Experience

Garmin DACH

• Germany
• Consumer Electronics
• 1 - 100 Employee

• Head of Sales & Support Marine D-A-CH

  • May 2022 - Present

  - Responsibility for planning and designing the strategic direction and leadership of the marine segment- Process optimization and restructuring of marine support to increase quality, efficiency and flexibility in project/shipyard business- All the points listed below

• Head of Sales Marine D–A–CH

  • Apr 2018 - Apr 2022

  - Complete strategic realignment and responsibility of the marine segment in D-A-CH- Budget responsibility. This included budget planning, adjustments and annual presentations.- Development and management of the key-account customers.- Responsibility for achieving gross margin and operating margin targets.- Development of sales strategy and integration of new brands such as Fusion, EmpirBus, Vesper Marine and Navionics into the Garmin portfolio.- Business development: identification and acquisition of important partnerships, dealers and OEM customers- Brand staging, support, repositioning of POS concepts, sales promotion activities as well as organization and implementation of training events in the B2B sector- Conducting and controlling national and international marine trade shows- Development and selection of strategic marketing partnerships Show less



LIQUI MOLY

• Germany
• Chemical Manufacturing
• 100 - 200 Employee

• Director Business Development (Boat and Marine)

  • Jun 2015 - Mar 2018

  Partial list of activities: Sales: - Building and designing international sales structures, including pricing and international promotions - Managing all key-account customers in the marine sector, as well as the distribution partners - Establishing contacts and working closely with leading engine manufacturers Marketing: - Responsibility for the entire communication mix in the marine sector - Determining the media plan for Germany and publishing technical articles in relevant magazines - Negotiating and concluding various strategic partnerships and sponsorships for the marine sector, such as with the German Sailing Association - Determining and participating in marine trade shows worldwide - Creating marine promotions, catalogs, and POS materials for sales promotions Product Management: - Responsibility for products, assortment design and their further development - Determining product names, descriptions, and qualities - Developing and testing new products Show less



Garmin DACH

• Germany
• Consumer Electronics
• 1 - 100 Employee

• Key Account Manager

  • Apr 2013 - May 2015



Marinepool - Spirit of the Ocean GmbH

• Hamburg und Umgebung, Deutschland

• Sales International, Events national

  • Nov 2010 - Mar 2013