creation and implementation of the annual national January sale event across the entire group of 25 brands and 117 sites, creating digital disruption and customer activation for a 6-day period from boxing day onward. Significant increases in visits and engagement were seen across the website, social platforms and direct leads to sites.

    • Marketing Manager
      • Nov 2012 - Apr 2014

      ● Collaborated with a premium OEM group to devise a marketing framework for a northern market area group to break down previous consumer negative perceptions and directly increase sales. This resulted in a rise in sales after month four and a 6% YOY increase in all sales.● Launched a suit of lead management tools to support retail teams and drive an increase in conversion rates. This was seen as best practice and was adopted across the agency for all sale and call centre teams.● Advised and implemented Facebook re-marketing across multiple dealership websites as part of the new and used car sales strategy, this supported the growth in leads from consumers that were near the purchase stage of their journey.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Sales & Marketing Manager
      • Mar 2011 - Oct 2012

      ● Managed, reviewed and compiled all incoming content from the quarrying, recycling and materials handling industry for submission on the website or quarterly magazine. ● Developed and maintain the website content and design to improve organic search ranking, increase traffic levels and encourage longer dwell time on site. ● Tracked and monitored sales performance to ensure sufficient revenue is available for magazine and e-newsletter production. ● Managed, reviewed and compiled all incoming content from the quarrying, recycling and materials handling industry for submission on the website or quarterly magazine. ● Developed and maintain the website content and design to improve organic search ranking, increase traffic levels and encourage longer dwell time on site. ● Tracked and monitored sales performance to ensure sufficient revenue is available for magazine and e-newsletter production.

    • United Kingdom
    • Advertising Services
    • Marketing Executive
      • Jan 2010 - Mar 2011

      ● Handled client inquiries professionally and efficiently. ● Worked as part of a team to formulate the most suitable marketing solution for the budget available. ● Assisted with marketing and advertising schedules, budget allocation and result compiling. ● Created and tested successful e-marketing templates, for clients both B2B and B2C. ● Liaised with suppliers and managed account and invoice queries efficiently. ● Handled client inquiries professionally and efficiently. ● Worked as part of a team to formulate the most suitable marketing solution for the budget available. ● Assisted with marketing and advertising schedules, budget allocation and result compiling. ● Created and tested successful e-marketing templates, for clients both B2B and B2C. ● Liaised with suppliers and managed account and invoice queries efficiently.

    • United Kingdom
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Health & Fitness Manager - Personal traine
      • Oct 2005 - Jun 2009

Education

  • CIM | The Chartered Institute of Marketing
    CIM level 6: Professional Digital Marketing
    2012 - 2013
  • Sheffield Hallam University
    Bachelor of Science (BSc), Nutrition, health and lifestyles
    2002 - 2005
  • WCG
    Advanced diploma, Health Fitness & Personal Trainer advanced diploma
    2001 - 2002
  • University of Warwick
    Higher National diploma, Marketing/Business Management
    1999 - 2001
  • North Bromsgrove High School
    GCSE's & A-levels
    1990 - 1996

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