Experience

Modern Media Group

• China
• Entertainment
• 1 - 100 Employee

• Creative Specialist

  • Apr 2023 - Present



池糖 Chilldo

• China

• Co-Founder, Director

  • Apr 2020 - Apr 2023

  Branding & Digital Marketing: Built visual identity and social media platforms from 0 to 1 (Wechat Official Account, Instagram, and Weibo), take charge of social maintenance and management; Coordinate with event team, communicate with ticket marketplace, and strategize advertising methods based on data analysis. ✦ 2020-2023, lead 20+ events (including art festival, rave party, keynote panel, film screening etc.) ✦ Accumulately 120,000+ article views on Wechat Official Account; 400+ box office per party on average; broke the record of presale box office (Chengdu club party) for 3 times. ✦ 2021, led the event with Converse on visual output, advertising and PR, and successfully hosted the party of 400+ attendees on a Wednesday. BD & Public Relations: Develope partnerships with brands, authorative departments, and media; Initiate ideas and create content based on collaborative requests, align projects with suitable talents, and direct visual and copy packages. ✦ Participated in the documentary Strangers in Paradise prod. by VICE China. The film was screened in Love Queer Cinema Week. ✦ Coordinated with press media including “art book in China,” “Neocha,” “TRANSIT,” “一筑一事,” etc. Content Creation & Media Management: Lead content production, organize brainstorming & creating sessions on regular basis. ✦ Created Wechat Blog “池·点 Chilldo Selects” introducting Queer culture (art & music & film). ✦ Participate in planning, graphic design and coordination of Podcast “池糖啵波 Chilldo Radio ”, work with community leaders and musicians on content collaborations; assist with distribution on streaming platforms (Apple Podcast, Spotify, SoundCloud, Netease Music, etc.). About Chilldo: Created by and for LGBTQIA+, Chilldo is a party project. Rooted in art, music and social works, we strive to build a supportive platform for LGBTQIA+ youth community. Show less



Travelling With Hotel

• China

• Innovative Experience Manager

  • Aug 2020 - Dec 2020

  Digital Marketing: Coordinated with Media Department, developed #hashtags, and monitored & analyzed data. Innovative Management: Integrated Branding and Operation departments; took lead in interior display, event planning and execution; developed relationships with brands & artists - in order to improve “soft” experience for hotel guests. a.) Landed Triple Major’s POP-UP event and created topic “白日酒 #DayBuzz.” b.) Landed the 3rd season of “City Canvas” in collaboration with illustrator Sisi Yu, and led the interview. Show less



EarsQuake

• Chengdu, Sichuan, China

• Co-Founder & Promoter

  • Aug 2016 - Jan 2020

  Founded in 2016, Earsquake is an Asia-based independent party label and art collective dedicated to promoting and celebrating music and art by bringing opportunities across the global community. Utilizing music as the common language, Earsquake constantly seeks the most inspiring sounds and transforms them into exclusively quality live experience to transmit cultures and value diversity. __ • Booked artists worldwide via email, negotiate between artist agencies and concert venues in order to make consensus between parties and make events a reality • Used Adobe Illustrator and Photoshop to make posters and name cards for promotion use • Managed social media such as Facebook, WeChat, and SoundCloud to promote publicly • Worked with other co-founders to build trust and achieve efficiency in event planning • Communicated with personnel in the music industry to expand social network and build public relations with different parties Show less



University of Wisconsin-Madison

• Higher Education
• 700 & Above Employee

• Web and Graphic Design Intern, Multicultural Student Center

  • Jan 2017 - May 2019

  ✦ Executive Assistance: Interviewed students and communicated their needs to the administration. Coordinated campus-wide activities and collected feedbacks. Assisted with MSC Annual Report. ✦ Event Promotion: Organized event promos, designed posters, photographed events for post-promos. ✦ Web Management: Designed the website in accordance to a campus-wide design guide, released information and events, and maintained and updated the website. ✦ Executive Assistance: Interviewed students and communicated their needs to the administration. Coordinated campus-wide activities and collected feedbacks. Assisted with MSC Annual Report. ✦ Event Promotion: Organized event promos, designed posters, photographed events for post-promos. ✦ Web Management: Designed the website in accordance to a campus-wide design guide, released information and events, and maintained and updated the website.



NASA Club

• Chengdu, Sichuan, China

• Social Media Intern

  • May 2016 - Sep 2016

  ✦ Business Negotiation: Did research on international artists and analyzed their market potentiality in China. Initiated booking proposals, negotiated the prices with agencies, and searched for sponsorships. ✦ Promotion: Created promo articles and posters online and offline, managed WeChat public account. ✦ PR/Coordination: Hosted international artists as interpreter. Coordinated with the team during the event. ✦ Brand Initiation: Integrated we media and content production and initiated the readable and audible radio under NoizyBox studio of NASA Club, in charge of creative production and content editing. Show less



少城旧事 Chengdu Reminiscence (short film)

• Chengdu, Sichuan, China

• Digital Marketing Specialist

  • Mar 2016 - Aug 2016

  ✦ Digital Marketing: Strategized campaigns to target niche audience, controlled ad flow to meet commercial outcome. a.) The social promo reached 100,000+ views/exposure in Chengdu & gained public funds of 3,000 RMB. b.) Co-hosted the premiere with 二更视频 & 言几又. The film was reported by 3 local news media. ✦ Digital Marketing: Strategized campaigns to target niche audience, controlled ad flow to meet commercial outcome. a.) The social promo reached 100,000+ views/exposure in Chengdu & gained public funds of 3,000 RMB. b.) Co-hosted the premiere with 二更视频 & 言几又. The film was reported by 3 local news media.



CHINA CITIC BANK

• Banking
• 400 - 500 Employee

• 零售部助理实习 Sales Assistant Intern

  • Jun 2014 - Aug 2014