Experience

Coeliac UK
• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee
• Director of Marketing & Digital

  • Feb 2021 - Present


Self-employed

• Real Estate
• 1 - 100 Employee

• Director

  • Oct 2018 - Sep 2021

  Senior Integrated Marketing Consultant with specialism in creating and implementing campaigns that impact the bottom line not just generate 'likes'. I can work autonomously or as part of a team, but always hit the ground running, and my years of agency experience means I am adept at picking up new information and new sectors very quickly and determining what needs to be done to effect change. Senior Integrated Marketing Consultant with specialism in creating and implementing campaigns that impact the bottom line not just generate 'likes'. I can work autonomously or as part of a team, but always hit the ground running, and my years of agency experience means I am adept at picking up new information and new sectors very quickly and determining what needs to be done to effect change.



Publicis•Poke

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior Account Director (Maternity Cover)

  • Apr 2019 - Aug 2020

  Publicis•Poke is part of the Publicis Groupe and is an integrated agency specialising in delivering experiences, communication and commerce. Clients: • Heineken Global • Sanofi Publicis•Poke is part of the Publicis Groupe and is an integrated agency specialising in delivering experiences, communication and commerce. Clients: • Heineken Global • Sanofi



Live & Breathe

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Jan 2017 - Sep 2018

  Responsible for two key agency Shopper accounts encompassing in-store, retail, category strategy, brand experience, toolkits: * Pladis: McVitie's - including the recent 'Sweeter Together' campaign, Jacob's, Go Ahead * Nestle: Purina pet care, Global team Responsible for two key agency Shopper accounts encompassing in-store, retail, category strategy, brand experience, toolkits: * Pladis: McVitie's - including the recent 'Sweeter Together' campaign, Jacob's, Go Ahead * Nestle: Purina pet care, Global team



Splash Worldwide

• United Kingdom
• Advertising Services

• Business Director (Contract)

  • Sep 2016 - Dec 2016

  Barratt Homes: Advertising, Brand and Internal Comms to generate sales of new builds: including design; production; print; video production; management of on line brand tool designed to maximise Brand consistency and minimise spend Barratt Homes: Advertising, Brand and Internal Comms to generate sales of new builds: including design; production; print; video production; management of on line brand tool designed to maximise Brand consistency and minimise spend



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • May 2013 - Jun 2016

  Responsible for a range of key accounts plus new business development - with an 86% pitch win rate. * Unilever: Rostered Shopper agency for UK and Global markets. Brands covered: Knorr, Dove, Lynx, Simple Skin Care * Ricoh EMEA: Retained Comms Agency for planning and creation of internal and external comms including activation of high profile sponsorships - Barclays ATP and Ricoh Women's British Open * SCJohnson (pest control): Pan European Trade Roadshow to all key retail grocery trade - won the internal SCJ Excellence Award *Anfi (travel): complete business audit including deep dive into customer and staff experiences to establish a new approach designed to future proof the Brand and ensure business growth * Novozymes (Danish Bio-Innovation and Enzymes): Global trade comms strategy * Global Functional Drinks: strategic, commercial and creative partner to launch 2 new energy drinks in the UK and Global markets * General Mills: Global NPD launch partner - Shopper & Brand Experience Show less



G2 Joshua

• Business Director

  • Aug 2012 - Mar 2013

  GSK Global Shopper Marketing : Freelance Consultant * Shopper toolkits for Oral Care Category * Created, presented and facilitated a workshop held in Delhi for all GSK marketing leaders from 10 identified emerging markets GSK Global Shopper Marketing : Freelance Consultant * Shopper toolkits for Oral Care Category * Created, presented and facilitated a workshop held in Delhi for all GSK marketing leaders from 10 identified emerging markets



Neon Marcomms

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Consultant

  • Mar 2012 - Aug 2012

  Neon Marcomms is an integrated communications agency, covering all areas of the marketing mix - digital, media, experiential, consumer promotions, trade communications and incentives, POS, radio and Shopper Marketing. My main client was Bacardi-Martini, working as part of a loop team to plan and implement the UK activation for the Martini Brand's Global initiative - the search for the Face of Martini. Neon Marcomms is an integrated communications agency, covering all areas of the marketing mix - digital, media, experiential, consumer promotions, trade communications and incentives, POS, radio and Shopper Marketing. My main client was Bacardi-Martini, working as part of a loop team to plan and implement the UK activation for the Martini Brand's Global initiative - the search for the Face of Martini.



Dialogue (now Grey Shopper)

• Board Director

  • Jun 2010 - Feb 2012

  Marketing agency specialising in: Retail Activation and Design Shopper Marketing Promotional Marketing Experiential Marketing Digital Activation Sponsorship Activation Marketing agency specialising in: Retail Activation and Design Shopper Marketing Promotional Marketing Experiential Marketing Digital Activation Sponsorship Activation



INVOLVE

• France
• Advertising Services

• Head of Marketing

  • Jun 2008 - May 2010

  Involve is an employee engagement agency who create long term programmes and one off events to align company's staff with the business vision and objectives. I was responsible for defining and delivering the marketing strategy to acquire new clients, retain existing clients and tightly manage the marketing spend - website, blog, PR, Research & Events, all printed and digital marketing materials. Involve is an employee engagement agency who create long term programmes and one off events to align company's staff with the business vision and objectives. I was responsible for defining and delivering the marketing strategy to acquire new clients, retain existing clients and tightly manage the marketing spend - website, blog, PR, Research & Events, all printed and digital marketing materials.



Dynamo Marketing

• Brazil
• Advertising Services
• 1 - 100 Employee

• Board Director

  • 1995 - 2007

  Starting out as an Account Manager in '95 and rising through the ranks to join the Board in 2000. The company grew to be a Top 10 Agency, with 100+ staff. Dual role: Client Service: responsible for 3 of the top agency accounts - Coca-Cola Enterprises; Anheuser-Busch; Danone. Integrated marketing with specialisms in Brand, Shopper, Trade/Customer Marketing, B2B, Sponsorship Activation, Experiential, Promotions, On Packs, Sampling, Events. HR: responsible for all recruitment, training, appraisals and internal ways of working and processes. Gained Investors in People accreditation, and in record time. Show less