Chief Marketing Officer

• May 2022 - Present

Director of Global Marketing

• Jan 2022 - Present

Freelance Creatives, Branding and Marketing Communications

• Jul 2021 - Present

working for multiple local and international clients with services that range from creatives and design, branding, product shoots and styling, to marketing communications solutions. clients: Arce Dairy Ice Cream, Digicraft Design, Shelmed Cottage Treasures, Scene Stealer, Food for the Gut, Mother Packers, Immortal Project working for multiple local and international clients with services that range from creatives and design, branding, product shoots and styling, to marketing communications solutions. clients: Arce Dairy Ice Cream, Digicraft Design, Shelmed Cottage Treasures, Scene Stealer, Food for the Gut, Mother Packers, Immortal Project

Assistant Marketing and Communications Manager

• Oct 2015 - Dec 2020

Nominated as Leader of the Quarter last April 2019Overview of Responsibilities: - overseeing and managing the Marketing Team and reporting to the Director of Marketing Communications- project manager and creative director for marketing communications and promotional efforts- marketing solution and activation (concept decks, campaign proposals, marketing plans, event plans, reports, post-event reports/presentations)- creative solutions (layout, photo editing, digital painting/manipulation, brochures/e-brochures, magazines, flyers, etc.)- advertising materials (copywriting, layout, design, concepts and campaigns, etc.)- branding & Identity (logo, ID, letterhead, envelope, brand standards)- digital marketing (social media, analytics, online optimization, OTAs etc.)- public relations (PR strategy, promotional events, press releases, media kits, partnerships, content writing)- photography and video materials (story board, styling, script, shot-list, basic video editing, photoshoots, direction)- writes for newsletters, websites, ads, storyboards, photo releases, announcements, templates, press releases, social media, collaterals- visual merchandising for F&B outlets and other collaterals for dining- manages and create content - F&B microsite (dining.marriottmanila.com) Other Tasks: - supervise brand standard photoshoots with Marriott International accredited photographers and stylists for both Marriott Hotel Manila and Courtyard By Marriott Iloilo- aid and train Marketing Manager counterparts for cluster hotels (Sheraton Manila Hotel and Courtyard By Marriott Iloilo)- part of the team that created and spearheads the prestigious Marry Me at Marriott annual bridal show (from 2013 to 2019) - consistent 96% - 100% score for branding compliance on annual Brand Standard Audit of Marriott International - maintained a consistent 100% score in the monthly Marriott Enterprise Property Information Center Scorecard for property content and assets Show less

Senior Graphic Designer

• May 2013 - Dec 2020

Awarded last May 2014 as the "Supervisor of the year -Heart of the House for 2013"Awarded last Sept 2013 as the "supervisor of the quarter - heart of the house for 3rd quarter of 2013"Handles the creatives and branding for the whole hotel. Creatives for all Marketing and Advertising collaterals for the whole hotel (Rooms, Sales, Food and beverage, Weddings, Events, Spa, HR, Housekeeping etc.) including but not limited to the ff:- design, layout, conceptualization, copywriting - final artwork preparation- specifications for paper, printing, finishing and materials - photography- monitoring Responsible for:- Monitoring and Production of Visual collaterals for the whole hotel- Branding (ensures the Standards are applied and properly executed) - Handles transactions with suppliers for project detailing and materials (ex brochures, menus, posters, tags, laundry bags, chefs uniforms, etc...) - Digital media materials ( signages, tv wall, lcd panels, Electronic Direct Mailing etc.- Coordinates with the regional office for Brand Standards implementation for all Collaterals- Preparation of reports, presentations and AVPs- designs and all artworks for the whole hotel Other tasks: - Assists in Public Relations and Marketing needs - press rounds and assisting media - hotel website management Show less

Graphic Designer

• Oct 2010 - Dec 2020

• handled all the creative requirements for the whole hotel• creates concepts, layouts and final art for digital and actual• oversee printing procedures, photography and production of collaterals• creates concepts, layouts and final art for digital and actual• others: electronic direct mail content design, social media postings,• website content materials, client interaction (bloggers, press), copywriting, organizational and administrative tasks, other marketing tasks• helped setting up social media acounts of the property in 2011 (140K+followers to date in Facebook) Show less

Freelance Creative. Designer

• Mar 2009 - Oct 2010

As a freelance creative designer/ artist, I was able to offer services such as advertising solutions, brand/corporate identity and any other related creative requirements the client requires. Examples of such services are listed below: 1. Corporate Identity for JRAM design and build (architectural and construction services) logo design, ID, letterhead, envelope, shirt design, calling card 2. Corporate Identity for Metrovision (An organization of Ophthalmologist and Optometrist) Logo design with rationale, ID, letterhead, envelope, calling card and ID 3. Corporate Identity for New Vision (An organization under Metrovision) Logo design with rationale, ID, letterhead, envelope, calling card and ID 4. Ceiling painting for Philconspecs (architectural and construction) Project director and artist for an estimate of 12 ft x 22 ft ceiling painting of an old world map (dome and flat surfaces) for the company's office. (Media used: oil paint, touches of acrylic paint, on wood) Show less

Graphic Designer

• Jun 2008 - Feb 2009

• layout, design, printing and booth designs for malls, events etc. • worked with clients such as Cartoon Network, DC, Marvel, Barbie etc. • Visual Merchandising • on-site installations • layout, design, printing and booth designs for malls, events etc. • worked with clients such as Cartoon Network, DC, Marvel, Barbie etc. • Visual Merchandising • on-site installations