Experience

Maracaibo Media Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist

  • Jul 2013 - Present

  Responsible for pitching and securing press coverage for all clients on all media platforms including TV, Print, Digital and Blogs. Responsible for pitching and securing press coverage for all clients on all media platforms including TV, Print, Digital and Blogs.



Sands Point Preserve Conservancy

• United States
• Philanthropy

• Marketing And Public Relations

  • Aug 2013 - Present



Karen Lindner Designs

• Freelance Publicist

  • Sep 2010 - Jan 2012

  In charge of all marketing and press efforts for all collections including Bridal, Refinement, Carnivale, and Passementerie Work on a daily basis with all media outlets including National Magazines, Regional, Local, TV, Trade and Digital. This includes pitching stories and features to Accessory and Fashion Editors to secure product placement Advise on digital media outreach through Twitter, YouTube, Facebook and emerging social media platforms Plan and execute press days and desk side appointments for new collections Worked with Karen Lindner and Miranda Lamberts stylist to design one-of-a-kind styles for Miranda Lamberts Wedding in May 2011. Styles were designed for Miranda Lambert, the Bridal Party and Mother of the Bride. In charge of writing all Press Releases, Media Alerts and all other Marketing Collateral needed by Karen Lindner Designs. Work on all pre and post press for local and national events



Nyla Noor

• Retail Luxury Goods and Jewelry

• Freelance Publicist

  • Oct 2009 - Oct 2010

  In charge of all marketing and press efforts for Nyla Noor handbags Put together all press collateral including, press look books, line sheets and marketing material Pitch to all Accessory and Features editors through media outlets including National, Regional, Trade Publications, Newspapers, TV, and Digital outlets Increase brand visibility through social media such as Facebook, Twitter, and Blogs Compose Media Alerts and Press Releases along with writing content for all Social Media platforms Plan and execute seasonal Press Days and Press Appointments Responsible for celebrity outreach and celebrity editorial placements Work consistently on product launches In charge of all traffic sampling Supply editorial updates and reports



Gucci

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Public Relations and Retail Image Senior Manager

  • Oct 2003 - Jan 2008

  Interacted daily with all Women’s and Men’s Fashion, Accessory Directors and Editors Handled all celebrity and VIP dressing as well as assist all stylists with editorial, award shows and publicity Involved in all PR efforts for national and regional press, celebrity dressings, and product placements Developed pitches for communications, wholesale and retail initiatives as well as celebrity features Worked directly with Creative Director on press interviews and profiles Provided appropriate press with releases, press kits and media alerts Prepared and facilitate all events for the communications and retail departments such as trunk shows, promotional cocktails and press events Responsible for Pre and Post Event Press Primary contact for all boutique managers, in making sure all press related matters are consistent with corporate image Coordinated yearly retail events with charities on the East and West Coast Aided in the design and execution of all print materials including mailers, invitations and promotional pieces Comprised comprehensive editorial summaries, competitive analysis’, yearly analysis and status reports Organized and presented seasonal press presentations in Milan and New York In charge of seasonal press buys and retail stores press sell –through reports Worked on all press and Bridge Hampton Polo Sponsorship for East Hampton Sergio Rossi Pop-up Shop Worked consistently on launching new collections such as VIP, Red Carpet and Bridal Helped with all local and national advertising initiatives and rotations Planned and helped execute the opening of New York Flagship boutique Oversaw the upkeep of press books Managed the public relations assistant Responsible for all traffic sampling



ESCADA

• Germany
• Retail Apparel and Fashion
• 200 - 300 Employee

• Publicist

  • Apr 2002 - Oct 2003

  Organized and maintained national and regional print editorials for ESCADA’s Ready-to-Wear, Sport, Accessories, and Couture Collections Had daily contact with fashion and accessory editors Merchandised showroom for press appointments and stylists Maintained traffic sampling and on-loan items Helped organize press days and special events Organized and maintained national and regional print editorials for ESCADA’s Ready-to-Wear, Sport, Accessories, and Couture Collections Had daily contact with fashion and accessory editors Merchandised showroom for press appointments and stylists Maintained traffic sampling and on-loan items Helped organize press days and special events



ShopPR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Coordinator

  • Jul 2001 - Apr 2002

  Worked on beauty accounts for Alberto Culver VO5, Revlon Artificial Nails, Z.Bigatti, Lather, Paul Mitchell and Pacifica Involved in all aspects of accounts including brainstorming sessions and weekly meetings Organized press books and kits Daily interaction with beauty editors Established media lists for current and new business Prepared and sent out new business kits Worked on beauty accounts for Alberto Culver VO5, Revlon Artificial Nails, Z.Bigatti, Lather, Paul Mitchell and Pacifica Involved in all aspects of accounts including brainstorming sessions and weekly meetings Organized press books and kits Daily interaction with beauty editors Established media lists for current and new business Prepared and sent out new business kits