Experience

Pat McGrath Cosmetics

• United States
• Cosmetics
• 1 - 100 Employee

• Senior Director, Social Media Strategy & Creative

  • Oct 2023 - Present



SHADOW

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Associate Creative Director, Social & Content

  • Sep 2023 - Oct 2023

• Director, Social Media

  • Aug 2021 - Sep 2023

• Social Media Manager

  • Feb 2020 - Aug 2021



Miss Grass

• United States
• Entertainment Providers
• 1 - 100 Employee

• Social Media Manager

  • Jun 2019 - Jan 2020

  Miss Grass is an elevated lifestyle shop and publication for women, cannabis and good living. Responsibilities: • Manage editorial calendars and develop the social media content strategy based on company established KPIs across all social channels • Build network of content creators for custom creative. Lead photo research under the direction of the art team • Lead social visual direction across all channels. Ideate and execute social-first campaigns and franchises for the… Show more Miss Grass is an elevated lifestyle shop and publication for women, cannabis and good living. Responsibilities: • Manage editorial calendars and develop the social media content strategy based on company established KPIs across all social channels • Build network of content creators for custom creative. Lead photo research under the direction of the art team • Lead social visual direction across all channels. Ideate and execute social-first campaigns and franchises for the brand’s digital strategy, overall awareness and community development • Report weekly insights to the team in terms of platform growth, consumer feedback as a form of product development, and general engagement Show less Miss Grass is an elevated lifestyle shop and publication for women, cannabis and good living. Responsibilities: • Manage editorial calendars and develop the social media content strategy based on company established KPIs across all social channels • Build network of content creators for custom creative. Lead photo research under the direction of the art team • Lead social visual direction across all channels. Ideate and execute social-first campaigns and franchises for the… Show more Miss Grass is an elevated lifestyle shop and publication for women, cannabis and good living. Responsibilities: • Manage editorial calendars and develop the social media content strategy based on company established KPIs across all social channels • Build network of content creators for custom creative. Lead photo research under the direction of the art team • Lead social visual direction across all channels. Ideate and execute social-first campaigns and franchises for the brand’s digital strategy, overall awareness and community development • Report weekly insights to the team in terms of platform growth, consumer feedback as a form of product development, and general engagement Show less



goop

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Social Media Coordinator

  • Apr 2018 - May 2019

  Curated by Gwyneth Paltrow and launched in the fall of 2008, Goop is a lifestyle brand with its roots in content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work. •Act as a liaison between strategists and the creative director to ensure smooth social initiatives from conception to completion. •Pitch and organize social content focused on work and civic verticals. •Co-manage Facebook content strategy and community engagement. •Project manage organic… Show more Curated by Gwyneth Paltrow and launched in the fall of 2008, Goop is a lifestyle brand with its roots in content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work. •Act as a liaison between strategists and the creative director to ensure smooth social initiatives from conception to completion. •Pitch and organize social content focused on work and civic verticals. •Co-manage Facebook content strategy and community engagement. •Project manage organic, external social partnerships. •Co-creative direct static designs and animations curated by our graphic designer. Show less Curated by Gwyneth Paltrow and launched in the fall of 2008, Goop is a lifestyle brand with its roots in content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work. •Act as a liaison between strategists and the creative director to ensure smooth social initiatives from conception to completion. •Pitch and organize social content focused on work and civic verticals. •Co-manage Facebook content strategy and community engagement. •Project manage organic… Show more Curated by Gwyneth Paltrow and launched in the fall of 2008, Goop is a lifestyle brand with its roots in content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work. •Act as a liaison between strategists and the creative director to ensure smooth social initiatives from conception to completion. •Pitch and organize social content focused on work and civic verticals. •Co-manage Facebook content strategy and community engagement. •Project manage organic, external social partnerships. •Co-creative direct static designs and animations curated by our graphic designer. Show less



EveryStylishGirl

• Greater Los Angeles Area

• Social Media Strategist & Contributing Writer

  • Jan 2018 - Apr 2018

  Every Stylish Girl is a multimedia platform with an aim to showcase influential women of color in various industries, including fashion, science, business, and technology. Responsibilities: •Composed service and event coverage stories using SEO strategy. •Tracked fashion, beauty, and business trends using real time marketing resources for unique content creation to increase brand visibility. •Implemented creative marketing techniques, such as proposing an effective brand… Show more Every Stylish Girl is a multimedia platform with an aim to showcase influential women of color in various industries, including fashion, science, business, and technology. Responsibilities: •Composed service and event coverage stories using SEO strategy. •Tracked fashion, beauty, and business trends using real time marketing resources for unique content creation to increase brand visibility. •Implemented creative marketing techniques, such as proposing an effective brand persona and producing influencer or user generated content to anticipate viewer needs and maximize audience reach. •Managed deadlines via editorial calendars to maintain content organization and overall brand timeliness with breaking news. Show less Every Stylish Girl is a multimedia platform with an aim to showcase influential women of color in various industries, including fashion, science, business, and technology. Responsibilities: •Composed service and event coverage stories using SEO strategy. •Tracked fashion, beauty, and business trends using real time marketing resources for unique content creation to increase brand visibility. •Implemented creative marketing techniques, such as proposing an effective brand… Show more Every Stylish Girl is a multimedia platform with an aim to showcase influential women of color in various industries, including fashion, science, business, and technology. Responsibilities: •Composed service and event coverage stories using SEO strategy. •Tracked fashion, beauty, and business trends using real time marketing resources for unique content creation to increase brand visibility. •Implemented creative marketing techniques, such as proposing an effective brand persona and producing influencer or user generated content to anticipate viewer needs and maximize audience reach. •Managed deadlines via editorial calendars to maintain content organization and overall brand timeliness with breaking news. Show less



C California Style & Culture magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing & Fashion Editorial Intern

  • Oct 2017 - Apr 2018

  C California Style Magazine is a nationally circulated lifestyle magazine based in Santa Monica, CA, which showcases California's way of life through fashion, fine art, home design, and travel. Responsibilities were as followed: • Teamed up in the creation of marketing materials, including media kits and RFPs, and in the production of several sponsored and in office events. • Assisted with the preparation and return of merchandise for editorial run-throughs and shoots. •… Show more C California Style Magazine is a nationally circulated lifestyle magazine based in Santa Monica, CA, which showcases California's way of life through fashion, fine art, home design, and travel. Responsibilities were as followed: • Teamed up in the creation of marketing materials, including media kits and RFPs, and in the production of several sponsored and in office events. • Assisted with the preparation and return of merchandise for editorial run-throughs and shoots. • Facilitated editorial fact checking, transcribed interviews and assisted fashion editors with photoshoots and content. Show less C California Style Magazine is a nationally circulated lifestyle magazine based in Santa Monica, CA, which showcases California's way of life through fashion, fine art, home design, and travel. Responsibilities were as followed: • Teamed up in the creation of marketing materials, including media kits and RFPs, and in the production of several sponsored and in office events. • Assisted with the preparation and return of merchandise for editorial run-throughs and shoots. •… Show more C California Style Magazine is a nationally circulated lifestyle magazine based in Santa Monica, CA, which showcases California's way of life through fashion, fine art, home design, and travel. Responsibilities were as followed: • Teamed up in the creation of marketing materials, including media kits and RFPs, and in the production of several sponsored and in office events. • Assisted with the preparation and return of merchandise for editorial run-throughs and shoots. • Facilitated editorial fact checking, transcribed interviews and assisted fashion editors with photoshoots and content. Show less



Free People

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Stylist

  • May 2017 - Feb 2018

  Free People is a bohemian inspired retail company headquartered in Philadelphia under URBN Inc. As a stylist, I was responsible for building genuine consumer relationships and supporting their style needs. Was recognized as a top selling stylist, averaging $200 an hour in sales per working shift. Free People is a bohemian inspired retail company headquartered in Philadelphia under URBN Inc. As a stylist, I was responsible for building genuine consumer relationships and supporting their style needs. Was recognized as a top selling stylist, averaging $200 an hour in sales per working shift.



Media Playground PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion PR Intern

  • Aug 2017 - Jan 2018

  Media Playground PR is a Los Angeles public relations firm and fashion showroom representing clients since 2003. The following is a brief list of responsibilities/accomplishments: •Facilitated strategic brand partnerships between products and talent or influencer relations. •Composed press releases for brand launches and timely press tears to maintain strong client relationships. •Presented key social media marketing insights in order to design and propose next steps for our… Show more Media Playground PR is a Los Angeles public relations firm and fashion showroom representing clients since 2003. The following is a brief list of responsibilities/accomplishments: •Facilitated strategic brand partnerships between products and talent or influencer relations. •Composed press releases for brand launches and timely press tears to maintain strong client relationships. •Presented key social media marketing insights in order to design and propose next steps for our client’s brand strategy. •Wrangled talent for digital product placement and assisted in brand re-identification using social media platforms and analytical data to determine appropriate messaging and strategy. This required becoming an official admin for primary social media accounts and close communication with the brand manager to ensure goals were being met. Show less Media Playground PR is a Los Angeles public relations firm and fashion showroom representing clients since 2003. The following is a brief list of responsibilities/accomplishments: •Facilitated strategic brand partnerships between products and talent or influencer relations. •Composed press releases for brand launches and timely press tears to maintain strong client relationships. •Presented key social media marketing insights in order to design and propose next steps for our… Show more Media Playground PR is a Los Angeles public relations firm and fashion showroom representing clients since 2003. The following is a brief list of responsibilities/accomplishments: •Facilitated strategic brand partnerships between products and talent or influencer relations. •Composed press releases for brand launches and timely press tears to maintain strong client relationships. •Presented key social media marketing insights in order to design and propose next steps for our client’s brand strategy. •Wrangled talent for digital product placement and assisted in brand re-identification using social media platforms and analytical data to determine appropriate messaging and strategy. This required becoming an official admin for primary social media accounts and close communication with the brand manager to ensure goals were being met. Show less



Shiraz Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Desgin & Event Coordinator - Intern

  • May 2016 - Aug 2016

  After a successful summer internship experience at Shiraz Events NY, I rejoined the team in the LA to take on a new market. While there, I assisted in the expansion of the company into several potential markets nationwide and in the development of new experiential marketing tactics; attended networking events to seek out potential clients and vendors; and composed proposals, mood boards, venue decks, and budgets for a wide range of clientele. Event highlights include press junkets and… Show more After a successful summer internship experience at Shiraz Events NY, I rejoined the team in the LA to take on a new market. While there, I assisted in the expansion of the company into several potential markets nationwide and in the development of new experiential marketing tactics; attended networking events to seek out potential clients and vendors; and composed proposals, mood boards, venue decks, and budgets for a wide range of clientele. Event highlights include press junkets and promotional events for Sephora and Make-Up For Ever, Moet Hennessy’s Food & Wine Festival, and the gala for The Los Angeles Philharmonic. Show less After a successful summer internship experience at Shiraz Events NY, I rejoined the team in the LA to take on a new market. While there, I assisted in the expansion of the company into several potential markets nationwide and in the development of new experiential marketing tactics; attended networking events to seek out potential clients and vendors; and composed proposals, mood boards, venue decks, and budgets for a wide range of clientele. Event highlights include press junkets and… Show more After a successful summer internship experience at Shiraz Events NY, I rejoined the team in the LA to take on a new market. While there, I assisted in the expansion of the company into several potential markets nationwide and in the development of new experiential marketing tactics; attended networking events to seek out potential clients and vendors; and composed proposals, mood boards, venue decks, and budgets for a wide range of clientele. Event highlights include press junkets and promotional events for Sephora and Make-Up For Ever, Moet Hennessy’s Food & Wine Festival, and the gala for The Los Angeles Philharmonic. Show less



Shiraz Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Event Production Coordinator

  • Jun 2015 - Aug 2015

  Shiraz Events is an award winning full service Catering, Model Staffing, Experiential Marketing, Production and Design company with offices in New York, Miami, Los Angeles and London. As an intern, I composed proposals and budgets for clients, including Kasseem Dean, better known as hip-hop artist Swizz Beatz, Swarovski AG, and M Moser Associates. These proposals included the creation of mood boards and venue decks using Adobe InDesign software. Other projects include coordinating on… Show more Shiraz Events is an award winning full service Catering, Model Staffing, Experiential Marketing, Production and Design company with offices in New York, Miami, Los Angeles and London. As an intern, I composed proposals and budgets for clients, including Kasseem Dean, better known as hip-hop artist Swizz Beatz, Swarovski AG, and M Moser Associates. These proposals included the creation of mood boards and venue decks using Adobe InDesign software. Other projects include coordinating on site a press junket for Lancome Cosmetics, a celebratory event for Freedom to Marry, a promotional event for eBay Valet, and Celebrity Cruise's Diner en Blanc. Show less Shiraz Events is an award winning full service Catering, Model Staffing, Experiential Marketing, Production and Design company with offices in New York, Miami, Los Angeles and London. As an intern, I composed proposals and budgets for clients, including Kasseem Dean, better known as hip-hop artist Swizz Beatz, Swarovski AG, and M Moser Associates. These proposals included the creation of mood boards and venue decks using Adobe InDesign software. Other projects include coordinating on… Show more Shiraz Events is an award winning full service Catering, Model Staffing, Experiential Marketing, Production and Design company with offices in New York, Miami, Los Angeles and London. As an intern, I composed proposals and budgets for clients, including Kasseem Dean, better known as hip-hop artist Swizz Beatz, Swarovski AG, and M Moser Associates. These proposals included the creation of mood boards and venue decks using Adobe InDesign software. Other projects include coordinating on site a press junket for Lancome Cosmetics, a celebratory event for Freedom to Marry, a promotional event for eBay Valet, and Celebrity Cruise's Diner en Blanc. Show less