Experience

reTyre

• Norway
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Senior Consultant

  • Jun 2023 - Present

  Sales support Coach Sales support Coach



Muon e-bikes / Timyo e-bike company

• Netherlands

• Senior Consultant

  • Dec 2020 - Oct 2022

  Muon e-bikes business and communication set up. Coach and support R&D and team Shanghai. Support/coach sales US. Face out period to retire. Muon e-bikes business and communication set up. Coach and support R&D and team Shanghai. Support/coach sales US. Face out period to retire.



Timyo Group

• Nantong, Jiangsu, China

• Consultant Timyo Group

  • May 2019 - Oct 2022

  Set up communication strategy, developed text. Logo (re)design Timyo e-bike company (according to strategy). Start Timyo e-bike company, Shanghai Bicycle exhibition. Designed and set up starting booth. Site etc. Set up communication strategy, developed text. Logo (re)design Timyo e-bike company (according to strategy). Start Timyo e-bike company, Shanghai Bicycle exhibition. Designed and set up starting booth. Site etc.



di'Domani Consultancy

• Leeuwarden Area, Netherlands

• Communication Consultant

  • Mar 2015 - Feb 2021

  Province of Frysân Development of a circular helmet. University Groningen Professorship User-Centered Design / Technasium - support project "Veilig Digitaal op de Fiets". Set up bike&mobilty events, like slow biking. Representative Winter Cycling Congress 2015 Leeuwarden. Founder of nine animation movies which showing bicycling safety, out the techniques of both the bicycle as cycling itself. Go to www.fietsenfacts.nl and discover. Province of Frysân Development of a circular helmet. University Groningen Professorship User-Centered Design / Technasium - support project "Veilig Digitaal op de Fiets". Set up bike&mobilty events, like slow biking. Representative Winter Cycling Congress 2015 Leeuwarden. Founder of nine animation movies which showing bicycling safety, out the techniques of both the bicycle as cycling itself. Go to www.fietsenfacts.nl and discover.



Timyo

• Netherlands
• Manufacturing
• 1 - 100 Employee

• Business Consultant - brand development

  • May 2019 - Dec 2020

  After integration E-Wheels Studio into Timyo BV: Support to setup Timyo Roosendaal, organization and sales. Set up corporate identity and brand strategy VanDijck e-bikes, Keola e-bikes, Kreutzer E-bike systems. Total communication included sites, portals, text, newsletters, exhibits and designs of the bikes. Support Brinckers e-bikes. Support Elektrolita UA. Set up communication strategy and brand awareness Dingyu Frame manufacturing. Launch Eurobike 2021. Co-founder Muon e-bikes developed brand awareness, sales, and communication strategy. Launch Eurobike 2021. Show less



Veilig Verkeer Nederland

• Netherlands
• Non-profit Organizations
• 100 - 200 Employee

• Guest Lecturer

  • Oct 2014 - May 2020

  VVN – guest lecturer Guest lectures primary schools and events / secondary education, lessons: ODFEN, V8N1 (traffic phone use / behavioral change). VVN – guest lecturer Guest lectures primary schools and events / secondary education, lessons: ODFEN, V8N1 (traffic phone use / behavioral change).



E-Wheels Studio

• Amersfoort, Utrecht, Netherlands

• Brand developer

  • May 2017 - Mar 2019

  Target: set up a high-end e-bike brand. Co-founder Elon e-bikes: Elon Moves you. Launch: VéloVak 2018. Supported to set up a supplier network, China, Taiwan and Europe. Consultant communication and strategy of existing brands. Target: set up a high-end e-bike brand. Co-founder Elon e-bikes: Elon Moves you. Launch: VéloVak 2018. Supported to set up a supplier network, China, Taiwan and Europe. Consultant communication and strategy of existing brands.



Freelance

• Several

  • Apr 2015 - Jun 2017

  Orbea Netherlands – R.P. Ter Laak O.A. September 2016 – June 2017 Set up newsletter and press releases communication. Consultant and support sales. Boat Inn Set up communication for a water sports center Alba Bikes April 2015 – July 2016 Consultant (sales) communication. Designed e-bike model 2016 Partly owner. Orbea Netherlands – R.P. Ter Laak O.A. September 2016 – June 2017 Set up newsletter and press releases communication. Consultant and support sales. Boat Inn Set up communication for a water sports center Alba Bikes April 2015 – July 2016 Consultant (sales) communication. Designed e-bike model 2016 Partly owner.



Jan de Jong

• District Ostrava-City, Czech Republic

• Project manager new business

  • Jan 2013 - Jul 2013

  New bicycle brand - frozen Program Rock Machine 2014; developed a complete new series city, sport and electric bicycles. Program Superior 2014; developed a complete new series city, sport and electric bicycles. (of course with great people) Consultancy R&D, processes and technique New bicycle brand - frozen Program Rock Machine 2014; developed a complete new series city, sport and electric bicycles. Program Superior 2014; developed a complete new series city, sport and electric bicycles. (of course with great people) Consultancy R&D, processes and technique



Multicycle BV

• Ulft

• Directeur

  • Jun 2007 - Jan 2013

  New brand strategy Improved corporate identity, logo and brand perception implemented Clear segmentation Marketing/communication set up Completely new bicycle line, both technically and visually which also offers a lot of logistical advantages Assembly process changed from belt to single batch Sales, shows etc. New brand strategy Improved corporate identity, logo and brand perception implemented Clear segmentation Marketing/communication set up Completely new bicycle line, both technically and visually which also offers a lot of logistical advantages Assembly process changed from belt to single batch Sales, shows etc.



di'GIO

• Heerenveen, Friesland, Netherlands

• Project Manager

  • 2006 - Jun 2007

  Launch of own brand; diGio Complete bicycle line developed Corporate identity/logo and business plan Plan integrated in Multicycle Launch of own brand; diGio Complete bicycle line developed Corporate identity/logo and business plan Plan integrated in Multicycle



Union Trade Company BV

• Nieuwleusen, Overijssel, Netherlands

• Product- marketingmanager

  • 2002 - 2006

  After bankruptcy and take-over by Larcom, product and marketing/communication set up again. Developed market oriented line of bicycles based on an order made principle. Union was taken over by the Dutch Bicycle Group in 2006. After bankruptcy and take-over by Larcom, product and marketing/communication set up again. Developed market oriented line of bicycles based on an order made principle. Union was taken over by the Dutch Bicycle Group in 2006.



Koga BV

• Heerenveen

• Manager Communications Public Affairs

  • 1979 - 2002

  PR and communication Brochures, advertisements, store design, site, dealer days, dealer shows, fairs, sponsorships etc. for home and abroad. Winners; NL selection track, team Van Moorsel R&D manager Development of components and model line Quality, service, warranty and technology manager Responsible for quality in all its facets. Spearhead; setting up service network Germany and Switzerland. Representative / P.R. tasks Rayon North - East Netherlands. Consumer education, sponsor supervisor Assembly leader/mechanic special (pro) racing bikes Show less