Jane Harvey

Multi-Channel Marketing Promotion Lead at Aquent
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Contact Information
us****@****om
(386) 825-5501
Location
Bethlehem, Pennsylvania, United States, US

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5.0

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Kathryn Haydon

Jane has a keen ability to understand, synthesize, and simplify concepts both linguistically and visually in projects large and small. She works hard to understand the substance of a project before diving into the design; her ability to sense gaps and ask questions helps her clients home in on exactly what they want to communicate. Jane's design skills are second to none. She has a wide range of artistic talent, from graphic recording to sketching to digital design, and is able to draw upon her finely tuned skills to create just the right design for the job. Even so, Jane is more than a designer; working with her on a design project always yields fresh insights into business strategy and messaging.

Allison Herald

I would highly recommend Jane as a creative writer. She is responsive, presents multiple recommendations and insights to consider in creative campaigns. She is thorough and if there is an opportunity, I would engage her again without hesitation.

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Credentials

  • Leading for Creativity
    IDEO U
    Oct, 2016
    - Nov, 2024
  • IDEO U Coach/Mentor
    -
    Jul, 2016
    - Nov, 2024
  • Storytelling for Influence
    IDEO U
    Mar, 2016
    - Nov, 2024

Experience

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Multi-Channel Marketing Promotion Lead
      • Dec 2019 - Present

      Pharma/Healthcare: Multi-Channel Marketing Promotion Lead, AQUENT | 2019-present Contractor for Organon 2021-present | Contractor for Merck & Co., 2019-2021 | Lansdale, PA • Led healthcare promotional execution for physician and patient on immunology product RENFLEXIS, and biosimilars portfolio • Led digital strategy and content plan including customer journeys, digital campaigns • Managed/created/improved/developed multi-channel marketing and sales content (media, web, social, video, exhibit, print) and core messaging • Utilized data insights and customer market research to problem solve and identify solutions • Collaborated with internal cross-functional teams including regulatory and medical/legal, and external agencies and vendors to champion and deliver on brand objectives • Agile project management • Helped shape brand strategy and accelerated tactical plan for spin-off from Merck to Organon Show less

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Client Manager
      • Jun 2018 - Dec 2019

      Contractor for Janssen Pharmaceuticals, Titusville, NJ • Account Manager for in-house agency managing professional promotion in metabolic and immunology franchises and corporate initiatives • Partnered with marketing on execution of their strategy through design, production, build, and digital deployment • Coordinated submissions for legal/compliance/regulatory review using Veeva Vault PromoMats: meta-data, annotations, sourcing • Managed budgets and monthly billing • Pitched for new internal business and consulted on capabilities presentations Show less

  • Independent
    • United States
    • Art Director and Visual Consultant
      • Sep 2013 - Jun 2018

      Marketing and Design: small business, healthcare, and education • Quality insights and problem solving to design meaningful, targeted content for customer engagement and best user experience • Graphic design, production and content management: Display ads, branding, concepts, content marketing, copywriting and storytelling, data visualization, HTML e-mail, exhibit graphics, interactive PDFs, icons, brochures, illustration, infographics, information design, lead generation, logos, social media, presentations, style guides, training guides, video storyboards and scripts, web design Graphic Facilitation and Visual Scribing at live meetings: National and regional healthcare, government and education Learning and Development: IdeoU Coach—Storytelling, Leadership courses Developed MOOC (massive open online course) for Buffalo State College Show less

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Creative Director
      • Nov 2015 - Dec 2016

      Contractor for Merck & Co, Inc., Upper Gwynned, PA • Piloted a partnership with medical writer for the ISENTRESS brand to develop, evaluate and evolve physician marketing tactics • Strategized with marketing and market research for fast, effective solutions • Facilitated creative thinking sessions • Maximized multi-channel content with adherence to brand strategy, brand guidelines, content management system and regulatory submission process Contractor for Merck & Co, Inc., Upper Gwynned, PA • Piloted a partnership with medical writer for the ISENTRESS brand to develop, evaluate and evolve physician marketing tactics • Strategized with marketing and market research for fast, effective solutions • Facilitated creative thinking sessions • Maximized multi-channel content with adherence to brand strategy, brand guidelines, content management system and regulatory submission process

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Creative Manager
      • Jun 1996 - Sep 2013

      Creative Manager, Marketing Communications | Merck & Co., Inc. US Division 2009–2013 • Internal art direction for market-leading global pediatric vaccine franchise, $3B global hospital product franchise and US $1B diabetes franchise • Partnered with marketing on positioning, market research, and campaigns • Directed creative strategy and brand imagery • Executed design and concept development for multi-channel digital, print and display promotion for physician and consumer • Managed contract design team, agencies and vendors • Directed photo shoots, product branding, content, digital assets • Contributed to sales consistently above % plan. Delivered annual savings of $1-2M Art Director, Marketing Communications | International Division Merck & Co., Inc. 2001–2008 • Led creative decisions on global product launches and branding development for HIV, migraine, and antibiotic categories • Agency, vendor and contractor selection and relationship management • Created rapid-process highly successful ad prototypes for new-product licensing presentations with multiple internal awards. Merck Marketing Awards: Operational Process, Marketing Services Team, HIV Franchise, Implementation, Collaboration, Sequenced Growth Sr. Graphic Designer, Worldwide Human Health Marketing | Int'l Division Merck & Co., Inc. 1996–2001 Graphic design for international core product promotion, medical education, speaker programs, congresses, and market research. Awards: Rx Club, Graphic Design USA, Association of Graphic Communications Show less

Education

  • Parsons School of Design
    B.F.A., Communication Design
    1983 - 1988
  • Buffalo State College
    M.Sc., Creativity, Innovation, Creative Problem Solving & Change Leadership
    2013 - 2015

Community

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