Experience

LIFT Creative, Inc.

• United States
• Design
• 1 - 100 Employee

• Owner

  • 1991 - Present

  Manages the creative and financial functions of the agency. Passionate about leading and inspiring the agency to achieve design and branding solutions that solve problems. Professional experience in branding and marketing strategy, packaging design, corporate culture programs and promotion initiatives. Leads the firm in creating designs and strategies resulting in the conceptual development of new brands and revitalization of existing brands, brand architecture analysis and design, strategic brand positioning, competitive category analysis, visual and verbal brand identity development, promotional and employee cultural programs for start-up, established, and Fortune 500 companies. Show less


CokerGolley Ltd
• Owner

  • 1991 - 1998


The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Consultant/Project Manager/Designer

  • 1987 - 1991

  Managed design development, production and market implementation of numerous packaging initiatives as well as national promotional programs. Participated in and lead packaging and promotion initiatives from inception through execution and completion including packaging rebranding for Minute Maid Orange Soda and Caffeine Free Coca-Cola Classic. Designs for Cherry Coke packaging are included in “The Look of the Century” from Cooper-Hewitt, The National Design Museum and The Smithsonian Institute. Show less



American Industrial Design

• Industrial Designer

  • 1985 - 1987

  As an Industrial Designer, participated in design initiatives for innovative soft drink vending and fountain equipment, boating and fishing accessories, and many other ergonomic and human factors projects. As an Industrial Designer, participated in design initiatives for innovative soft drink vending and fountain equipment, boating and fishing accessories, and many other ergonomic and human factors projects.