Experience

Kalamazoo Civic Theatre

• United States
• Performing Arts
• 1 - 100 Employee

• Director of Marketing and Sales

  • Nov 2021 - Present

  Developed and implemented all marketing efforts supporting season subscriptions and single tickets including communications, budgets, and strategies. Designed and/or oversaw the production of collateral including direct mail, programs, flyers, and program inserts. Purchased local media, wrote copy, and oversaw ad creation for digital, radio, TV, and outdoor. Tracked and analyzed ticket and subscription sales and adjusted advertising and communications accordingly. Managed grassroots marketing, social media, e-communications, and website updates. Nurtured client relationships, sold Production Sponsorships, executed sponsorship events. Show less



Fielding Graduate University, Nonprofit

• Marketing and Recruitment Coordinator

  • Mar 2016 - Oct 2021

  Coordinated and executed recruitment events. Wrote and edited a wide variety of promotional materials including email communications, brochures and flyers, and ads. Created training documents and facilitate training sessions for admissions advisors on policies, procedures, and technology. Provided technical and administrative support for marketing and recruitment initiatives.

• Admissions Advisor/Recruiter

  • Mar 2015 - Mar 2016

  Initiated and coordinated recruitment and admissions efforts to attract, admit, and enroll mid-career professionals into the University. Provided admissions guidance and assistance to prospects through inquiry follow up and follow through, communication of program and course benefits, and execution of in-person and online information sessions. Strategized, planned, and implemented doctoral program recruitment initiatives. Implemented written, phone, and in-person communications to heighten engagement and build relationships.. Show less



Alexander Senior Living Properties

• Director of Sales & Marketing

  • May 2014 - Sep 2014

  Generated new revenue through closing sales developed by utilizing inbound and strategic outbound calls. Created lead base, scheduled and conducted presentations and tours, and closed sales for senior living properties. Planned and conducted outreach activities to increase interest and educate the community on the senior properties. Tracked sales activity and prospects utilizing a Customer Relationship Management (CRM) tool. Planned and executed resident activities and events. Generated new revenue through closing sales developed by utilizing inbound and strategic outbound calls. Created lead base, scheduled and conducted presentations and tours, and closed sales for senior living properties. Planned and conducted outreach activities to increase interest and educate the community on the senior properties. Tracked sales activity and prospects utilizing a Customer Relationship Management (CRM) tool. Planned and executed resident activities and events.



Forester Media Inc.

• Program Manager

  • Apr 2013 - May 2014

  Implemented and managed online training and education offerings, including webinars, webcasts, online learning, and online events. Managed the development and coordination of the Forester University presence, brand, offerings, and initiatives. Moderated and produced weekly webinars utilizing GoToWebinar. Managed the development, materials, and management of pre, post, and production of webinars and webcasts. Planned and executed social media campaigns. Implemented and managed online training and education offerings, including webinars, webcasts, online learning, and online events. Managed the development and coordination of the Forester University presence, brand, offerings, and initiatives. Moderated and produced weekly webinars utilizing GoToWebinar. Managed the development, materials, and management of pre, post, and production of webinars and webcasts. Planned and executed social media campaigns.



Constellation / Adecco, USA

• Marketing Consultant

  • Jul 2011 - Apr 2013

  Developed guidelines and procedures to standardize regional marketing processes. Coordinated customer conference venue selection and event execution. Created process for tracking marketing metrics and event planning tools. Coordinated charitable donation and sponsorship submissions and payments. Created budget tracking spreadsheets, formatted webinar presentations, and updated marketing collateral. Planned and conducted employee training webinars. Developed guidelines and procedures to standardize regional marketing processes. Coordinated customer conference venue selection and event execution. Created process for tracking marketing metrics and event planning tools. Coordinated charitable donation and sponsorship submissions and payments. Created budget tracking spreadsheets, formatted webinar presentations, and updated marketing collateral. Planned and conducted employee training webinars.



H&R Block

• Information Technology & Services
• 1 - 100 Employee

• Marketing Coordinator (seasonal)

  • Nov 2010 - Mar 2011

  Identified and prioritized marketing opportunities within three business districts. Created a "how to" series to educate office leaders on marketing fundamentals and best practices. Developed and implemented street team and grassroots marketing strategies. Collaborated with regional and district managers to implement marketing strategies. Coordinated distribution of marketing program materials. Provided recommendations on the development and execution of office-level marketing plans. Identified and prioritized marketing opportunities within three business districts. Created a "how to" series to educate office leaders on marketing fundamentals and best practices. Developed and implemented street team and grassroots marketing strategies. Collaborated with regional and district managers to implement marketing strategies. Coordinated distribution of marketing program materials. Provided recommendations on the development and execution of office-level marketing plans.



Six Flags - Kentucky Kingdom

• Marketing Director

  • Jan 2008 - Apr 2010

  Executed in-park marketing campaigns resulting in 25% sales increase in season pass upgrades. Implemented pricing and discount strategies resulting in a 5% growth in e-commerce. Prepared marketing plans, strategic business plans and new capital plans. Prepared and implemented multimillion-dollar revenue plans for ticket sales and season pass sales. Supervised marketing staff. Managed large marketing budgets for operations, labor and media. Set and delivered revenue and attendance goals. Coordinated concerts featuring national, regional and local bands. Acted as property duty manager. Show less

• Promotions Manager / Research Manager

  • May 2004 - Jan 2008

  Launched a new season pass product, online tickets price, and fast food partnership to increase sales. Built brand awareness and positioning by coordinating creative elements with designers and agencies. Supervised seasonal marketing research team. Negotiated media promotions generating thousands of dollars in media exposure. Introduced a retail promotion that drove sales to index at 145% over prior year. Managed operational and labor budgets. Designed and executed concerts and special events. Show less

• Advertising & Promotions Assistant Manager

  • Nov 1997 - May 2004

  Increased tickets sales and attendance through the implementation of special events and development of promotional partnerships. Generated additional media exposure by negotiating value-added media promotions. Created and executed festivals, commercial/photo shoots, and concerts. Coordinated print layouts with designers and wrote promotional spots for radio.

• Guest Service Supervisor

  • Jan 1996 - Nov 1997

  Ensured world-class guest service by facilitating customer service trainings and distributing guest satisfaction reports. Supervised seasonal marketing research, information center and switchboard team. Analyzed demographic and product satisfaction data. Facilitated staff orientation and training sessions. Performed customer service quality assurance checks. Updated department training manuals. Managed budget.

• Advertising and Promotions Supervisor

  • Feb 1993 - Jan 1996

  Utilized marketing research data to track guest satisfaction and demographic trends and to make recommendations on marketing strategies and sales territories. Supervised, hired and trained seasonal marketing research team. Coordinated development of marketing materials. Assisted with the coordination of special events and commercial shoots.



Six Flags Great America

• Entertainment Providers

• Human Resources Representative (seasonal)

  • Jun 1987 - Feb 1993

  Assisted in office related administrative duties including maintaining personnel files, answering phone calls, scheduling employee orientations and processing seasonal employment documentation. Executed weekly employee activities and incentives contests. Facilitated seasonal employee orientation sessions. Interviewed and hired seasonal employees. Screened applicants, recruited, and trained seasonal employees. Assisted in office related administrative duties including maintaining personnel files, answering phone calls, scheduling employee orientations and processing seasonal employment documentation. Executed weekly employee activities and incentives contests. Facilitated seasonal employee orientation sessions. Interviewed and hired seasonal employees. Screened applicants, recruited, and trained seasonal employees.