Marketing and Communications Specialist

• May 2022 - Present

-Create monthly marketing HTML emails for faculty, staff, and students-Edit and publish monthly blogs for Spalding newsroom -Develop social media and content strategy for Facebook, Instagram and LinkedIn with marketing department-Organize and schedule marketing photoshoot opportunities including alumni events, commencement, and freshmen orientation-Supervise graduate assistants in marketing projects and social media takeoversManage and lead Spalding’s Social Media Ambassador Program by delegating social media assignments on and off campus to students Show less

Co-Chair and Secretary- Staff Advisory Council

• Jul 2022 - Jul 2023

The Staff Advisory Council is a group of staff members who serve as representatives of the staff at Spalding University. The Council acts as a channel of communication for the staff and the University Leadership Team. The primary responsibility of the Staff Advisory Council (SAC) is to encourage participation by staff, in an advisory role, in university matters and to represent staff concerns to university administration. In addition, SAC may suggest events or opportunities that help carry out its mission. Show less

Social Account Manager

• Sep 2021 - May 2022

-Managed 12 B2B social media accounts on Facebook, Instagram, LinkedIn, Twitter, and Google My Business using social media scheduler tool HeyOrca-Created social media content, graphics, and copywriting-Scheduled social media posts and interacted in social media stories - resulting in increased website traffic and Google My Business by 23%

Social Media Specialist

• Aug 2020 - Aug 2021

Marketing Intern

• Mar 2020 - Aug 2020

Education and Communication Coordinator (EELCORPS)

• Sep 2020 - Sep 2021

-Developed and lead summer field trip environmental education programs in rural central Kentucky (Marion, Nelson, and Washington Counties) -Created content for social media calendar, flyers, and marketing promotions for educational outreach ---Managed email newsletter campaign and online raffle promotion raising over $11,000 in ticket sales -Developed and lead summer field trip environmental education programs in rural central Kentucky (Marion, Nelson, and Washington Counties) -Created content for social media calendar, flyers, and marketing promotions for educational outreach ---Managed email newsletter campaign and online raffle promotion raising over $11,000 in ticket sales

Intern

• Jun 2020 - Sep 2020

-Collaborated with Catholic Charities Youth Service Coordinator and team to promote summer program -Communicated with refugee families using translator resources and What's App about program registration -Created Facebook and Instagram profiles for educational outreach and summer program information -Collaborated with Catholic Charities Youth Service Coordinator and team to promote summer program -Communicated with refugee families using translator resources and What's App about program registration -Created Facebook and Instagram profiles for educational outreach and summer program information

Marketing Coordinator

• Jun 2018 - Feb 2020

•Planned and executed against 12-month social media content calendar to increase brand awareness and drive sales •Create email campaigns for the Door Store and Windows resulting in a 20% open rate on MailChimp •Communicate with customers about customer referral program by sending customized promotional packages and $100 Amazon gift cards •Plan and coordinate marketing events such as Home, Garden, and Remodeling Show and New Construction March Madness Event at The Door Store and Windows •Collaborate with our marketing agency to achieve marketing goals and business objectives Show less

Marketing Intern

• Sep 2017 - Apr 2018

•Created and executed weekly content for the museum’s social media including, Instagram, Twitter, and Facebook, resulting in an increase in brand awareness and event attendees •Tracked and compiled earned and owned media analytics for museum •Submitted events, exhibitions, and content to online community calendars & tourism partners •Created and executed weekly content for the museum’s social media including, Instagram, Twitter, and Facebook, resulting in an increase in brand awareness and event attendees •Tracked and compiled earned and owned media analytics for museum •Submitted events, exhibitions, and content to online community calendars & tourism partners

Social Media Intern

• Jun 2017 - Aug 2017

•Scheduled posts and updates such as mass schedules, religious announcements, and Thomas More Campus Ministry information •Created Twitter account resulting in 7.5% increase congregation engagement •Scheduled posts and updates such as mass schedules, religious announcements, and Thomas More Campus Ministry information •Created Twitter account resulting in 7.5% increase congregation engagement

Facebook Intern

• Jun 2017 - Aug 2017

• Posted testimonies and information on Facebook about puppy raiser program resulting 11% member engagement increase rate and increase in community involvement • Raised awareness about donating to 4 Paws for Ability resulting in $1,000 donation increase and overreaching fundraiser goal • Posted testimonies and information on Facebook about puppy raiser program resulting 11% member engagement increase rate and increase in community involvement • Raised awareness about donating to 4 Paws for Ability resulting in $1,000 donation increase and overreaching fundraiser goal

Pool Hut/Member Service Desk

• May 2015 - Aug 2017