Experience

Direct Branding

• United States
• Advertising Services
• 1 - 100 Employee

• Owner

  • Jun 2017 - Present

  Marketing and advertising professional with 25+ years experience; specializing in direct marketing and integrated marketing campaigns- launching, optimizing and accelerating business growth for clients. Marketing and advertising professional with 25+ years experience; specializing in direct marketing and integrated marketing campaigns- launching, optimizing and accelerating business growth for clients.



Gessert Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing & New Business Development / Senior Account Executive

  • Sep 2013 - Present

  Cesari Direct changed its name in 2016 to Cesari Media.

• Chief Operations Officer

  • Apr 1995 - Present

  Daily operations of DRTV ad agency as well as Producer for TV ads

• Vice President Of Production

  • Sep 2013 - May 2017

  Oversee all video production- pre-pro, pro and post-pro duties soup to nuts (hiring crew, talent negotiation, client & vendor liaison, music, editing, graphics, etc.)



OrderMotion, Inc.

• Vice President of Marketing

  • Jul 2010 - Feb 2013

  OrderMotion is a marketing and order processing management platform for the Direct-to-Consumer (D2C) industry. Specializing in direct response television and ecommerce (aka infomercials driving traffic to call centers & websites). After 15 years on the agency side, now working on vendor side supplying the industry with much needed analytics capabilities. OrderMotion is a marketing and order processing management platform for the Direct-to-Consumer (D2C) industry. Specializing in direct response television and ecommerce (aka infomercials driving traffic to call centers & websites). After 15 years on the agency side, now working on vendor side supplying the industry with much needed analytics capabilities.



Umass Amherst

• MBA Graduate

  • 2007 - 2009

  2 year full-time program with focus on Integrated Marketing and New Media 2 year full-time program with focus on Integrated Marketing and New Media



Backchannelmedia, Inc.

• SVP Direct Response Adv

  • 2005 - 2006

  Lent my expertise in direct marketing for a start up technology using the backchannel set top box cable data for more accurate audience engagement metrics Lent my expertise in direct marketing for a start up technology using the backchannel set top box cable data for more accurate audience engagement metrics



Cesari Direct

• President & Executive Producer

  • 1995 - 2004

  Help run leading DRTV agency in the nation and produce infomercials for large and small, growing brands.Started in 1995 (after 1 year hiatus to work in Dutch Harbor, Alaska) working in production and media administration in DRTV - original George Foreman Grill Long Form show, Quick 'n Brite, OxiClean, Littermaid, Breadman, Juiceman, etc. worked in all aspects of agency-side drtv agency work - production, account management, account exec. culminating in 2000 as President of then Cesari Response TV (now dba Cesari Direct)



Trillium Health Products/Juiceman

• Sales Mgr / Seminar Mgr / Production Coordinator

  • 1991 - 1993

  Led teams of independent contract sales teams to sell Juiceman Juicers and educational material at live juicing seminars throughout US and Canada in concert with DRTV long form advertisements. Led teams of independent contract sales teams to sell Juiceman Juicers and educational material at live juicing seminars throughout US and Canada in concert with DRTV long form advertisements.