Janaina Gilsoul
Director of Global Insights and Strategy at Geo Strategy Partners- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Portuguese Native or bilingual proficiency
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French Full professional proficiency
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Bio
Alessandro Viganò
I had the pleasure of working with Janaina at Geostrategy Partners and can confidently recommend her for any future opportunities. She possesses a unique combination of strategic thinking, analytical skills, and business acumen that allows her to not only identify key insights but also effectively communicate and implement them across our clients organization. Her expertise in market research and data analysis played a crucial role in informing our clients global expansion plans and driving growth. She was able to effectively gather and analyze data from various sources to provide a comprehensive understanding of target markets and customers. Furthermore, Janaina is a strong leader and manager. She was able to build and lead a high-performing team of insights professionals, fostering a culture of collaboration and continuous learning. Overall, I highly recommend Janaina for any role requiring a strategic thinker with strong analytical skills and the ability to drive business growth.
Casey Olson
Janaina is a B2B research powerhouse! She is highly adept in all aspects of what it takes to reveal true market opportunity and insights.
Alessandro Viganò
I had the pleasure of working with Janaina at Geostrategy Partners and can confidently recommend her for any future opportunities. She possesses a unique combination of strategic thinking, analytical skills, and business acumen that allows her to not only identify key insights but also effectively communicate and implement them across our clients organization. Her expertise in market research and data analysis played a crucial role in informing our clients global expansion plans and driving growth. She was able to effectively gather and analyze data from various sources to provide a comprehensive understanding of target markets and customers. Furthermore, Janaina is a strong leader and manager. She was able to build and lead a high-performing team of insights professionals, fostering a culture of collaboration and continuous learning. Overall, I highly recommend Janaina for any role requiring a strategic thinker with strong analytical skills and the ability to drive business growth.
Casey Olson
Janaina is a B2B research powerhouse! She is highly adept in all aspects of what it takes to reveal true market opportunity and insights.
Alessandro Viganò
I had the pleasure of working with Janaina at Geostrategy Partners and can confidently recommend her for any future opportunities. She possesses a unique combination of strategic thinking, analytical skills, and business acumen that allows her to not only identify key insights but also effectively communicate and implement them across our clients organization. Her expertise in market research and data analysis played a crucial role in informing our clients global expansion plans and driving growth. She was able to effectively gather and analyze data from various sources to provide a comprehensive understanding of target markets and customers. Furthermore, Janaina is a strong leader and manager. She was able to build and lead a high-performing team of insights professionals, fostering a culture of collaboration and continuous learning. Overall, I highly recommend Janaina for any role requiring a strategic thinker with strong analytical skills and the ability to drive business growth.
Casey Olson
Janaina is a B2B research powerhouse! She is highly adept in all aspects of what it takes to reveal true market opportunity and insights.
Alessandro Viganò
I had the pleasure of working with Janaina at Geostrategy Partners and can confidently recommend her for any future opportunities. She possesses a unique combination of strategic thinking, analytical skills, and business acumen that allows her to not only identify key insights but also effectively communicate and implement them across our clients organization. Her expertise in market research and data analysis played a crucial role in informing our clients global expansion plans and driving growth. She was able to effectively gather and analyze data from various sources to provide a comprehensive understanding of target markets and customers. Furthermore, Janaina is a strong leader and manager. She was able to build and lead a high-performing team of insights professionals, fostering a culture of collaboration and continuous learning. Overall, I highly recommend Janaina for any role requiring a strategic thinker with strong analytical skills and the ability to drive business growth.
Casey Olson
Janaina is a B2B research powerhouse! She is highly adept in all aspects of what it takes to reveal true market opportunity and insights.
Credentials
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Transitioning to Product Management
LinkedInMar, 2023- Nov, 2024
Experience
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Geo Strategy Partners
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United States
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Business Consulting and Services
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1 - 100 Employee
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Director of Global Insights and Strategy
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Feb 2022 - Present
I was promoted to spearhead the global market research and strategy team consisting of 12 employees and consulting business as part of a succession plan to enhance communication, teamwork, and long-term growth. I present market research findings and provide recommendations to key stakeholders of new growth opportunities, ranging from customer segmentations to product marketing. I also lead internal initiatives to support overall product management strategy at Geo Strategy Partners (GSP), including a new implementation of a Customer Relationship Management (CRM).
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Global Insights Director
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Oct 2018 - Feb 2023
I was promoted to oversee all phases of global B2B market research studies from proposal to report delivery providing competitive market intelligence and actionable go-to-market strategy for customers ranging from start-ups to Fortune 500 enterprises across multiple industries. Over the course of 3 years, I hired, led, and developed a cross-functional team from 3 employees to 10.
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Insights Manager
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Jan 2017 - Sep 2018
I was promoted for my first leadership position at GSP to lead and mentor 3 market research professionals and global field partners located in Germany and China. I was highly involved in the overall success of over 25 custom market research projects while promoting efficiency and enhancing the customer satisfaction.In this role I conducted market analysis, survey design, and reported quantitative research using IBM SPSS.
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Industry Analyst
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Feb 2013 - Jan 2017
I was hired full-time due to high performance of a successful part-time Research assignment that I took part of shortly after I moved to the US and pivoted my career into Marketing Research. This role was a major factor in my decision to make a career change from Architecture to Market Research because it allowed me to:• Gain foundational and transformational expertise in the Market Research field by conducting over 100 secondary research studies.• Enhance identifying trends and regulatory environments affecting products and services to inform impact on market penetration and competitive analysis.• Write discussion guides to gather customer insight and consumer behavior. • Analyze qualitative research to summarize main findings within a wide range of methodologies from focus groups to ethnography.
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Brazilian-American Chamber of Commerce, Inc.
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United States
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International Trade and Development
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1 - 100 Employee
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Business Intelligence Specialist
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Sep 2012 - Nov 2013
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Vitruvius Projetos/Viana e Moura/FGuerra
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Recife, Brazil
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Architect
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Aug 2009 - Feb 2012
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Education
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2021 - 2023
University of Massachusetts Amherst
Master of Business Administration - MBA -
2017 - 2017
Emory University
Certification, Business Intelligence & Data Analysis Certification -
2003 - 2009
Universidade Federal de Pernambuco
Bachelor of Architecture (BArch), Arquitetura e Urbanismo
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