Experience

Hernan Corporation Sdn Bhd

• Malaysia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director Marketing Communications

  • Sep 2022 - Present

  - Experience leading multiple departments and projects across the full consumer marketing funnel (customer acquisition,conversion, and engagement) and across the marketing mix (including online and offline channels) - Manage the implementation and execution of integrated marketing and communications plans across social media,performance marketing,partnerships & affiliates,branding & PR of both Malaysia and global market especially China. - A background in owning and managing multiple budgets, forecasting, and delivering on monthly goals of spend, ROI, KPIS, and engagement growth - Proven success in leading team(s) to develop comprehensive 360 marketing campaigns and cross-category integrations such as rolling out the new product of Musang King ice-cream - Initiate market research on competitors and other market information to identify current trend for new marketing campaigns - A strong strategic thinker, with the ability to translate quantitative and qualitative data/ insights into strong marketing strategies - Drive Google Analytics for data analysis and SEO setup - Experience with channel testing and methodology, lifecycle marketing programs, and juggling multiple departments across channels and content - Strong decision-making skills and understanding where projects fit into overall company budgetary, and category strategies - Develop product roadmaps and go-to market that support modern trade and CVS in order to meet sales targets - Initiate partnership with targeted modern trade channels such as Aeon,Village Grocer,Jaya Grocer etc. and corporate partners Celcom,U Mobile,Samsung etc. - Collaborate cross-functionally to make sure the House Brand not only comply with all industry standards but also develop strategies for product differentiation and create competitive advantages - Ability to operate and bring ideas as well as solutions to issues raised - Ability to work in a fast paced, collaborative environment Show less



Flash Express Malaysia

• Marketing Team

  • Nov 2021 - Present

  - Spearheaded a sizeable marketing team, which consist of digital, advertising, communications, creative & branding driving the development and execution of a comprehensive marketing philosophy, business strategy for both B2B and B2C metrics - Developed of brand proposition, strategy and identity in the respective markets through successful integrated marketing strategy - Overseeing merchandising and delivery materials on Shopee Mall by developing robust strategies that can attract new traffic and maintain the existing customers - Increased social media appearance from scratch to over 6 digits. Created a road map for rapidly elevating digital outreach, engagement and service across all platforms, identify costs, dependencies. - Increased business partnerships/ cobranding by 100% from initial in less than a year with various established brands within the market such as Celcom, Lazada, JD.com, Photobook, Biz App, MyParcel Asia, Easy Parcel, Kinohimitsu etc. - Exposure of multi-culture markets where the company is originated from Thailand thus, expanded to SEA and China Show less



Klareco Communications

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Consultant

  • Jul 2020 - Feb 2022

  - Conceptualises strategic digital marketing recommendations and holistic campaigns to the range of clients - Analyses the clients’ brand strategy, identifying digital marketing opportunities within the market and in turn devising marketing strategies recommendation and implementation - Develops and implements a brand and communications strategy to build brand awareness and leveraging the opportunities offered by partners supported by digital marketing and social media channels - Supports on areas such as corporate communications, public relations and event management Manages and services accounts across FMCG, healthcare, education and private equity Show less



20th Century Studios

• United States
• Media Production
• 700 & Above Employee

• • Feb 2007 - Feb 2022

• • Feb 2007 - Jun 2019

  - Developed strategic integrated marketing and communication plans consist of promotion, event, PR etc. to align with the global marketing strategy- Planned and managed A & P budget- Established strategic partnerships/ joint-promotions with various industries - McDonald’s, Domino’s, KFC, HSBC, Maybank, RHB, Lego, Legoland, Gillette etc.- Collaborated with Warner Bros. Pictures for all marketing elements- Managed and worked with external agencies to drive effective marketing campaigns from ideation to execution in order to achieve the business goals- Built strong relationships with exhibitors for in-theater promotions i.e. concessions, movie roadshow, premiere screenings, etc.- Established strong relationships with key press to aide in feature story placement- Mapped out and drove comprehensive social media strategies, and marketing content with social influencers- Effectively negotiated with vendors/ media owners on competitive media buy- Spearheaded all planning activities from conceptualisation to execution of all marketing campaigns- Supported creation of POSM for the planned promotion campaigns and cinema display- Keeping update of competitive marketing activities, customer behaviour and emerging trends to formulate effective campaigns Show less



AirAsia

• Malaysia
• Airlines and Aviation
• 700 & Above Employee

• Senior Executive Events & Sponsorship, Corporate Communications

  • Oct 2003 - Jan 2007

  - Conceptualised and executed events and activities, i.e. Press conference, new destination launch (Domestic and International), inaugural flight ceremonies, etc. - Established strategic partnerships/ joint-promotions for brand awareness such as newly launched product AirAsia Celcom prepaid pack - Created and implemented AirAsia travel voucher system - Negotiated all sponsorship exposures – managed the sponsorship budget - Supported in various sponsorships for i.e. Manchester United, Guy Sebastian, JP Montoya, SPIDER, SEARCH, COKELAT etc. - Managed AXN collaboration – Amazing Race Asia - Key Activities: - AirAsia IPO events and activities in 2004 - AirAsia Airbus A320 Project 2003 – 2004 MoU Signing and Inaugural Flight - LCCT Launch officiated by Prime Minister of Malaysia - AirAsia New Product Launch – GoCorporate, GoCar, GoInsure, mobile.airasia.com - Exhibition – LIMA Airshow, AirAsia Roadshow 04 - Other events – FAM trip, Hangar Launch, Simulator Launch, AirAsia Friendly Golf Tournament with the King, AirAsia 13th Asian Squash Tournament and AirAsia 7th Rugby Phuket 10s International - Built strong relationships with various industries namely Celcom, Genting etc. - Supported in developing POS materials Show less



Allied Domecq

• Beverage Manufacturing
• 1 - 100 Employee

• Marketing & Promotion Executive

  • Feb 2003 - Jul 2003

  - Implemented and created brand activities for core brands - Grew the pouring category for the company - Reported, tracked and analysed campaigns success in strategies and ROI - Developed database collation and supported the redemption program - Designed and developed successful marketing and branding campaigns - Implemented and created brand activities for core brands - Grew the pouring category for the company - Reported, tracked and analysed campaigns success in strategies and ROI - Developed database collation and supported the redemption program - Designed and developed successful marketing and branding campaigns



TIME dotCom Berhad

• Malaysia
• Telecommunications
• 700 & Above Employee

• Campaign Management, Marketing Executive

  • May 2001 - Aug 2002

  - Marketing planning, developing and managing the plans - Products and services development - Planned and managed A & P budget - Promotions and advertising - Campaign and event management such as exhibitions, roadshows, launching, seminars etc. such as Asean Communications & Multimedia 2002 (ACM), SMI One-Stop Solution 2002, JB Retail Flagship Launching, Taxation Forum etc. - Marketing planning, developing and managing the plans - Products and services development - Planned and managed A & P budget - Promotions and advertising - Campaign and event management such as exhibitions, roadshows, launching, seminars etc. such as Asean Communications & Multimedia 2002 (ACM), SMI One-Stop Solution 2002, JB Retail Flagship Launching, Taxation Forum etc.