Experience

Labbrand Group

• China
• Business Consulting and Services
• 1 - 100 Employee

• Group Business Director & Strategy Director

  • Jan 2021 - Present

  Being the Strategy Director of Labbrand, Jane leads a team of 5 strategists, providing brand consulting services to companies of different scales from brand creation, rejuvenation to extension. Being the Group Business Director of Labbrand Group, Jane explores innovative ways together with the clients to bring their brand strategy to live through digital experience renovation and cultural transformation. Being the Strategy Director of Labbrand, Jane leads a team of 5 strategists, providing brand consulting services to companies of different scales from brand creation, rejuvenation to extension. Being the Group Business Director of Labbrand Group, Jane explores innovative ways together with the clients to bring their brand strategy to live through digital experience renovation and cultural transformation.



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• General Manager, Growth Strategy

  • Oct 2019 - Dec 2020

  During her service in Wavemaker, Jane helped the localization of new global OS, communication strategy of luxury brands, thought leadership of luxury category as well as business development. During her service in Wavemaker, Jane helped the localization of new global OS, communication strategy of luxury brands, thought leadership of luxury category as well as business development.



VML

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Strategy

  • Nov 2018 - Oct 2019

  During her service in VML Y&R, Jane led a team of 10 strategists, serving clients like Pepsi, Mary Kay, Friso on digital & social communication as well as digital platform building. During her service in VML Y&R, Jane led a team of 10 strategists, serving clients like Pepsi, Mary Kay, Friso on digital & social communication as well as digital platform building.



Interbrand

• United States
• Advertising Services
• 700 & Above Employee

• Senior Director, Strategy

  • Feb 2017 - Oct 2018

  Leading and cultivating a team of 10 brand consultants.Driving growth via growing current business and new leads.Organizer and keynote speaker of grand branding seminars, ie. Best China Brands and Best Taiwan Brands.

• Director, Strategy

  • Mar 2015 - Feb 2017

  Leading and cultivating a team of 5 senior strategists, working on projects of brand opportunity analysis, brand definition, brand architecture and portfolio management, brand verbal and visual identity, brand engagement, activation and governance, brand roadmap and communication, brand valuation, brand retail experience etc.Categories include: automobile and mobility, personal and household care, financial service, connectivity, eCommerce.Conducted 100+ top management interviews, moderated 10+ workshops, FGDs and indepth interviews.Also responsible for relationship management of existing clients and new biz opportunity exloration, beyond being a strategy leader.Also responsible for project planning and financial management, including quotation and contracting, time and risk management, profitability measurement, beyond strategy work delivery and QC.Thought leadership: initiates innovating and renovating brand consulting tools and research methodologies, taking charge of 2016 Best China Brands. Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Associate Planning Director

  • Jun 2013 - Feb 2015

  Strategy leader for for all 4 Pfizer Dietary Supplement brands, including Centrum, Caltrate, Pronutrients & Imedeen Strategy leader for for all 4 Pfizer Dietary Supplement brands, including Centrum, Caltrate, Pronutrients & Imedeen



Sapient

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Planning manager

  • Aug 2010 - May 2013



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Strategic Planner - Planning Manager

  • Aug 2006 - Aug 2010



Publicis Advertising

• Advertising Services
• 100 - 200 Employee

• Strategic Planner

  • Jun 2005 - Aug 2006

• Account Manager

  • Nov 2004 - Jun 2005



MullenLowe Group

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Account Executive-Senior Account Executive

  • Feb 2003 - Oct 2004