Experience

True Botanicals

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Jan 2022 - Present

  -Creative directing content channel and creative team to produce and deliver elevated video and still assets for internal and external use-Closely connected with PR agency to ensure brand is top of mind for year-round media pitching efforts-Leading brand's celebrity partner activations: social media posts, photoshoots and day-to-day communication with teams

• Marketing Manager

  • Jan 2021 - Dec 2021

  -Managed performance marketing program by producing best in class UGC and whitelisting advertisements for Facebook, Instagram, YouTube and Pinterest that yield at least 2X ROAS-Developed brand affiliate marketing program by partnering with top-tier affiliates (Honey and Rakuten) and content creators on exclusive promotions, tracking +60% YOY growth-Sourced, conducted and managed 30 six week "True Test" trials with existing customers that resulted in strong skin transformations and testimonial content that were leveraged across organic and paid marketing channels Show less



Kendo Brands, Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Associate Manager, BITE Beauty and Lip Lab by BITE

  • Jul 2019 - Dec 2020

  -Successfully launched BITE Beauty into complexion category and grew social conversation volume and influencer reach by over 200%-Doubled @bitebeauty account following within first two years on brand through test and learn and data support decision making-Brought #NewFaceOfClean campaign to life on social platforms through thumb-stopping social content, influencer and celebrity gifting and 18 strategic influencer partners -Managed and tracked marketing, influencer, social media and gifting budgets for two brands-Cross-functionally managed brand's social strategy and influencer content and supported Lip Lab retail stores social strategy-Drove social strategy and influencer buzz for two Lip Lab boutique openings in Southern California and one in Brooklyn-Spearheaded three international #HotHumansMakingLipstick video shoots that received a Telly award and spoke to new product collections on social media in a unique way and reached 32M+ on Instagram Show less

• Social Media Coordinator, BITE Beauty and Lip Lab by BITE

  • May 2018 - Jul 2019

  -Created interpersonal relationships and facilitated all communication with mega and micro beauty influencers across multiple social media platforms: Instagram, Facebook, YouTube, Twitter and TikTok-Managed product gifting efforts for five key product launches and ongoing initiatives to maintain brand relevancy among 1K celebrities, beauty influencers and makeup artists-Implemented and grew BITE ambassador program from 0 to 160 micro with mid-tier influencers -Coordinated and hosted 150+ intimate influencer meetings at various Lip Lab by BITE boutiques: NYC, Toronto, Brooklyn, San Francisco and Los Angeles Show less



Snap Inc.

• United States
• Software Development
• 700 & Above Employee

• Lead Content Analyst

  • Jan 2017 - Apr 2018

  -Collaborated with Software Engineer team to develop and launch Snapchat's global "Search" feature -Led team to analyze and identify current events and pop culture trends to create and maintain loyal user base and increase engagement -Reviewed and moderated 100+ user-generated submissions for Search stories daily -Collaborated with Software Engineer team to develop and launch Snapchat's global "Search" feature -Led team to analyze and identify current events and pop culture trends to create and maintain loyal user base and increase engagement -Reviewed and moderated 100+ user-generated submissions for Search stories daily



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • May 2016 - Dec 2016

  -Pitched client story ideas to local and national media outlets to receive key print and online placements -Coordinated and executed 40+ media relation interviews and events -Wrote daily press materials, conducted client media research, built and maintained media lists -Clients included: BMW, Fitbit, GoPro, Levi Strauss & Company, Ross Dress for Less and United States Olympic Committee -Pitched client story ideas to local and national media outlets to receive key print and online placements -Coordinated and executed 40+ media relation interviews and events -Wrote daily press materials, conducted client media research, built and maintained media lists -Clients included: BMW, Fitbit, GoPro, Levi Strauss & Company, Ross Dress for Less and United States Olympic Committee



Allied Integrated Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Entertainment Intern

  • Jan 2016 - Apr 2016

  -Interacted with local press and media partners at screenings and events -Staffed 25+ advanced screenings and entertainment events -Assisted publicists with brainstorming and executing events -Interacted with local press and media partners at screenings and events -Staffed 25+ advanced screenings and entertainment events -Assisted publicists with brainstorming and executing events



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Ad Sales Creative Intern

  • Jun 2015 - Dec 2015

  -Produced a sponsored on-air promo for multiple clients’ use -Assisted with producing 4 on-air promos and organized compiled materials -Provided a weekly analysis of the ad sales creative competitive landscape -Produced a sponsored on-air promo for multiple clients’ use -Assisted with producing 4 on-air promos and organized compiled materials -Provided a weekly analysis of the ad sales creative competitive landscape



SHELF Cosmetics

• Software Development

• Marketing Associate

  • Feb 2015 - Nov 2015

  -Strategized and created long term marketing plan for a start-up mobile app -Filmed and directed promotional videos -Designed website landing page and ran social media platforms -Strategized and created long term marketing plan for a start-up mobile app -Filmed and directed promotional videos -Designed website landing page and ran social media platforms



BQgranola

• 1 - 100 Employee

• Digital Creative

  • Oct 2014 - Nov 2015

  -Photographed 25+ products for website -Created company Instagram and produced two marketing videos -Redesigned email marketing strategy and increased open rate by 33% -Photographed 25+ products for website -Created company Instagram and produced two marketing videos -Redesigned email marketing strategy and increased open rate by 33%



Google

• United States
• Software Development
• 700 & Above Employee

• Marketing Immersion Program Participant

  • May 2015 - Jun 2015

  -Chosen as one of 38 participants nationally to attend Google’s interactive marketing intensive -Won Integrated Campaign Case Competition judged by top professionals in the industry -Broadened direct, mobile and product marketing knowledge and attended information sessions led by Google employees -Chosen as one of 38 participants nationally to attend Google’s interactive marketing intensive -Won Integrated Campaign Case Competition judged by top professionals in the industry -Broadened direct, mobile and product marketing knowledge and attended information sessions led by Google employees



Alchimie Forever

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Video and Photo Intern

  • Feb 2015 - May 2015

  -Edited promotional product images for website -Created promotional videos for company YouTube channel -Researched competing skin care brands and analyzed digital presence -Edited promotional product images for website -Created promotional videos for company YouTube channel -Researched competing skin care brands and analyzed digital presence



CUMULUS MEDIA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Promotions Intern

  • Aug 2012 - Dec 2012

  -Advertised events, prizes and concerts using social media sites for radio station -Assisted with social media and website posts via Hootsuite -Maintained listener's database by accurately updating Excel sheet weekly -Advertised events, prizes and concerts using social media sites for radio station -Assisted with social media and website posts via Hootsuite -Maintained listener's database by accurately updating Excel sheet weekly