Experience

Dr.Max Slovensko
• Slovakia
• Retail Pharmacies
• 100 - 200 Employee
• Senior Marketing Manager

  • Dec 2022 - Present


Julius Meinl Coffee Group

• Austria
• Food & Beverages
• 1 - 100 Employee

• Global Senior Digital Marketing Manager

  • Jul 2022 - Dec 2022

• Global Digital Marketing Manager

  • Dec 2020 - Jul 2022

• International Brand Manager

  • Jun 2016 - Dec 2020

  June 2016 - December 2017 - responsible for Coffee InnovationsJanuary 2018 - January 2019 - Maternity LeaveFebruary 2019 - now - responsible for Digital Communication- responsible for developing global online and offline marketing and communication strategies and plans- executing global online and offline communication and innovation projects that support the broader short to long-term global marketing strategy- collaborating intensively with marketing and sales teams internationally to ensure the brand remains relevant to consumers and B2B customers globally and that all initiatives support the brand promise- managing projects with a wide variety of functional areas such as sales, purchasing, production and supply chain as well as external agencies to execute specific marketing plans for each assign title- leading the product initiatives including writing concept statements, analyzing information to help setting teh sales forects, develop packaging and comunication campaign, etc.- being in and close to the market, analyze customers, consumers, categories, competition and channels as part of a situation assesment, identifying trends and creating and implementing trade marketing tools- optimizing the marketing budget to create a maximum value for money Show less



Julius Meinl Slovakia & Czech republic

• Marketing Manager

  • Jan 2015 - May 2016

  Internationally known premium coffee and tea supplier - active involvement in expanding premium segment customers portfolio in Slovakia and Czechia by tailoring proposals and B2B events in cooperation with local sales team - development, implementation and control of customer and consumer oriented BTL and PR programs in gastronomy and BTL activities in retail - development of the event branding and organisation of the participation of two biggest summer festivals in Slovakia and Czechia - implementation of Julius Meinl brand standards and consistent visual brand appearance across the region - implementation of global brand projects in the region and development, implementation and control of tactical local programs - marketing support of key account projects including launch of new products - quantitative, qualitative and financial evaluation of realized activities - identify customer, consumer and competitive trends in coffee segment in the region Show less



Wiktor Leo Burnett

• Slovakia
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2013 - Dec 2014

  One of the top Advertising agencies in Slovakia.- in top 3 of the best Accounts in 2014 by the industry magazine Strategie- communication and meetings with client from telecommunication industry on daily basis; - preparing tasks and data for creative department; - coordination and cooperation in realizing ATL and BTL campaigns for main business activities, points of sale and B2B segment of brands Orange Slovakia and FunFón; - experienced in assisting and supporting online activities; - communication with suppliers and production; - preparing and managing budgets and time plans Show less

• Account Assistant

  • Jun 2012 - Jul 2013

  - communication with client from telecommunication industry – Orange Slovakia, on daily basis,- development and implementation of mostly BTL campaigns for corporate brand and B2B segment, assisting with implementation of ATL activities, - preparing and managing budgets and time-plans.



UFA SPORTS GmbH

• Assistant of Director

  • Jul 2011 - Sep 2011

  Sports Marketing company with focus on national Slovak football and Hockey teams marketing - responsibility for the reception, - organization and support during meetings, - preparing reports and presentations, mail evidence, business correspondence, retention of records, preparation of documents, - translation from/to English Sports Marketing company with focus on national Slovak football and Hockey teams marketing - responsibility for the reception, - organization and support during meetings, - preparing reports and presentations, mail evidence, business correspondence, retention of records, preparation of documents, - translation from/to English