Experience

Australian Pharmaceutical Publishing Company (APPco)

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Communications Manager

  • Aug 2017 - Present

  The Australian Journal of Pharmacy (APPco publication) Established marketing communications function for this market-leading publisher. Responsible for all planning, execution and monitoring of marcomm activities, including: - Development, marketing and delivery of client-sponsored videos and webinars in close liaison with clients (pharmacy industry), and their subsequent distribution to AJP’s national audience of pharmacists across its digital platforms (41,000+ registered users) - Creation and execution of communication strategy to bring website users from an ‘open’ site to ‘registered-only’, resulting in better-targeted, sizeable audience (41,000+ registered users) - Content creation for monthly e-newsletters: continuous professional development (CPD) for pharmacists (distribution: 22,000+) and ‘marketing insights’ newsletter for marketers and advertisers in the pharmacy space (distribution: 900+) - Provision of marcomm support for sales team including new product development and preparation of proposals and presentations



Mental Health First Aid® Australia

• Australia
• Mental Health Care
• 1 - 100 Employee

• Mental Health First Aid Instructor

  • Apr 2018 - Present



Back to Work Leman

• President

  • Sep 2015 - Dec 2016

  Back to Work Leman is an outplacement services association, assisting jobseekers in the Lake Geneva basin. My roles included: - Interim president (Jun-Nov 16) – met all association’s presidency goals before returning to Sydney: organised and presided over annual general meeting; recruited new committee members and president - Committee member - successful projects included: created new (French) website, scoped project, tender process and site content development; executed re-branding initiative - Coordinator of Change and Wellbeing ‘hub’ – supervised program of training sessions for members, in areas such as mindfulness, NLP, mindfulness and other stress-reduction techniques



BlandsLaw

• Australia
• Legal Services
• 1 - 100 Employee

• Contractor - Marketing Communications

  • Oct 2012 - Nov 2014

  - Collaborated with external agency to upgrade website, and created site content - see www.blandslaw.com.au - Edited white papers, case studies, blogs and legal articles for non-legal audiences - Managed content for digital marketing mediums including blogs, regular newsletters and social media - Collaborated with executives to deliver thought leadership program including series of regular webinars, guest blogs and presentations - Collaborated with external agency to upgrade website, and created site content - see www.blandslaw.com.au - Edited white papers, case studies, blogs and legal articles for non-legal audiences - Managed content for digital marketing mediums including blogs, regular newsletters and social media - Collaborated with executives to deliver thought leadership program including series of regular webinars, guest blogs and presentations



Life Ed | Healthy Harold

• Australia
• Education
• 1 - 100 Employee

• Contractor - Copywriter

  • Aug 2011 - Oct 2011

   Wrote online content to recruit people in support of annual ‘Ocsober’ fundraising campaign  Wrote online content to recruit people in support of annual ‘Ocsober’ fundraising campaign



Blue Mountains International Hotel Management School

• Australia
• Hospitality
• 100 - 200 Employee

• Contractor - Copywriter

  • Feb 2011 - Apr 2011

  Wrote 20 alumni profiles for hotel school’s 20th anniversary publication, ‘20 Success Stories’ Wrote 20 alumni profiles for hotel school’s 20th anniversary publication, ‘20 Success Stories’



Herbert Smith Freehills

• United Kingdom
• Law Practice
• 700 & Above Employee

• Internal Communications Manager

  • May 2001 - Apr 2002

  Managed internal communications in support of firm-wide change management program Collaborated with partners and cross-functional teams to facilitate change throughout organisation, in support of revised vision, mission and charter: - Delivered internal change communications plan in support of firm’s revised brand values - Built cross-functional and cross-hierarchical relationships to ensure adoption of change program - Supported leadership in the writing and development of presentations and speeches - Designed and delivered training to lawyers on how to write user-friendly articles for publication - Sourced and edited intranet news articles from all areas of the firm



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Internal Communications Consultant

  • Mar 2000 - Nov 2000

  Accenture and Microsoft joint venture: Avanade Laid foundations for desired Avanade culture during start-up, through establishment of communication channels, in support of internal communication, recruitment and marketing:- Created internal communications channels for new company including establishment of intranet and coordination of all face to face / videoconference communication activities. - Implemented recruitment communications to prospective Avanade employees.- Equipped Avanade’s key sales channels to understand and sell joint venture to clients.Accenture and Pacific Dunlop Shared Services joint venture: NovareDelivered series of internal communication activities to support the transfer of employees from Pacific Dunlop (Australian manufacturer) to Novare. This entailed informing Pacific Dunlop employees of the forthcoming change in employer, through to managing their transition to Novare: - Created and disseminated messages from leadership in all three organisations to transferring employees.- Organised successful new company launch event (approx. 400 people).

• Global Internal Communications Specialist

  • Nov 1998 - Mar 2000

  Accenture UK and Philippines Provided internal communication services to Accenture executives, through a range of global campaigns: - Developed content for global internal communication channels including video ‘magazine’ and multi-lingual printed magazine, to connect geographically diverse employees.- Developed and presented ‘best practice’ internal communications toolkits in CD-ROM and intranet formats, to facilitate consistent communications throughout regional offices. - Planned and implemented global Year 2000 Readiness communications campaign, in conjunction with colleagues in 500 locations across 25 countries, to manage perceived Year 2000 risks.



Veolia UK

• Environmental Services
• 700 & Above Employee

• Corporate Communications Manager

  • Oct 1993 - Oct 1998

  Managed external and internal communication for rapidly-expanding group of companies. Headed a team of three staff, and set and controlled annual budgets. Simultaneously pursued formal communication qualification during first two years of position.- Managed brand and reputation of group through visual identity, media relations, PR, crisis management, sponsorship and events - Developed crisis management plans in conjunction with leadership, briefed executive for media interviews- Wrote and produced corporate and sales literature, PR and press materials, and exhibition collateral. - Developed company’s first website, including commissioning of design agencies and copywriters - Delivered events including official launches of energy-from-waste facilities to raise media and community profile, and internal management conferences to improve employee engagement- Editor of regular internal magazine with UK-wide audience of 6,000

• Marketing Assistant, Bilingual PA to Leadership

  • Mar 1991 - Oct 1993