Experience

Ascenda

• Singapore
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Marketing & Partnerships Manager

  • Oct 2023 - Present

• Marketing & Partnerships Manager

  • Jul 2021 - Oct 2023

  Grew a global portfolio of bank and travel loyalty program partners by crafting differentiated strategies around marketing campaigns and new launches, while also negotiating better commercials for incremental revenue.

• Senior Marketing & Partnerships Executive

  • Apr 2020 - Jun 2021

  Managed a global portfolio of bank and travel loyalty program partners on TransferConnect, the world's only global transfer marketplace. My expertise spans onboarding clients, executing high-ROI marketing campaigns, conducting performance analysis, and delivering impactful business reviews to both clients and internal stakeholders.

• Marketing & Partnerships Executive

  • Dec 2018 - Mar 2020



StarHub

• Singapore
• Telecommunications
• 700 & Above Employee

• Executive, Loyalty Strategy & Marketing

  • Apr 2018 - Nov 2018

  Specialised in crafting engaging marketing content across diverse platforms, including StarHub Rewards, social media, eDM, SMS, and the My StarHub app. My expertise in this role extended to planning and executing comprehensive marketing communication strategies, and collaborating with cross-functional teams. I also negotiated with partners to secure attractive rewards, achieving a remarkable 60% redemption rate. Additionally, I oversaw targeted communications for different customer tiers, lead event management initiatives, and effectively liaised with agencies and vendors for marketing material development. Show less



Singapore O&G Ltd

• Marketing Executive

  • Jun 2016 - Jan 2018

  In this role, I led and executed successful initiatives such as planning and coordinating a 300-person annual public forum, launching patient retention programs, and negotiating partnerships with relevant merchants. Additionally, I organized a GP Master Class to enhance exposure for specialists and foster deeper relationships within the medical network. My skills extend to creating compelling marketing materials, both digital and print, and effectively managing agencies for campaign success. In this role, I led and executed successful initiatives such as planning and coordinating a 300-person annual public forum, launching patient retention programs, and negotiating partnerships with relevant merchants. Additionally, I organized a GP Master Class to enhance exposure for specialists and foster deeper relationships within the medical network. My skills extend to creating compelling marketing materials, both digital and print, and effectively managing agencies for campaign success.



Vocanic

• Singapore
• Advertising Services
• 1 - 100 Employee

• Analytics and Strategy Intern

  • May 2015 - Aug 2015

  Supported clients with social media campaign reporting, aiding in the measurement of campaign success. I also developed keyword lists for social listening projects, processed and reported filtered conversations to gauge brand sentiment and consumer insights, and conducted competitor analyses to provide valuable insights. Supported clients with social media campaign reporting, aiding in the measurement of campaign success. I also developed keyword lists for social listening projects, processed and reported filtered conversations to gauge brand sentiment and consumer insights, and conducted competitor analyses to provide valuable insights.



RICE

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Intern

  • Apr 2014 - Aug 2014

  In this role, I was involved in media monitoring, daily tracking for assigned clients, and coordinating press releases to engage local and regional journalists. My skills include content development for contributed articles in the B2B technology sector, facilitating interviews between clients and journalists, and providing comprehensive support to client teams across various communication tasks, from research and press materials to media list compilation and RSVP coordination. In this role, I was involved in media monitoring, daily tracking for assigned clients, and coordinating press releases to engage local and regional journalists. My skills include content development for contributed articles in the B2B technology sector, facilitating interviews between clients and journalists, and providing comprehensive support to client teams across various communication tasks, from research and press materials to media list compilation and RSVP coordination.



Cox and Kings Destinations Management Services Private Limited

• Ticket Management Executive

  • May 2013 - Aug 2013

  Used forecasting and trend analysis to efficiently manage ticket inventory. My role included submitting monthly reports and projections for ticket inventory and sales, as well as overseeing incentive schemes to boost attraction ticket sales. I also handled supplier relationships, made attraction ticket purchases for tourists, and generated seasonal statistical reports on ticket sales to inform decision-making. Used forecasting and trend analysis to efficiently manage ticket inventory. My role included submitting monthly reports and projections for ticket inventory and sales, as well as overseeing incentive schemes to boost attraction ticket sales. I also handled supplier relationships, made attraction ticket purchases for tourists, and generated seasonal statistical reports on ticket sales to inform decision-making.



Cox and Kings Destinations Management Services Private Limited

• Consultant

  • Mar 2012 - Aug 2012

  I provided vital support to the Head of Operations in Southeast Asia, coordinating meetings, managing minutes, liaising with external clients, and organizing events. Additionally, I played a key role in analyzing supplier rates for hotels and transport companies. I also took charge of essential projects, including office renovation and relocation, while handling various ad-hoc administrative duties. I provided vital support to the Head of Operations in Southeast Asia, coordinating meetings, managing minutes, liaising with external clients, and organizing events. Additionally, I played a key role in analyzing supplier rates for hotels and transport companies. I also took charge of essential projects, including office renovation and relocation, while handling various ad-hoc administrative duties.