Director, Marketing

• Jan 2023 - Present

Senior Manager, Audience Growth and Optimization, Global Subscriber Acquisition | discovery+

• Mar 2021 - Jan 2023

• Developed and executed direct-to-consumer strategies for app store optimization (ASO), landing page/subscription flow, email marketing, and affiliate marketing to maximize subscriber acquisition across organic and performance marketing programs. • Owned the web and app store landing page strategy including prioritization of messaging and content, and conversion rate optimization. • Partnered with key stakeholders to develop a best-in-class user experience and tested performance to improve conversion. • Led experimentation and optimization roadmap for key conversion and marketing channels, ran growth experiments, optimized funnels, tested new layouts to deliver on business goals, and improved customer experience. • Developed methodologies and processes to prioritize and execute optimization efforts with a data-driven lens. • Led the marketing roadmap for page enhancements and product requirements. • Oversaw new channel development tests and opportunities to fill the audience funnel to continuously improve and build out a healthy and sustainable acquisition channel mix. • Maintained reporting infrastructure for all organic functions and ensured data & insights are communicated to stakeholders and utilized for regular optimizations. • Executed audience segmentation strategies for landing page, ASO, and email marketing to deliver the most relevant messages and experiences to unique cohorts. • Documented business logic in a way that is equally intelligible by both business and technical stakeholders. Show less

Senior Manager, Subscription Marketing

• Apr 2018 - Mar 2021

• Developed Showtime growth strategy by executing cohesive briefs that inform all internal teams on overarching strategy to grow Showtime subscriber base.• Maintained a holistic view of business by understanding programming priorities, identifying key goals to achieve in a given quarter and ensuring all internal marketing teams have guidance on what needs to be achieved.• Initiated kick off of all marketing campaigns and ensuring accuracy by cross checking that all aspects of marketing strategy are aligned to core growth strategy and that there is consistency across all deliverables.• Oversaw the development of acquisition communication by ensuring messaging is cohesive across all customer touchpoints including social and CRM.• Identified key audiences to reach and convert based on 1st party data, consumer behavior, and business priorities.• Oversaw performance marketing campaigns for the Showtime streaming service across paid, owned and earned media in order to drive new user acquisition, retention and winback.• Partnered with the product marketing team to meet marketing goals and enhance the value of the streaming service to prospective and current subscribers. • Partnered with analytics and research teams to track and analyze campaign performance, KPIs and trends.• Managed agencies of record for paid media campaigns. Show less

Manager, Subscription Marketing

• Apr 2015 - Mar 2018

Manager, Digital and Social Media Marketing | Logo, MTV2, MTVu

• Apr 2014 - Apr 2015

• Executed marketing plans from initial series positioning to launch, including production of marketing materials across all platforms.• Managed multiple social media handles and executed paid and owned messaging strategy.• Drafted and delivered creative briefs and direction for internal and external teams. • Oversaw agency of record for paid media campaigns. Coordinated with internal creative and production teams to approve and deliver assets. • Developed production timelines that ensure deadlines are met and creative assets are cleared by key stakeholders.• Coordinated with the CRM team to track, execute and analyze KPI’s and trends for all email campaigns.• Supported Director of Digital Marketing in the management of paid media campaigns, SEO and SEM strategies. • Developed and fostered a trusted working relationship with show production units and creators.• Oversaw the day-to-day marketing budget including processing invoices, monthly accruals & ensuring final close is consistent with annual budgets. Show less

Senior Coordinator, Digital and Social Media Marketing | Logo, MTV2, MTVu

• Apr 2013 - Mar 2014

Coordinator, Marketing

• Sep 2009 - Apr 2013

• Managed data acquisition and retention strategies through CRM to create digital consumer touch points and contact strategy tools. • Analyzed web analytics to optimize and understand consumer online behaviors in order to enhance consumer experience and lifetime value. • Managed online advertising strategies by overseeing agency of record and internal creative team. • Lead paid and organic social media strategies and tested emerging platforms. • Launched web properties by coordinating cross functionally with internal designers, copywriters and programmers. • Maintained editorial calendar and implemented content strategy. • Managed marketing and publicity budgets. Coordinated and managed artist budgets, promotional trips, and travel. • Maintained release schedule and oversaw the Production team to insure the delivery of assets to the supply chain. Show less