Experience

AMEC (Association of Mining and Exploration Companies)

• Australia
• Mining
• 1 - 100 Employee

• Membership and Sponsorship Manager | Queensland | New South Wales | Victoria

  • Jul 2023 - Present

  Australia



SynerJN

• Commercial and Corporate Consultant - Partnerships and Engagement Executive

  • Jul 2021 - Present

  Global Open to project consulting, Board, Advisory & Committee appointments. I work with clients to develop and execute: Business Strategy Sports Marketing Vertical and Horizontal Stakeholder Engagement Membership Engagement Partnerships Contract Negotiations Brand & IP Licensing GTM, Scale and Growth Strategy Digital Marketing Public Relations EVP and Employer Brand Sponsorship Event Production Commercial and Financial Reporting Community… Show more Open to project consulting, Board, Advisory & Committee appointments. I work with clients to develop and execute: Business Strategy Sports Marketing Vertical and Horizontal Stakeholder Engagement Membership Engagement Partnerships Contract Negotiations Brand & IP Licensing GTM, Scale and Growth Strategy Digital Marketing Public Relations EVP and Employer Brand Sponsorship Event Production Commercial and Financial Reporting Community Engagement Sponsorship and Fundraising CCO responsibilities Marketplace - GTM, PD, eCommerce & Fintech Advisor - Growth impact and innovative solutions, guiding brands and organisations into the global Digital Media ecosystem. Ideation and development of end to end opportunities. Video Games, Metaverse, Web3, GaaS. Monetization. Creating your presence and strengthening connections with your customers. Show less



Layer

• Australia
• Computer Games
• 1 - 100 Employee

• Global Licensing Lead - Sport, Media, Entertainment, Fashion, Video Game Publishers & Developers

  • Jan 2022 - Jan 2023

  Brisbane, Queensland, Australia Advisor to the co-founders. Providing commercial, industry insights, and guidance to navigate across Brand and IP Licensing, Digital Interactive, Metaverse, Video Game Publishers & Developer landscape. PR & stakeholder engagement. Layer's conduit to key global industry stakeholders, Industry Associations, Media, local & international Government Trade Departments to establish relationships maximising Layer's exposure. Creating partnerships & funding support to springboard & create a… Show more Advisor to the co-founders. Providing commercial, industry insights, and guidance to navigate across Brand and IP Licensing, Digital Interactive, Metaverse, Video Game Publishers & Developer landscape. PR & stakeholder engagement. Layer's conduit to key global industry stakeholders, Industry Associations, Media, local & international Government Trade Departments to establish relationships maximising Layer's exposure. Creating partnerships & funding support to springboard & create a platform for Layer in the global market. GTM Strategy & lead generation execution. Leveraging key industry stakeholders & influencers who can affect the success of Layer’s Market entry. Identifying & engaging early adopters, enabling Layer to quickly design & develop the UI and CI based on CX and UX. - Identify & segmentation of key industry stakeholders & audience to successfully execute strategies - Stakeholder Engagement - Content Marketing strategy - Industry Engagement & Networking - Omnichannel & multi-channel campaign development - Stakeholder - UX & CX design input - CRM analytics - Content acquisition for publication - Data driven lead generation strategy execution. Leveraging industry data & insights to formulate, scale & diversify missions - Customer Education: differentiation of FMCG licensing to the digital, interactive & video games licensing industry. Industry benchmarks, approval process, setting commercial, monetary & timeframe expectations. Understanding workflow, processes & best practice - Negotiate, draft, amend, execute agreements - Account & customer support

• Licensing Lead Consultant - Industry Engagement and Partnerships

  • Aug 2021 - Feb 2022

  Brisbane, Queensland, Australia Consultant - Advisory role - supporting Co-founders venture into the world of Video Games Development and Brand Licensing. Leveraging my network and insight to build the foundations of the platform - a marketplace creating an intersection between video games, metaverse & digital interactive, and brand &content licensing. Uplifting founders through personal introductions and industry engagement, both horizontal and vertical. Successfully securing Seed Funding - Personally… Show more Consultant - Advisory role - supporting Co-founders venture into the world of Video Games Development and Brand Licensing. Leveraging my network and insight to build the foundations of the platform - a marketplace creating an intersection between video games, metaverse & digital interactive, and brand &content licensing. Uplifting founders through personal introductions and industry engagement, both horizontal and vertical. Successfully securing Seed Funding - Personally investing know-how, insights, network, and credibility to leverage capital investment. Providing executive validation, backing idea and product market fit (PMF). Engaging the market prior to minimum viable product (MVP), providing proof for potential investors and clients.



Accelerate Partners APAC EMEA UCAN LATAM

• Consultant - Engagement and Partnerships Director

  • Jun 2016 - Jul 2021

  Global Consultant, to client including: Marketing & Communications Agency Blockchain Developer Lawtech - Legal Marketplace developer Developing strategic partnerships across the private and public sector. Client ambassador and brand champion. Market positioning GTM strategy Lead generator Identifying and cementing strategic long term partnerships.



AJEKA

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Executive Manager - Engagement and Partnerships - Corporate & Commercial Srategy

  • Sep 2019 - Jan 2021

  Brisbane, Australia Ajeka is a data and digital consultancy supporting the financial services industry. Supporting Ajeka's commercial & corporate strategy: Account Manager - supporting clients & consultants Brand Strategy - development & implementation of the overarching strategy People and Culture - development & implementation of the employer brand strategy, brand values. Setting the foundation for the Talent Attraction and Retention Strategy, CSR Program -… Show more Ajeka is a data and digital consultancy supporting the financial services industry. Supporting Ajeka's commercial & corporate strategy: Account Manager - supporting clients & consultants Brand Strategy - development & implementation of the overarching strategy People and Culture - development & implementation of the employer brand strategy, brand values. Setting the foundation for the Talent Attraction and Retention Strategy, CSR Program - initiation, research & development of the CSR program HR & Recruitment - HR generalist, Talent Resourcing, Policy & Governance, Resourcing Strategy - Agency account management Product Commercialisation Business Development Strategic Partnerships Engagement Strategist Led the talent career portfolio mapping, collaborating with clients, Universities, Microsoft & Amazon, to determine current workforce requirements, identify skills gaps & predict future workforce needs. Proactively closing evolving valuable skills gaps. Future proofing Ajeka & their employees. • Customer Acquisition - Vendor Panel Preferred Supplier - Growing Ajeka's client base from 1 to 16 financial institutions. •Product commercialisation Strategy - Diversifying Ajeka's value proposition, identifying & developing engagement pipelines & new channels to markets. •Marketing & PR Strategy - Initiating & developing strategic introductions. Positioning Ajeka as an industry thought leader & intermediary for Fintech & financial institutions, Consumer Data Rights and Open Banking. •Employer Brand Proposition as the Employer of Choice - Implementing & championing a culture of high performance collaboration in a supportive environment. Driving the attraction, engagement of new talent & retention. •Executive Support - Corporate Strategy - Providing informed recommendations cementing the foundations for Ajeka's long term strategic corporate & commercial strategy. Show less



Brisbane Sustainability Agency

• Australia
• Environmental Services
• 1 - 100 Employee

• Community Engagement Event Producer

  • May 2019 - Aug 2019

  Brisbane, Queensland, Australia Climate Week QLD - Speaker Series - Brisbane City Council and Queensland Government Department for Environment and Science joint project. Engaging the wider community during Al Gore's Climate Reality Project campaign in Australia. Defining the theme for each event with stakeholders. Led the identification and recruitment of expert panellists. Panellist content review and management. Identified strategic locations, sourced and secured venues for the 3 events. Content… Show more Climate Week QLD - Speaker Series - Brisbane City Council and Queensland Government Department for Environment and Science joint project. Engaging the wider community during Al Gore's Climate Reality Project campaign in Australia. Defining the theme for each event with stakeholders. Led the identification and recruitment of expert panellists. Panellist content review and management. Identified strategic locations, sourced and secured venues for the 3 events. Content acquisition, marketing and advertising of each event, tailoring the marketing collateral to the target audience, ensuring a tailored approach to the language and content delivered. Show less



Business South Bank

• Australia
• Civic and Social Organizations
• 1 - 100 Employee

• Membership (Stakeholder Engagement/ Partnerships/ Sponsorship/ Networking/ Committees)

  • Aug 2016 - Apr 2019

  Representing 160+ organisations, contributing to the strategic direction & economic development of a highly successful precinct & membership engagement program. A highly respected conduit, enriching & enhancing relationships with a personal value proposition. Achieving: - Unrivalled membership attraction & highest stakeholder engagement in BSB history - Initiated strategic introductions resulting in fruitful partnerships, collaborations & sponsorship deals for countless private &… Show more Representing 160+ organisations, contributing to the strategic direction & economic development of a highly successful precinct & membership engagement program. A highly respected conduit, enriching & enhancing relationships with a personal value proposition. Achieving: - Unrivalled membership attraction & highest stakeholder engagement in BSB history - Initiated strategic introductions resulting in fruitful partnerships, collaborations & sponsorship deals for countless private & public sector organisations. - Heightened stakeholder & member exposure through strategic PR campaigns, communication, marketing, & sponsorship propositions. - Secured increased private & public sector support, donations & sponsorship across the BSB program. - Heightened profile, support & engagement for the Sustainability Sub Committee's program & initiatives from private & public sector departments & individuals as Committee Secretary. Developing a more articulate member value proposition and expert stakeholder stewardship: - attrition decreased by 22% in the 1st year, maintaining 4% attrition yr on yr - increased the renewal rate in first year by 20%, maintaining 96% renewal yr on yr - 35%+ membership growth - increased stakeholder engagement by 30% across the BSB program. Representing a diverse cross section of private, public sector & NFPs. Acting as a vertical engagement channel as the precinct representative and voice, & horizontal engagement conduit instrumental in nurturing & developing a collaborative & supportive network, ensuring true alignment & ongoing development of the BSB program. Astute relationship cultivator, initiating & facilitating B2B & B2C opportunities and partnerships between member organisations, and BSB. An innate ability to identify & engage key industry stakeholders within organisations. BSB is a highly respected advocate, providing key stakeholders (the state government and city council) with informed and insightful, proactive solutions & advice.

• Membership Committee Secretary

  • Aug 2016 - Apr 2019

  Brisbane, Australia

• Sustainability Committee Secretary

  • Aug 2016 - Apr 2019

  Brisbane

• Showcase Tradeshow Committee Secretary

  • Aug 2016 - Aug 2018

  Brisbane



Retail Performance Research - Property Management Customer Service Quality Auditing

• Precinct (Retail) and Customer Service Auditor - Brisbane Airport Corporation

  • 2013 - Oct 2016

  Brisbane, Australia Property Management Customer Service, and Airport Service Quality Auditing as part of BAC and Tennant customer satisfaction continuous improvement strategy. Auditing the relationship between airport service quality, passenger satisfaction, and behavioural intentions. Reporting to BAC Portfolio Management of (International and Domestic terminals and related properties), and major retail tenants ( Spotless, and Australian Way - AWPL). Acting in an independent capacity to review the… Show more Property Management Customer Service, and Airport Service Quality Auditing as part of BAC and Tennant customer satisfaction continuous improvement strategy. Auditing the relationship between airport service quality, passenger satisfaction, and behavioural intentions. Reporting to BAC Portfolio Management of (International and Domestic terminals and related properties), and major retail tenants ( Spotless, and Australian Way - AWPL). Acting in an independent capacity to review the quality of customer service between owners and retail tenants, tenants and customers. Report compilation and evaluation across set KPI's, including Airport and Retail marketing, corporate values and branding: - Staff review and interview - Customer review and interview - customer service audit - product quality check - stock level and presentation audit - marketing strategy execution - product placement, promotion and pricing - wayfinding and precinct knowledge - effective airport wayfinding, helping passengers navigate the terminal and access services through traditional signage and digital solutions. - facilities, and environmental quality management - WH&S compliance review Show less



Sega of America, Inc.

• United States
• Computer Games
• 200 - 300 Employee

• Global Brand Licensing Manager SEGA - Games Publishing, Sports Marketing, Music and Film (ex. Japan)

  • Mar 2009 - Jan 2010

  London, United Kingdom Ownership of the Global Licensing program across Sega's key portfolio of properties. Management of high profile commercial partnerships and negotiations - brand, sports marketing, film music et al Negotiation of international commercial deals with partners and sponsors for key products. Delivering within tight time frames and budgets, consistently on time and below budget, exceeding targets and expectations. Driving the brand partnership's licensing program -… Show more Ownership of the Global Licensing program across Sega's key portfolio of properties. Management of high profile commercial partnerships and negotiations - brand, sports marketing, film music et al Negotiation of international commercial deals with partners and sponsors for key products. Delivering within tight time frames and budgets, consistently on time and below budget, exceeding targets and expectations. Driving the brand partnership's licensing program - providing advice and guidance across global regional commercial and marketing campaigns. Responsible for sign off across all Product and Marketing Compliance - Brand assurance ensuring all content, creative, products, print, press, and digital meets brand standards and regulatory compliance. Executive and Board reporting. Show less



Sky

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Projects and Planning - People and Culture

  • Sep 2005 - Mar 2009

  London, United Kingdom Delivery of Corporate Projects and Planning Strategy, People and Culture. Delivering campaigns and projects across BSKYB, industry and News Corp organisations. Working group - People stakeholder - Data Protection Procurement - Tender Evaluation Panel Events Management - evaluating suppliers based on their technical ability, the price point, quality of goods or services, and track record. Offering recommendations to the procurement portfolio manager offering guidance and steering… Show more Delivery of Corporate Projects and Planning Strategy, People and Culture. Delivering campaigns and projects across BSKYB, industry and News Corp organisations. Working group - People stakeholder - Data Protection Procurement - Tender Evaluation Panel Events Management - evaluating suppliers based on their technical ability, the price point, quality of goods or services, and track record. Offering recommendations to the procurement portfolio manager offering guidance and steering their final decision. Executive Board Assistant and Executive Board report collation for People and Culture. Communications and Brand Marketing - coordination of internal and external communications, corporate publications and presentations across all media platforms and channels for regional and international distribution. Event management of corporate events, international webinars, workshops, and team building, CSR engagement projects. Show less



warner bros

• United States
• Media Production
• 1 - 100 Employee

• Licensing - Football and Consumer Products EMEA

  • May 2005 - Sep 2005

  London, United Kingdom Brought on board to leverage from my experience and relationships with UEFA and AC Milan and other high profile football associations and clubs. Steering Committee Member - Football Licensing Brand Assurance Steering Committee. Conduit offering personal stewarding through the operational commercial process with new high profile partnerships and internal cross functional teams. Providing guidance through the on boarding, product, and industry, maintaining existing relationships… Show more Brought on board to leverage from my experience and relationships with UEFA and AC Milan and other high profile football associations and clubs. Steering Committee Member - Football Licensing Brand Assurance Steering Committee. Conduit offering personal stewarding through the operational commercial process with new high profile partnerships and internal cross functional teams. Providing guidance through the on boarding, product, and industry, maintaining existing relationships with 3rd party European brand licensees. Managing relationship across the entire consumer product and merchandise range, collaboratively engaging with cross functional departments including internal marketing, finance and licensing departments in line with US HQ. Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Board Member - Works Council - (The Netherlands)

  • Oct 2002 - Jan 2005

  Amsterdam Elected Board Member - Works Council (Employee Relations/Forum) (Advocacy/HR) Advising and consulting in the interests of adidas, the local and expat employee base. During my tenure we consulted, provided recommendations and advice to support the successful: - implementation of 'core business hours' across addias Benelux. Offering adidas a more efficient operational framework, increasing employee flexibility. - implementation of the Global adidas Performance… Show more Elected Board Member - Works Council (Employee Relations/Forum) (Advocacy/HR) Advising and consulting in the interests of adidas, the local and expat employee base. During my tenure we consulted, provided recommendations and advice to support the successful: - implementation of 'core business hours' across addias Benelux. Offering adidas a more efficient operational framework, increasing employee flexibility. - implementation of the Global adidas Performance Review and Reward Scheme. Core responsibilities: - the review, monitoring and consultation on best practice guidance and implementation, of intra company, European and Dutch Government directives and policies. - draft and disseminate communications across the adidas companies pertaining to the above, the Works Council program, as well as all decisions and recommendations. - provide support for the implementation of corporate decisions, following consultation,review and assessment. - proactively gain insight and consult external counsel pertaining to matters relating to employment law and expat conditions. - monitor local and European regulations to ensure compliance and consistency throughout the adidas group. - remain current in practising and understanding the regulatory obligations of The Board and The Board Members. Attend development sessions and forums.

• Global Brand Licensing Asst Controller - Royalty Analyst, Brand Assurance Video Games, Sponsorship

  • 1999 - 2005

  Amsterdam Area, Netherlands Liaison for key partners/ stakeholders, both internal and external across 3rd party licenses, international governing bodies and government departments, gaming publishers and agencies, sport agencies, manufacturers, distributors and sponsors, professional Teams and Athletes. Worldwide license negotiation, reporting and analysis. Board reporting.

• Assistant Company Secretary

  • Dec 1999 - Dec 2000

  Amsterdam, North Holland, Netherlands

• Assistant To General Counsel

  • Dec 1999 - Dec 2000

  Amsterdam



TaylorMade Golf Company

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Global Assistant Controller - License and Royaly Analyst

  • 1999 - 2005

  Amsterdam, North Holland, Netherlands



Salomon

• France
• Sporting Goods
• 700 & Above Employee

• Global Assistant Controller - License and Royalty Analyst

  • 1999 - 2005

  Amsterdam, North Holland, Netherlands



Diving Center La Sirena

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Assistant Operations Manager - Business Development and Marketing

  • Apr 1999 - Aug 1999

  L'Estartit Costa Brava Spsin Tour Operator



Hotel Les Clarines - Go go Tours

• Hospitality Coordinator

  • Sep 1998 - Apr 1999

  Led Menuires France



CHATEAU DU BLUIZARD

• France
• Farming
• 1 - 100 Employee

• Vendange

  • Jan 1998 - Jan 1999

  Le Bluizard, 69460 Saint-Étienne-la-Varenne, France Beaujelouis grape harvest



World Expo 98 Portugal

• Australian Delegate

  • Jan 1998 - Oct 1998

  Lisbon Area, Portugal