Creative Services Operations Director

• Apr 2015 - Present

Responsible for all creative operations throughout the Derse creative enterprise. Responsible for directing Derse's creative pipeline to talent for creative excellence. Define and implement processes to ensure cross-functional teams work effectively and collaboratively. We strive for fluidity and easy communication within tight frameworks. Increasin efficiencies by continuously developing improvements to processes, tools and infrastructure, and adapt as the company scales and needs change. Establishes communication and approvals protocol between the Creative Dept’s and the company at large’s internal stakeholder and protocol for organizing creative reviews with all necessary stakeholders, consolidating revisions for designers and keeping projects on track. This includes: running daily scrum assigning projects and flagging hurdles for all divisions. Deliver weekly executive reports on resourcing needs, use and pipeline, prioritized projects and budget work with the Creative Depts’ individual directors acoss Design, CX and Multimedia to create best practices and schedules for deliverables, timelines, and notifications for all creative requests in. Coordinate project workflow, scheduling, and delivery to ensure projects run smoothly. Identify project risks and prepare solutions and contingency plans. Recommends work goals, measurements, and training requirements necessary to provide both profitable and quality service to our internal clients. Partners to Executive Creative Directors and leadership. Provides leadership, motivation and direction and conveys the vision and values of Derse, always! Show less

Manager of Creative

• Dec 2010 - Present

Central point for all things Creative at Derse. Strategically matches talent to opportunities while monitoring performance. Leads and inspires while overseeing and directing the integration of holistic efforts for the corporate creative group (Experiential Marketing, Event Planning, Strategic Services, MMD and Design). Define, document and manage the creative design process, develops and manages a solid team of think-tank talent. We create and cultivate a culture of innovation, creative excellence and accountability! We ensures high quality strategic and holistic deliverable's. Show less

Creative Operations Director

• Jan 2007 - Present

Production Manager

• Dec 2009 - 2010

Experiential Marketing, Production Manager Edit Derse Privately Held; Marketing and Advertising industry Derse is a complete face-to-face marketing agency with a smarter approach to building client sales and managing their trade show, marketing environment and event programs. Derse helps organizations align face-to-face marketing efforts with broader business strategies through: • Experiential Marketing strategies that help increase your sales • Program management tactics that help you control and reduce costs • Creative architectural and graphic solutions that attract your target audience Show less

Events Producer

• Jan 2007 - 2009

Derse is a complete face-to-face marketing agency with a smarter approach to building client sales and managing their trade show, marketing environment and event programs. Derse helps organizations align face-to-face marketing efforts with broader business strategies through: • Experiential Marketing strategies that help increase your sales • Program management tactics that help you control and reduce costs • Creative architectural and graphic solutions that attract your target audience Show less

Convention & Meetings Manager

• Jan 2002 - Jan 2007

Designed and executed innovative events for the National Funeral Directors Association on local, national and international levels. Provided direction to the Executive Board, CEO. Provided leadership, vision and management to the Meetings and Exhibits staff. Coached, trained and developed group, which included the areas of current and future budgeting, planning, resource allocation, and implementation of best practices. Strategically directed and implemented events to maximize value for attendees. Developed meeting strategies and plans that anticipated and reflected the changing needs of the Funeral Industry. Directed the day-to-day responsibilities of the department to meet deadlines, monitor long-range goals and programs. Developed experiential strategies while providing direction and oversight for all NFDA meetings and annual exposition in excess of 7,000 attendees. Evaluated and evaluated proposed sites for the Annual Meeting and other meetings held by NFDA and the subspecialty groups. Directed the Program function, including oversight of the submission process and program development for the Annual Meeting. Oversaw the development of the program, brochures, programs-at-a-glance, exhibitor prospectuses, and other applications for all meetings. Directed all activities related to the exhibits of the Annual meetings and any other meetings requiring exhibit direction. Expanded exhibit space/services at the Annual Meeting and other meetings and conferences (including subspecialties). Identified efficiencies and areas of financial opportunities in all areas of meeting management. Ensured NFDA best prices for all services (hotels, food and beverage, AV, etc.) by constant evaluation of vendors and services. Identified and recommended opportunities to increase revenue, including recommendation of registration, exhibit fees, etc. Provided staff support to the committees, Annual Meeting (FAMIC). Show less

Corporate Events Manager

• 1991 - 1998