Experience

La Brigade de Buyer North America

• United States
• Manufacturing
• 1 - 100 Employee

• Content Marketing Associate

  • Apr 2023 - Present

  • Overseeing and managing all content needs across 3 brands • Using global business strategy developed by management to build impactful plans that drive Consumer Awareness, Brand Image, DtC traffic and conversion - Build strategies aimed at driving traffic and conversion per our global plan. - Using global business strategy, build impactful multichannel content strategy for DtC • Develop Marketing Calendar Details - Identify specific content and activations - Lead content development and collaborate with Social Media & Influencer Marketing Specialist to identify how to create content through photo & video shoots, influencers, or UGC. - Use a multi-channel approach to leverage content creation for greater impact • DtC support – traffic to site - Support E-Commerce team - Write copy and identify images in paid ads and newsletters. - Collaborate to align promotions with strategy and KPI objectives - Create newsletters - Identify and enhance site traffic - SEO opportunities • DtC support – on site - Collaborate with E-Commerce manager to identify site enhancements - Manage Blog content – ideate topics and write blogs - Manage Site content – imagery and copy for categories, products, etc. Identify Content needs to support brand on-site and in communications. - Develop landing pages, homepages, and blogs in Shopify and GemPages - Write PDP copy, identify images, and ideate page enhancements • Customer Journey - Collaborate with Ecommerce Manager to deliver optimal customer journey and experience - Initiate and manage a successful subscriber acquisition program - Manage a dynamic and engaging customer experience program, online and offline - Collaborate with Operations to improve Customer Service Show less



ONE Jeanswear Group

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Assistant Marketing Coordinator

  • Feb 2022 - Apr 2023

  - Managing and creating engaging content across social media platforms.- Conducting research on digital marketing and industry trends. - Ideating seasonal content themes and creative executions.- Monitoring press inquiries across multiple brands and overseeing public relations needs.- Coordinating with sales and design teams to align on seasonal product focuses.

• Marketing Intern

  • Oct 2021 - Feb 2022

  - Developed seasonal social media and influencer marketing strategies.- Aligned with the sales team on product focuses and corresponding retailer availability for social media calendarizing. - Designed and created seasonal lookbooks, brand logos, and in store signage.- Assisted with photoshoots.



Foreign Affairs Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Advertising Intern

  • Feb 2021 - May 2021

  - Planned programming and marketing for live and virtual events with the Event Manager. - Conducted advertising research of the competitive set using MediaRadar. - Developed and created advertising and public relations materials. - Planned programming and marketing for live and virtual events with the Event Manager. - Conducted advertising research of the competitive set using MediaRadar. - Developed and created advertising and public relations materials.



The Marist Institute for Public Opinion (MIPO) Marist Poll

• Interviewer for Marist College Institute for Public Opinion

  • Jan 2020 - Jan 2021

  - Conducted research through phone interviews and coded precise and accurate data. - Conducted research through phone interviews and coded precise and accurate data.



CAPOZZIELLO & CAPOZZIELLO, LLC

• United States
• 1 - 100 Employee

• Legal Secretary

  • May 2018 - Aug 2019

  - Composed records and paperwork, and documented data through Excel. - Composed records and paperwork, and documented data through Excel.