Experience

Nuri for babies

• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder & Managing Director

  • Nov 2016 - Present

  Nuri is the brand for frozen, organic baby food that tastes like home cooked. Our products are nutrient-rich, convenient for parents and easily portionable at the same time. We asked ourselves: Why are babies still eating preserved food in jars, while the rest of our society is so health conscious that they wouldn't miss a day without superfoods? That's what motivates us on a daily basis to disrupt the established baby food industry. Nuri is the brand for frozen, organic baby food that tastes like home cooked. Our products are nutrient-rich, convenient for parents and easily portionable at the same time. We asked ourselves: Why are babies still eating preserved food in jars, while the rest of our society is so health conscious that they wouldn't miss a day without superfoods? That's what motivates us on a daily basis to disrupt the established baby food industry.



iglo GmbH

• Director Ecommerce iglo & friends

  • Nov 2020 - Dec 2022

  Setup of all ecommerce processes for iglo - one of Europes biggest frozen food companies - , among them purchasing, digital marketing, content & BI, as well as frozen D2C logistics and customer care (run-rate > 1 mio.) Strategic & operational lead to further develop iglo‘s ecommerce platform as well as running day-to-day business. Setup of all ecommerce processes for iglo - one of Europes biggest frozen food companies - , among them purchasing, digital marketing, content & BI, as well as frozen D2C logistics and customer care (run-rate > 1 mio.) Strategic & operational lead to further develop iglo‘s ecommerce platform as well as running day-to-day business.



LYKON

• Germany
• Health, Wellness & Fitness
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2016 - Nov 2016

  Responsibilities: Set-up of Facebook Marketing and optimization of online marketing channels. Responsible for campaign creation, optimization and budget allocation of online marketing channels, such as Facebook, SEM and Bing. Further, marketing lead, for the development of the new Vimeda Magazine and other digital projects. Responsibilities: Set-up of Facebook Marketing and optimization of online marketing channels. Responsible for campaign creation, optimization and budget allocation of online marketing channels, such as Facebook, SEM and Bing. Further, marketing lead, for the development of the new Vimeda Magazine and other digital projects.



Bonativo

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Manager

  • Oct 2015 - May 2016

  Responsibilities: campaign creation in SEM and Facebook Marketing, optimization and budget allocation, campaign monitoring, creation of online marketing reporting, campaigns analysis through Google Analytics, projects within offline marketing e.g. partnerships Responsibilities: campaign creation in SEM and Facebook Marketing, optimization and budget allocation, campaign monitoring, creation of online marketing reporting, campaigns analysis through Google Analytics, projects within offline marketing e.g. partnerships



Forsikringsportalen

• Denmark
• Insurance

• Online Marketing Assisstent

  • Apr 2015 - Aug 2015

  Responsibilities: set-up of Facebook Marketing strategy, implementation as well as campaign creation and optimization. Further, creation of Bing advertisement and optimization. Responsibilities: set-up of Facebook Marketing strategy, implementation as well as campaign creation and optimization. Further, creation of Bing advertisement and optimization.



JUNIQE

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Intern

  • Jun 2014 - Aug 2014

  Responsibilities: creating Facebook campaigns, optimization of targeting, budget allocation and campaign monitoring, campaign analysis through Google Analytics, support of business development, support of customer service Responsibilities: creating Facebook campaigns, optimization of targeting, budget allocation and campaign monitoring, campaign analysis through Google Analytics, support of business development, support of customer service



MAN Truck & Bus SE

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Sales Strategy Intern

  • Nov 2013 - Feb 2014

  Responsibilities: support preparation of board presentations on high level strategic topics, benchmarking with main competitors, Organization of sales management workshop, coordination of sales strategy information between sales departments Responsibilities: support preparation of board presentations on high level strategic topics, benchmarking with main competitors, Organization of sales management workshop, coordination of sales strategy information between sales departments